d6.1a – dissemination and communication plan · narciz balasoiu center for conflict prevention...
TRANSCRIPT
ThisprojecthasreceivedfundingfromtheEuropeanUnion’sPreparatoryActionforDefenceResearch-
PADRprogrammeundergrantagreementNo800893[PYTHIA]
D6.1a–Disseminationandcommunicationplan
WPnumberandtitle WP6–Disseminationandexploitation
LeadBeneficiary Z&P
Contributor(s) ENG,ESF,HAWK,WAT,ICSA,NDU
Deliverabletype Report
Planneddeliverydate M4
LastUpdate 14/09/2018
Disseminationlevel PU
PYTHIAProject
PADR-STF-01-2017–PreparatoryActiononDefenceResearchGrantAgreementn°:800893Startdateofproject:1February2018Duration:18months
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Disclaimer
This document containsmaterial, which is the copyright of certain PYTHIA contractors, andmay not bereproduced or copied without permission. All PYTHIA consortium partners have agreed to the fullpublication of this document. The commercial use of any information contained in this document mayrequirealicensefromtheproprietorofthatinformation.
ThePYTHIAConsortiumconsistsofthefollowingpartners:
PartnerName Shortname Country
1 EngineeringIngegneriaInformaticaS.p.A. ENG Italy
2 Zanasi&Partners Z&P Italy
3 ExpertSystemFrance ESF France
4 HawkAssociatesLtd HAWK UK
5 MilitaryUniversityofTechnology WAT Poland
6 BulgarianDefenceInstitute BDI Bulgaria
7 FondazioneICSA ICSA Italy
8 CarolINationalDefenseUniversity NDU Romania
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DocumentHistory
VERSION DATE STATUS AUTHORS,REVIEWER DESCRIPTION
V0.1 02/05/2018 ToC Z&P FirstToC
V0.2 02/05/2018 Draft Z&P FirstDraft
V0.3 03/05/2018 Draft Z&P,ESF Draft
V0.4 15/05/2018 Draft Z&P,ESF,WAT Draft
V0.5 20/05/2018 Draft Z&P, ESF, ENG, WAT,NDU
Draft
V0.6 24/05/2018 Draft Z&P, ESF, ENG, WAT,NDU
Draft
V0.7 25/05/2018 Version ready for peerreview
Z&P, ESF, ENG, WAT,NDU
Version ready for peerreview
V1.0 31/05/2018 Final Z&P, ESF, ENG, WAT,NDU
Final
V1.1 07/06/2018 Final Z&P, ESF, ENG, WAT,NDU
Minorupdates
V1.2 14/09/2018 EDAreviewedversion Z&P;Reviewer:EDA EDA’s commentsimplemented
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Definitions,AcronymsandAbbreviations
ACRONYMS/ABBREVIATIONS DESCRIPTION
GA GrantAgreement
PC ProjectCoordinator
PADR PreparatoryActionforDefenceResearch
PO ProjectOfficer
SG StakeholdersGroup
KPI KeyPerformanceIndicator
SAB SecurityAdvisoryBoard
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TableofContents
Disclaimer.........................................................................................................................................................2Executivesummary...........................................................................................................................................81 Introduction..............................................................................................................................................92 Targetaudiencesfordisseminationandcommunicationactivities.......................................................10
2.1 Stakeholders...................................................................................................................................102.2 Scientificcommunity......................................................................................................................142.3 Generalpublic.................................................................................................................................14
3 Disseminationandcommunicationchannels.........................................................................................153.1 PYTHIAproject’swebsite................................................................................................................153.2 Socialmedia....................................................................................................................................16
3.2.1 Twitter.....................................................................................................................................163.2.2 LinkedIn...................................................................................................................................173.2.3 YouTube..................................................................................................................................17
3.3 Scientificjournals............................................................................................................................173.4 Scientificconference,exhibitionsandfairs....................................................................................193.5 On-lineandtraditionalmedia.........................................................................................................203.6 Newsletters.....................................................................................................................................233.7 Liaisonwithotheron-goingEUinitiatives......................................................................................233.8 Workshopsandfinalconference....................................................................................................24
3.8.1 Testingsession(s)....................................................................................................................244 Targetaudiencesandtheirrespectivechannels....................................................................................25
4.1 Matchingbetweentargetaudiencesandspecificdissemination/communicationchannels........255 Disseminationsupportmaterial.............................................................................................................26
5.1 Projectlogo.....................................................................................................................................265.2 Posters,flyersandbrochures.........................................................................................................26
6 Disseminationcriteria.............................................................................................................................276.1 Rulesforthesubmissionofjournalarticlesandconferencepapers..............................................276.2 Guidelinesfortheparticipationtopublicevents...........................................................................27
7 Metrics....................................................................................................................................................297.1 KPIs.................................................................................................................................................29
AppendixA:DisseminationForm...................................................................................................................30
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ListofFigures
Figure1PYTHIAwebsite’shomepage............................................................................................................16Figure2ThePYTHIAlogo................................................................................................................................26
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ListofTables
Table1:Communicationvsdissemination.......................................................................................................9Table2:Defenceexpertslist...........................................................................................................................10Table3:Strategyexpertslist..........................................................................................................................12Table4:Technologyexpertslist.....................................................................................................................13Table5:Scientificjournals’list.......................................................................................................................18Table6:Scientificconferences’listparticipations..........................................................................................19Table7:Relevantscientificconferences’list..................................................................................................19Table8:On-lineandtraditionalmedialist.....................................................................................................20Table9:Targetaudiencesandtheirchannels................................................................................................25Table10:KPIs..................................................................................................................................................29
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Executivesummary
One aspect of fundamental importance for the success of PYTHIA is making sure that the findingsgenerated during the carrying out of the project will reach, in a timely and effective fashion, thestakeholderswhomaybenefitof thoseresults. Inorder toguaranteetheachievementofsuchobjective,theplanningandexecutionofall the requiredcommunicationanddisseminationactivitiesare tasks thatneedtobeaddressedproperly.
The PYTHIA consortium has therefore designed a whole communication strategy, whose main aim isreachingaselectedgroupofaudiencesconsistingof:
• Stakeholders:o Defenceexperts;o Strategyexperts;o Technologyexperts;
• Scientificcommunityasawhole;• Generalpublic.
In order to reach in themost effectiveway the audiences above, several communication/disseminationchannelswillbeemployedwithinthecontextofacoherentandcomprehensivestrategy.
Indetail:
• PYTHIAproject’swebsite;• Socialmedia(Twitter,LinkedIn,YouTube);• Scientificjournals;• Scientificconference,exhibitionsandfairs;• Media;• Newsletters;• Liaisonactivitieswithotheron-goingEUinitiatives;• Workshopsandfinalconference.
Ad-hoc support material (such as a graphical project logo, posters, flyers, brochures, newsletters andbanners)hasalreadybeenandwillbeproducedthroughouttheentireproject’slifespaninordertosupportthe consortium’s dissemination and communication efforts. At the same time, the beneficiaries’participationtoseveraleventsofinterest,inEuropeandoverseas,hasbeenforeseen.
TheextentandeffectivenessofthePYTHIAdisseminationandcommunicationeffortswillbecontinuouslymonitoredandperiodicallyevaluated,sotopromptlyadjustthewholeplanincaseofneed.
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1 Introduction
Theaimofthepresentdocument,DeliverableD6.1a,istoelaborateacomprehensivestrategytocarryoutalltherelateddissemination/communicationactivitiesforthePYTHIAproject.
Thedefinitionofadissemination/communicationstrategyforPYTHIAfollowedaprocessarticulatedinfivesteps:
1. Identificationoftheaudiencecategoriespotentiallyinterestedinthefindingsoftheproject;2. Identificationofthepossibledissemination/communicationchannelstouse;3. Matchingbetweentheaudiencecategoriesanddissemination/communicationchannels;4. Definition of the criteria to be followed by the consortium members for performing
dissemination/communicationactivitiesandproducingrelatedmaterials;5. Preliminarydefinitionof thedissemination/communicationactivitiestobeperformedthroughout
theprojectandthedissemination/communicationmaterialtoproduce.
Eachofthosefivestepsisdescribedindetailinthisdocument.
For what concerns the difference between communication and dissemination, a brief clarification isreported below. Communication covers the whole project (including results) and refers to multipleaudiences(alsogenericpublic).Itsaimistoinformsocietytoshowthebenefitoftheprojects.Ontheotherhand, dissemination has a more specialist audience, such as peer groups, industry, professionalorganisations,policymakers,etc.Besides,disseminationhappensonlyonce the resultsof theprojectareavailable.Inthetablebelow,themaindifferencesbetweenthetwoactivitiesaredescribed1.
Table1:Communicationvsdissemination
Communication Dissemination
Coversthewholeproject(includingresults) Coversprojectresultsonly
Startsattheoutsetoftheproject Happensonlyonceresultsareavailable
Multipleaudiences
Beyondtheproject’sowncommunity,includingthemediaandgeneralpublic.
Multipliereffect
Specialistaudiences
Groupsthatmayusetheresultsintheirownwork,includingpeergroups,industry,professionalorganisations,policymakers
Informingandengagingwithsociety,toshowhowitcanbenefitfromresearch
Enablingthetake-upanduseofresults
1Seehttp://ec.europa.eu/research/participants/data/ref/h2020/other/grants_manual/amga/soc-med-guide_en.pdf
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2 Target audiences for dissemination and communicationactivities
ThissectionwilldescribethedifferentkindsofaudiencesthatthePYTHIAconsortiumwilltargetwithinthecontext of the project’s dissemination/communication activities. Several individuals and their respectivecontacts are provided for each category. These lists represent a starting point that could be furtherintegratedinfuture.Theselectedgroupofaudiencesconsistsof:
• Stakeholders:o Defenceexperts;o Strategyexperts;o Technologyexperts;
• Scientificcommunityasawhole;• Generalpublic.
2.1 Stakeholders
Thissectionconsistsofexpertsindifferentresearchareasofinteresttotheconsortium,thatareDefence,StrategyandTechnology.SomeoftheseexpertsarealsopartofthePYTHIAStakeholderGroup(SG),whichhadbeenestablishedalreadyattheproposalstagetoremarkthattheroleofexternalstakeholderswillbecrucial to thesuccessof theproject.Membersof theSGhaveagreedtosupport thePYTHIAprojectandtake part in its activities. Which ones amongst these experts belong to the SG is defined in the GrantAgreement.
Ingeneral,stakeholdershavebeenselectednotonlybasedontheirexpertisebutalsoontheirprofileasinternational leading figures, capableofdrawingadditional stakeholders to theproject. Inaddition toanestablished reputation as domain experts, what stakeholders share is, indeed, a key role within theirvariousexpertnetworksand institutions,a role that theconsortiumwill leverage inorder toenlarge theproject'sownnetwork.
Stakeholdersbelongtothreemaincategories:Defenceexperts,StrategyexpertsandTechnologyexperts,that arepresented, respectively, in table2, 3 and4. Each table isdedicated toa specific subcategoryofstakeholders with expertise in one of the three aforementioned areas. The upper part of each tablecontainsthestakeholderswhoarealsomembersoftheSG.
Table2:Defenceexpertslist
Name Organisation Organisationcountry
Role
AnuESLAS EstonianDefenceIndustryAssociation
Estonia HeadofInternationalRelations&Export
GeertDECUBER
BelgianMinistryofDefence Belgium Researcher
GiovanniNACCI
Intelli|Sfèra Italy President
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JaumeREINOSO
ReinosoConsultors Spain FounderandGeneralManager
JulianRICHARDS
UniversityofBuckingham,CentreforSecurityand
IntelligenceStudies(BUCSIS)
England Founder
LucaSALAMONE
ItalianMinistryofDefence,5thDepartmentoftheNationalArmaments
Directorate
Italy DeputyDirectorfor"TechnologicalInnovation"oftheSecretariatGeneralofDefenceandNationalArmaments
Direction
MarioLIOTTA ItalianMinistryofDefence Italy Analyst
PanagiotisTZORTZIS
HellenicMinistryofNationalDefence
Greece HeadoftheResearchandDevelopmentSection
RainerMICHAELI
InstituteforCompetitiveIntelligence(ICI)
Germany FounderandDirector
MarianVATAVU
ArmamentsDepartment Romania Officer
AlexandruANDREI
ArmamentsDepartment Romania Officer
RomanRAZVAN
ProtectionAndGuardService Romania Officer(ITspecialist)
MarianCRACIUNOIU
ProtectionAndGuardService Romania Officer
PetreLUCA MinistryOfDefence Romania Officer(analyst)
DumitruGEORGESCU
MinistryOfDefence Romania Officer(analyst)
RomicaBURCUS
MinistryOfDefence Romania Commandandstaffofficer
DanPETRESCU MinistryOfDefence Romania Commandandstaffofficer
CostelFRINCU MinistryOfDefence Romania Commandandstaffofficer
DanielSUDITU MinistryOfDefence Romania Commandandstaffofficer
CristianPOPOVICI
MinistryOfDefence Romania Commandandstaffofficer
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Table3:Strategyexpertslist
Name Organisation Organisationcountry
Role
StefanoPALMINTERI
EcoleNormaleSupérieureDépartementd'ÉtudesCognitives
France ResearchDirectorattheLaboratoiredeNeurosciencesCognitives
ThanosDOKOS HellenicFoundationforEuropeanandForeignPolicy(ELIAMEP)
Greece GeneralDirector
EugenPOROJAN SecurityAnalysisandStudiesCentre(CASS)
Romania ExecutiveSecretary
UmbertoGORI UniversitàdegliStudidiFirenze,CenterofStrategic,InternationalandEntrepreneurialStudies(CSSII)
Italy President
GiampieroGIACOMELLO
UniversityofBologna,DepartmentofSocialandPoliticalSciences(DSPS)
Italy AssociateProfessorofPoliticalScience
StefanoPIAZZA CentreforSecurityandProtectionAgainstCrimeandEmergencies(SPACE)
Switzerland President
FaresBRAIZAT NAMAStrategicIntelligenceSolutions
Jordan CEOandChairman
StepanGRIGORYAN
AnalyticalCentreonGlobalizationandRegionalCooperation(ACGRC)
Armenia Chairman
IulianCHIFU Centerforconflictpreventionandearlywarning
Romania President
NarcizBALASOIU Centerforconflictpreventionandearlywarning
Romania Executivedirector
IonBALACEANU Centreforanalysisandsecuritystudies
Romania Expert
EugenPOROJAN Centreforanalysisandsecuritystudies
Romania Expert
Eugen ValeriuPOPA
Strategikon Romania Vicepresident
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Table4:Technologyexpertslist
Name Organisation Organisationcountry
Role
Massimo CAPPELLI
Global Cyber Security Center (GCSEC)
Italy Planning Operations Manager
Luc QUONIAM I3M, University de Toulon France Professor
Michel DURAMPART
I3M laboratory, University de Toulon
France Director
Morten LEHN Kaspersky LabItalia srl Italy Cyber-security expert
Stefano MELE Moire Consulting Group Italy Founder and President
Marcela SAPAKOVA
New Space Technologiess.r.o. Czech Republic Programme Manager
Mario-Ioan PISO RomanianSpace Agency (ROSA) Romania President
Alan PORTER Search Technology Inc. USA R&D Director
MartinAGÜERA AirbusDefenceandSpaceSAS France HeadofMediaRelations
AurélieNEGRO Bull France Pressrelation
Patrick CAPPE DEBAILLON
CEA France Headofpressoffice
PiotrPILAROWSKI DepartmentofInnovationandTechnologyDevelopment,PolishArmamentGroup
Poland Expert
AntoniKURZEJA ResearchandDevelopmentCentreforMechanicalAppliancesOBRUM
Poland R&DDirector
PrzemysławOSTROWSKI
ResearchandDevelopmentCentreforMechanicalAppliancesOBRUM
Poland SystemDesigner/Analyst
ZeljkoTEKIC SkolkovoInstituteofScienceandTechnology,Moscow
Russia Professor
DenisCAVALLUCCI CSIP/ICUBE/INSAStrasbourg France Professor
PawełFLEISCHER InstituteforForecastingandInternationalStudies
Poland PresidentandCEO
MartinG.MOEHRLE
InstituteofProjectManagementandInnovation,Bremen
Germany HeadofInstitute
WojciechKOŹMIC PolishArmamentGroup Poland ManagerofStrategyOffice
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GaetanoCASCINI PolytechnicUniversityofMilan Italy Professor
ErnestoCILLERUELO
UniversityoftheBasqueCountryUPV/EHU
Spain Professor
2.2 Scientificcommunity
MostoftheresearchworkinPYTHIAismultidisciplinaryinnature,involvingdifferentfieldsofknowledge.This diversity offers advantages such as investigating a particular research question from differentperspective and solving problems in creative ways. Due to this multidisciplinary, PYTHIA’s findings andactivitiesmaybeofinterestforthewholescientificcommunity.
2.3 Generalpublic
This category consists of all individuals potentially affected by PYTHIA who do not fit in the othercategories.Incommunicationactivities,itisimportanttofocusnotonlyexpertsbutalsogeneralpublic,sotoinformthewholesocietyaboutresultsoftheproject.
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3 Disseminationandcommunicationchannels
Thissectionisintendedtoprovideanoverviewofthevariousdissemination/communicationchannelsthatthe project will use for reaching the target audiences introduced in Chapter 2. Channels are describedregardless of which target audience they will be used for. Matchings between channels and targetaudiencesarepresentedinChapter4.
Selecteddissemination/communicationchannelsare:
• PYTHIAproject’swebsite;• Socialmedia(Twitter,LinkedIn);• Scientificjournals;• Scientificconference,exhibitionsandfairs;• Media;• Newsletters;• Liaisonactivitieswithotheron-goingEUinitiatives;• Workshopsandfinalconference.
3.1 PYTHIAproject’swebsite
ThePYTHIAwebsiteservesto fosterprojectcommunication. Ithasbeendevelopedand it ismanagedbyENG. Itcontainsseveralcontentscollectedfromallpartners. Itcanbeaccessedathttp://pythia-padr.eu.Thewebsiteisconsideredasapubliccommunicationchannel,containingdetailedinformationabout:
• thePYTHIAproject;• thePYTHIAconsortium;• Publicdeliverables;• Publications;• CollectiveIntelligence.
Allpartnersarecommittedtoincreasethevisibilityoftheprojectwebsiteandwilldosousingsocialmediaandtheirindividualnetworks,drawingvisitorstorelevantcontentonthesite.
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Figure1PYTHIAwebsite’shomepage
3.2 Socialmedia
SocialmediawillbelargelyemployedwithinthePYTHIAprojectasawarenessraisingmechanismsandwillalsobebeneficialforfosteringnetworkingactivitiesandthecreationofvirtualcommunities.Theywillalsoformoneofthekeypromotionaltoolsto increasevisibility fortheprojectandtheconsortiummembers.Furthermore, theywill also enable the creationof synergies in termsof contentpublishedandon-goingrelevantinitiativessuchasevents,publications,usecases,toolsandkeyannouncements.
Thechosenchannels for theprojectwillbeTwitterandLinkedIn,according toEDA’sguidelines specifiedduringtheKickOffMeeting(15thMarch2018,Brussels).
TheDisseminationLeader(ESF)willtakecareofpreparingandreleasingpostswhentherewillberelevantresults or activities. It’s under the responsibility of all partners to keep informed ESF about up-comingevents,resultsandsoon.
3.2.1 Twitter
Twitter is a social networking and online news service onwhich users post and interact withmessages("tweets") made of at most 280 characters. Registered users can post tweets, but those who areunregisteredcanonlyreadthem.
Following the general proceduredescribed above, the consortiumwill leverage their respectivenetwork(“followers”)todisseminateinacoordinatedfashionthesepiecesofinformation(retweets,favourites).In
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addition to this, a specific #PYTHIA hashtag will be used in order to facilitate the identification andcommunicationofthenewspertainingtotheproject.
A Twitter account has been created (https://twitter.com/PYTHIA_Project) and is under EDA validation.Oncetheaccounthasbeenvalidated,theconsortiumcanstartusingit.
Inthe interestsofconsistency,continuity,stabilitytherewillbetwoTwitteraccountmanagers: themainTwitteraccountmanagerisESF,thesecondonewillbeappointedduringtheM5.
3.2.2 LinkedIn
LinkedIn is a business and employment-oriented service. It is mainly used for professional networking,including employers posting jobs and job seekers posting their CVs. Articles, pieces of news about theproject’sresearchandevents,aswellrelatedconferencescanbepostedonthissocialmedium.Oneofthekey advantages of LinkedIn is that it enables the posting of substantial pieces of information, easilyaccessibletoprofessionalsinthefieldamongwhich,avastmajorityhaveaLinkedInaccount.
LinkedIn enables the creation of a community of professionalsworking in technology foresight, defenceandstrategy.ESFwillcreateandmanageaLinkedInnetworkinggrouprelatedtotheproject.AllpartnerswillbeinvitedtoproposecontentstoESF.
ALinkedInaccounthasbeencreated(https://www.linkedin.com/company/pythiaproject)andisunderEDAvalidation.Oncetheaccounthasbeenvalidated,theconsortiumcanstartusingit.
In the interests of consistency, continuity, stability there will be two LinkedIn administrators: the mainLinkedInadministratorisESF,thesecondonewillbeappointedduringtheM5.
3.2.3 YouTube
YouTubeisavideo-sharingwebsitethatallowsuserstoupload,view,rate,share,addtofavourites,report,commentonvideos,andsubscribetootherusers.
InthecontextofPythia,ENGwilltakecareofcreatingthevideos.Atleastthreevideosareexpectedtobereleased:onewithanoverviewonthePYTHIAproject,oneaboutthemethodologyandoneaboutthetoolproduced.ESFwillbeinchargeofthecreationofthechannel.
3.3 Scientificjournals
PYTHIA’s researchoutcomes canbe evaluated to support the cumulative creationof knowledge in high-ranking peer-reviewed journals. The journals can be of any of the different areas of study involved inPYTHIA(e.g.Foresight,Innovation,Technology,etc.).Following,inTable8,itispresentedanon-exhaustivelistofthepotentialscientificjournalsthatcouldbetargetedbyPYTHIA:
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Table5:Scientificjournals’list
Journals Periodicity Link
Foresight.TheInternationalJournalofAppliedForecasting(IIF)
Quarterly https://foresight.forecasters.org
Foresight. The Journal of Futures Studies,StrategicThinking,andPolicy(Emerald)
Bi-monthly
http://www.emeraldgrouppublishing.com/fs.htm
Futures.The JournalofForecasting,Planning,andPolicy(Elsevier)
Monthly https://www.journals.elsevier.com/futures
Innovation. The European Journal of SocialScienceResearch(Taylor&Francis)
Quarterly https://www.tandfonline.com/toc/ciej20/current
InternationalJournalofForecasting(Elsevier) Quarterly https://www.journals.elsevier.com/international-journal-of-forecasting/
International Journal of Foresight andInnovationPolicy(Inderscience)
Quarterly http://www.inderscience.com/jhome.php?jcode=IJFIP
International Journal of Innovation andSustainableDevelopment(Inderscience)
Quarterly http://www.inderscience.com/info/inissues.php?jcode=ijisd
International Journal of InnovationManagement(WorldScientific)
8yearlyissues
https://www.worldscientific.com/worldscinet/ijim
JournalofBusinessForecasting(IBF) Quarterly https://ibf.org/landings/jbf-winter2017-18/
JournalofEvolutionandTechnology(WTA) Semester https://www.jetpress.org
JournalofForecasting(Wiley) 8yearlyissues
https://onlinelibrary.wiley.com/toc/1099131x/37/3
JournalofFuturesStudies(TamkangU) Quarterly http://jfsdigital.org
Journal of Organizational ChangeManagement(Emerald)
Quarterly http://www.emeraldgrouppublishing.com/jocm.htm
Journal ofOrganizational Transformation andSocialChange(Maney)
Every4months
https://www.tandfonline.com/toc/yorg20/current
Journal of the American Planning Association(APA)
Quarterly https://www.planning.org/japa/
LongRangePlanning(Elsevier) Bi-monthly
https://www.journals.elsevier.com/long-range-planning
Technological Forecasting and Social Change(Elsevier)
Monthly https://www.journals.elsevier.com/technological-forecasting-and-social-change/
WorldFutureReview(WFS) Every3months
https://www.worldfuture.org
World Futures. The Journal of GeneralEvolution(Taylor&Francis)
Yearly http://www.thedarwinproject.com/gerg/gerg_world_futures.html
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3.4 Scientificconference,exhibitionsandfairs
Various communities of interest can be targeted by the consortium members by means of attendingconferences,exhibitionsandfairs inthedomainsofdefence,strategyandforesight.Anon-exhaustivelistofeventsofthissortthatmaybeofinterestforPYTHIAispresentedinTables9and10.
Table6:Scientificconferences’listparticipations
Events When Link Attendee/Speaker
Assemblée Générale duclub RAPID, DirectionGénérale de l’Armement,MinistèredelaDéfense
30th and31stofMay2018
https://systematic-paris-region.org/evenements/2eme-ag-club-dga-rapid/
ESF-Attendee
HEMUSConference From 29thof May to1st of June2018
https://di.mod.bg/hemus/ BDI-Speaker
Seafuture2018 From 19thto 23rdJune2018
http://seafuture2018.it/ ENG, Z&P – SpeakerandCo-organizer
Table7:Relevantscientificconferences’list
Events When Link
International DefenceIndustryExhibition
From4thto7thofSeptember
2018
http://www.targikielce.pl/en/26th-international-defence-industry-exhibition-mspo,16791.htm
BigDataParis From11thto14thofApril
2019
https://www.bigdataparis.com/
Defense and SecurityEquipment International(DSEI)
From10thto13thof
September2019
https://www.dsei.co.uk/#/
MilipolParis From19thto22ndof
November2019
https://www.eventseye.com/fairs/f-milipol-pa ris-1864-0.html
Salon International DeL’aéronautique Et DeL’espace – InternationalParis Air Show - Le
From17thto23rdofJune
2019
https://www.eventseye.com/fairs/f-salon-international-de-l-aeronautique-et-de-l-espace-international-paris-air-show-le-bourget-2321-0.html
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Bourget2019
Future OrientedTechnologyAnalysys
4thand5thofJune2018
https://ec.europa.eu/jrc/en/fta2018/programme
3.5 On-lineandtraditionalmedia
ThePYTHIAprojectwillproducepressreleaseswheneveractivitiesthatmaybeofinterestforthegeneralpublicareperformed(under theconditionthatsuchcommunicationactivitiescouldbebeneficial for theprojectandnoconfidentialityand/orsecurity-relatedissuesareatstake).
Eachpartnerwillissueatleastonepressreleaseingeneralpressofhiscountryduringtheproject.Potentialsubjectsforpressreleasescouldbe:
• Startoftheproject;• Workshopspresentation;• Endoftheproject.
AlistofthemainmediaoftheEDA’scountriesispresentedinTables11.
Table8:On-lineandtraditionalmedialist
Media Country URL
DerStandard Austria https://derstandard.at/
DiePresse Austria https://diepresse.com/
Kurier Austria https://kurier.at/
Dnes Belgium https://www.dnes.bg/
HetLaatsteNieuws Belgium https://www.hln.be/
HetNieuwsblad Belgium https://www.nieuwsblad.be/
Vesti Bulgaria http://www.vesti-online.com/
24sata Croatia https://www.24sata.hr/
JutarnjiList Croatia https://www.jutarnji.hr/
SigmaLive Cyprus http://www.sigmalive.com/
MladáfrontaDnes CzechRepublic https://www.idnes.cz/
Novinky.cz CzechRepublic https://www.novinky.cz/
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KomsomolskayaPravda Estonia https://www.kompravda.eu/
Postimees Estonia https://www.postimees.ee/
HelsinginSanomat Finland https://www.hs.fi/
IltaSanomat Finland https://www.is.fi/
LeFigaro France http://www.lefigaro.fr/
LeMonde France https://www.lemonde.fr/
LeParisien France http://www.leparisien.fr/
LesEchos France https://www.lesechos.fr/
Bild Germany https://www.bild.de/
DerSpiegel Germany http://www.spiegel.de/
DieWelt Germany https://www.welt.de/
DieZeit Germany https://www.zeit.de/index
SüddeutscheZeitung Germany http://www.sueddeutsche.de/
Dikaiologitika Greece https://www.dikaiologitika.gr/
Makeleio.gr Greece http://www.makeleio.gr/
Zougla Greece http://www.zougla.gr/
Blikk Hungary http://www.blikk.hu/
Index.hr Hungary http://www.index.hr/
ORIGO Hungary http://www.origo.hu/index.html
TheIrishExaminer Ireland https://www.irishexaminer.com/
TheIrishIndependent Ireland https://www.independent.ie/
TheIrishTimes Ireland https://www.irishtimes.com/
CorrieredellaSera Italy https://www.corriere.it/
L’espresso Italy http://espresso.repubblica.it/
Lastampa Italy http://www.lastampa.it/
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Repubblica Italy http://www.repubblica.it/
Sole24ore Italy http://www.ilsole24ore.com/
DELFI Latvia https://www.delfi.lt/
Kasjauns.lv Latvia http://jauns.lv/
15min.lt Lithuania https://www.15min.lt/
Lrytas.lt Lithuania https://www.lrytas.lt/
RTL Luxembourg http://www.rtl.lu/
Wort Luxembourg https://www.wort.lu/de
Illum Malta http://www.illum.com.mt/
iNewsMalta Malta http://www.inewsmalta.com/
AlgemeenDagblad Netherlands https://www.ad.nl/
DeTelegraaf Netherlands https://www.telegraaf.nl/
DeVolkskrant Netherlands https://www.volkskrant.nl/
GazetaWyborcza Poland http://wyborcza.pl/
Gazeta.pl Poland http://www.gazeta.pl/0,0.html
NeTemat.pl Poland http://natemat.pl/
CorreiodaManhã Portugal https://www.cmjornal.pt/
DiariodeNoticias Portugal https://www.dn.pt/
JornaldeNoticias Portugal https://www.jn.pt/
Adevarul.ro Romania https://adevarul.ro
Realitatea.net Romania https://www.realitatea.net/
Korzar Slovakia https://korzar.sme.sk/
SME Slovakia https://www.sme.sk/
RTVSLO Slovenia http://www.rtvslo.si/
Siol.net Slovenia https://siol.net/
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ABC Spain http://www.abc.es/
Elmundo Spain http://www.elmundo.es/
ElPais Spain https://elpais.com/
Aftonbladet Sweden https://www.aftonbladet.se/
Expressen Sweden https://www.expressen.se/
DailyMail UnitedKingdom http://dailymail.co.uk/
DailyTelegraph UnitedKingdom https://www.telegraph.co.uk/
TheEconomist UnitedKingdom https://www.economist.com/
TheGuardian UnitedKingdom https://www.theguardian.com/
TheIndependent UnitedKingdom https://www.independent.co.uk/
3.6 Newsletters
AnewsletterisaprintedreportcontainingnewsofthePYTHIA’sactivitiesthatcanbesentbymailregularlyto all stakeholderswho are interested in (see Chapter 4.1). Newsletterswill include information on theprojectandlinkstothematerialsonthePYTHIA’swebsite.Potentialsubjectsfornewsletterscouldbe:
• Startoftheproject• Workshop’spresentation• Endoftheproject
The Dissemination Leader (ESF) will take care of circulating newsletters periodically to potentiallyinterestedtargets.
3.7 Liaisonwithotheron-goingEUinitiatives
The PYTHIA project will attempt to establish fruitful connectionswith other EU initiatives. Amongst theothers,thereareRECOBIA(ReductionofCognitiveBiasesinIntelligenceAnalysis),LEILA(LawEnforcementIntelligenceLearningApplication)andtheGoodJudgmentProject.Theprojectwillalsotake intoaccountother important activities by NATO (e.g. Multiple Futures, Future Works), IARPA (e.g. AggregativeContingentEstimation),JRC(e.g.FOR-LEARN)andinitiativesbytheItalianMinistryofDefence.
Furthermore, PYTHIA will establish a deep bond with the project which will be funded under the 2018StrategicTechnologyForesightcall(i.e.PADR-STF-02-2018).
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3.8 Workshopsandfinalconference
PYTHIA’sworkshopsareintendedtofosteranetworkofEuropeantechnologyforesightprofessionalsandtofacilitatedialog,collaborationandthesharingofexperiencewithEUMinistriesofDefenceandwiththeinternationalresearchcommunity.AwholeWorkPackage(WP5)hasbeendedicatedtotheorganisationoffour workshops. Each of them will be coordinated by a different consortium member, which will beresponsible for animating the event, drafting the agenda, providing support material, stimulatingdiscussions and information exchange, drafting and disseminating the post-event reports. In the secondhalfof theproject,when therewillbe the first resultsof the forecastingactivity,workshopswill includetestingsessions.Indicatively,Workshop3(M12)andWorkshop4(M15)mighthavetestingsessions
Thefinalconferencewillbeheldat theendof theproject.Thegoalof this finaleventwillbetopresentresultstostakeholders.Thiseventcanbeastartingpointforatestingsession.Allpartnerswillbeinvolvedinit.
3.8.1 Testingsession(s)
Oneor several testing sessionsof themethodologydeveloped inPYTHIAwill beorganized, invitingend-users, technology foresight analysts, and experts in the geopolitical, economic, environmental, andtechnologicaldomains.Thiswillhappeninthesecondhalfoftheproject,whentherewillbethefirstresultsof the forecasting activity, workshops will include testing sessions. Indicatively, Workshop3 (M12) andWorkshop4(M15)mighthavetestingsessions
In these sessions, the consortium will fill the PYTHIA strategic cube by gathering the outcomes of theprevious tasks of the WP. This cube will then be presented to the invitees, together with a briefintroductiontotheproject’sgoalsandmethodology.Afterwards,thegroupwillbeengagedinadiscussionabout how to “fill the cells” of the cube: the inputs to this operation include the technological trendsemerged thanks to the application of PYTHIA’s approach described in WP3, as well as of the set ofrecommendationsdeliveredbyWP2concerningthecognitivefactor.
Thetestingsession(s)willaimatshowinghowthemethodologydevelopedbytheprojectcanbeappliedtoidentifyFutureDisruptiveTechnologies,quicklydeliveringscenarios to illustratepotential futureconflictsandproposingresearchtopicstoproperlyaddressthem.
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4 Targetaudiencesandtheirrespectivechannels
4.1 Matching between target audiences and specific dissemination/communicationchannels
In this section, themost appropriate channels foreach target audiencehavebeen selected. In the tablebelow,matchingsbetweeneachtargetaudienceandoneormoredissemination/communicationchannelsareprovided.
Table9:Targetaudiencesandtheirchannels
Targetaudiences Dissemination/communicationchannels
Defenceexperts Newsletters (paper or electronic format), scientific journals,on-lineandtraditionalmedia
Strategyexperts Newsletters (paper or electronic format), scientific journals,on-lineandtraditionalmedia
Technologyexperts Newsletters(paperorelectronicformat),Socialmedia,on-lineandtraditionalmedia,scientificjournals,scientificconference,exhibitionsandfairs
Experts who are also members of theStakeholderGroup
Workshops, scientific journals, scientific conference,exhibitions and fairs, PYTHIA project’s website, finalconference
Scientificcommunity Scientificjournals,scientificconference,exhibitionsandfairs
Generalpublic On-lineandtraditionalmedia,socialmedia
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5 Disseminationsupportmaterial
5.1 Projectlogo
At thebeginningof theproject, theconsortium immediatelydevelopedgraphical identity for thePYTHIAproject,bydesigningitslogo.
The project logo suggests an electronic lens with focus rings as a viewfinder on the future. The lensadjustmentelements(parameters)areinnovation(lightbulb),psychology(thesymbol)andbigdata(withrelativeiconrepresented).Slenderfontotherandcompact,highreadabilityhasbeenadopted.
Figure2ThePYTHIAlogo
5.2 Posters,flyersandbrochures
Inordertosupportthecommunicationabouttheproject,asetofpromotionalmaterialwillbeproducedwhichincludesleaflets,brochures,flyersandsoon.
ItispreferabletoissuethesedocumentsinEnglish,butitispossiblethateachpartnerissuesthemalsoinitsmothertonguelanguage.
ThegeneralproceduretofollowforgenericsupportmaterialforthePYTHIAprojectisdescribedbelow.
• Partnerinchargeforthesupportmaterialdesignmakesadraft• Theselectedpartnervalidatesthematerialwithotherpartners• Theselectedpartnersendspdfcopiestoallpartners• Allpartnersgivetheirsupporttocirculatethematerial
Partner(s) inchargeforthesupportmaterialwillbedesignedduringthe“Organisationofcommunicationmeeting”.Atleast,ESFandEngineeringcouldproducetheneededmaterial.
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6 Disseminationcriteria
6.1 Rulesforthesubmissionofjournalarticlesandconferencepapers
Allpartners shouldalways consultESF (asDissemination Leader) and theProjectCoordinatorwhen theyareplanningtoproduceanarticletobesubmittedtoascientificjournalortoaconference/workshopforinclusionintheproceedings.
Thefollowingprocedureshallbefollowed(asperArticle29oftheGA):
1. Prior notice of any planned publication shall be made 45 days before the intended submissiondeadline (i.e. when the authors plan to submit their work to the referencejournal/conference/etc.), by filling aDissemination Form (AppendixA) and informingall partnersandtheAgency (throughtheProjectCoordinator)bye-mail (thisapplies foruptooneyearaftertheendoftheproject).
2. Any objection to the planned publication shall bemade in accordancewith theGA by e-mailingthe Project Coordinator, the Dissemination Leader and the authors of the planned publicationwithin 30 days after receipt of the notice. If no objection is made within the time limit statedabove,thepublicationispermitted.Ifanobjectionhasbeenraised,theauthors,theDisseminationLeader and the objecting Party shall discuss how to overcome the justified grounds for theobjection on a timely basis (for example by amendment to the planned publication and/or byprotectinginformationbeforepublication)andtheobjectingPartyshallnotunreasonablycontinuetheoppositionifappropriateactionsareperformedfollowingthediscussion.
3. Oncereadyforsubmission,theauthoruploadsthefinalversionofthepublicationonthePYTHIAWorkspace and notifies via email both the Project Coordinator and the chair of the SecurityAdvisoryBoard.TheSABchair,within3days,checksthepublicationforsensitivityaspectsand,viae-mail,communicatetotheauthorandtotheProjectCoordinatorwhetherthepublicationcanbesubmittedasit isorifchangesarerequired.Intheformercase,theauthoradjuststhedocumentaccordingtothecommentsreceivedandtheprocedureisre-iterateduntiltheSABchairissatisfiedwiththefinalversionofthedocument.
4. After the work has been published, the author provides all the relevant information on thepublication(includingbibliographicreferenceofthearticle,DOI,etc.)totheDisseminationLeaderandtheProjectCoordinator.
In case of inconsistencies between the procedures for the communication and dissemination activitiesincludedinthisdeliverableandthePYTHIAGrantAgreement,theGrantAgreementclauseswillprevail.
6.2 Guidelinesfortheparticipationtopublicevents
Conferences,congressesandpubliceventsingeneralareagreatmeansforexpertstomeeteachotherandsharetheirknowledge.Theyalsoprovidevaluablenetworkingopportunities.
AbeneficiarythatintendstodisseminateresultsrelatedtothePYTHIAprojectduringapubliceventmustgiveanadvancenoticetotheotherbeneficiariesof—unlessagreedotherwise—atleast45days,togetherwithsufficientinformationontheresultsitintendstodisseminate(theDisseminationForm–AppendixA–canbeusedforthatpurpose).TheDisseminationLeaderwilldecideonwhethertheactivityisinlinewiththeobjectivesof theprojectand therefore is authorised.Thedecisionwill benotified to thebeneficiarywithin3days.
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In case of inconsistencies between the procedures for the communication and dissemination activitiesincludedinthisdeliverableandthePYTHIAGrantAgreement,theGrantAgreementclauseswillprevail.
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7 Metrics
7.1 KPIs
ThePYTHIAprojectaimsatbeingresult-driven.Inordertodoso,theefficiencyandthesuccessfulnessofthe communication/dissemination strategy’s implementationwill bemonitored in order tomake sure itmeets its objectives. In Table 13, the main Key Performance Indicators (KPIs) for each channel arepresented. The time window is the entire duration of the project. Some KPI will be monitored in acontinuous way (i.e. those concerning the PYTHIA website). KPIs concerning events, publications andpromotionalmaterialwillbenotedastheyhappen.
Tools for measuring KPI will be online monitoring services (Google Analytics) that allow to collect therequireddetailedanalyticsabouton-linechannels.
Table10:KPIs
DisseminationActions KPIs
PYTHIA’sevents • Organizationof4Workshops• Atleast25averageattendeesperworkshop
PYTHIA’sroundtables • Organization of 3 roundtables for discussing on the regional or nationallevelresultsoftheproject
Conferences,seminarsandworkshops
• Presentationofresultsatleastin4internationalevents
Businesssectorfairsandevents
• Presentationofresultsatleastin3businesssectorevents
Peer-reviewedscientificpublications
• Atleast6peer-reviewedpublications,indicativelydistributedasfollows:o 3peer-reviewedjournalpaperso 3peer-reviewedconferencepapers
Newsarticles • Atleast4articlesproducedattheendoftheprojectonsectormagazines• Atleast6pressreleasestargetedtotheGeneralPress
Promotionalmaterial • Logoandbrochure• Atleast4leafletsfromtheroundtables• Distributionofatleast200leafletsininternationalevents• Distributionofatleast200leafletsinsuchbusinessevents
Dedicatedwebsite • ProjectwebsiteavailableatM3,continuouslyupdated
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AppendixA:DisseminationForm
TitleofthePublication:
Authors(Name/Affiliation):
Typeofpublication:
Ifthisisaconferenceproceeding:
Whichconference?
Whereitwillbepublished?
Ifthisisajournal:
Nameofthejournal:
Publishinghouse:
Pleasefillinbelow:
Peer–reviewed: yes □ no □
Thisis:pre-assessment□finalassessment□
Thedraftpublication
□isnotavailableyet
□isattachedtothisstatement
□canbefoundinlink:
Abstract: