Presented by:

Moirangthem Pauly (59)

Shailendra kr. Pal (63)

Rikshi Raj Gagoi (64)

Bishwajit Sonawal (81))

PRESENTATION ON

Dabur India Limited

Corporate Office Kaushambi

Ghaziabad - 201010Uttar Pradesh, IndiaTel: +91 (0120) 3982000 (30 Lines)+91 (0120) 3001000 (30 Lines)

Registered Office

8/3, Asaf Ali Road, New Delhi – 110 002

Tel: +91 (011) 23253488

Independent DirectorsMr. Bert Paterson

Mr. P. N. VijayMr. R C Bhargava

Dr. S. NarayanMr. Analjit Singh

Board of Directors

Chief Executive OfficerSunil Duggal

Chairman Dr. Anand Burman

Vice-Chairman Mr. Amit Burman

About Dabur:

Dabur India Limited is a leading Indian consumer goods company with

interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods.

For the past 125 years, Dabur have been dedicated to

providing nature-based solutions for a healthy and

holistic lifestyle.

Through their comprehensive range of products, Dabur touch the lives of all

consumers, in all age groups, across all social boundaries. And this legacy has

helped them develop a bond of trust with their consumers. That guarantees you

the best in all products carrying the Dabur name .

Dabur India Ltd is the world’s largest Ayurvedic & Natural Health Care Company among India’s leading Personal & health Care Companies.

Backed by a 125-year legacy built on quality and experience, Dabur is dedicated to both the health and well-being of every household.

Dabur India employs about 3000 employees across all areas of operations.

The logo was changed to a tree with a younger look. The leaves suggesting growth, energy and rejuvenation, twin colors reflecting perfect combination of stability and freshness, the trunk represented three people raising their hands in joy, the broad trunk symbolized stability, multiple branches were chosen to convey growth, and warmth and energy were displayed through the soft orange color. ‘Celebrating Life’ was chosen as a new tag that completely summarized the whole essence

• "Dedicated to the health and well being of every household"

Ownership Passion for winning People development Consumer focus Team Work Innovation Integrity

Vision Principles

Master brands:

Dabur - Ayurvedic healthcare products

Vatika - Premium hair care (Fastest selling Shampoo brand)

Hajmola - Tasty digestives (60% market share, 2.5 Cr. Hajmola tablets are consumed in India every day)

Réal - Fruit juices & beverages

Fem - Fairness bleaches & skin care products

Product line

Health care• Health supplement• Dabur Chyawanprash• Dabur Chyawanprakash• Dabur Chyawanjunior• Dabur honey• Dabur glucose-d

• Oral care• Dabur red toothpaste• Babool toothpaste• Meswake toothpaste• Promise toothpaste• Lal dant manjan• Babool mintfresh gel

• digestive

• Hajmola• Hajmola candy

Hair care oilAmla hair oilAmla flower magicVatika enriched coconut hairoilVatika enriched almond hairoil

Hair care shampoo

Vatika smooth and silky shampoo

Vatika root strengthning shampoo

Vatika black shine shampoo

Vatika dandruff control shampoo

Vatika smooth and silkyconditioner

Vatika root strengthning conditioner

Dabur total protect shampoo

Personal care

Personal care• Skin care• Uveda complete faireness cream• Uveda moisturising face wash• Uveda clarifying face wash• Uveda 2-in-1 moisturiser• Gulabari rose water• Gulabari face freshner• Gulabari moisturising cream• Gulabari moisturising lotion.

food

• Real• Real activ• Burrst• Hommade• Lemoneez• capsico

Home care• Dazzl• Sanifresh shine• Odomos• Odonil• Odopic

• Ayurvedic Specialities- Ayurveda- Ayurveda Vikas

Consumer Health

• - Pudin Hara

- Active Antacid

- Shankha Pushpi

- Honitus Cough Syrup

- Honitus Lozenges

- Dabur Badam Oil

- Super Thanda Oil

- Shilajit Gold

- Dabur Lal Tail

- Dabur Janma Ghunti

- Dabur Gripe Water

- Active Blood Purifier

- Dabur Balm Strong

- Dabur Balm Double Action

Dabur Chawanprash is the largest selling Ayurvedic health suppliment with over 65% market share.

Real Fruit juices Command market leadership in pure juice category with 50% share

Given Below is a Segment Wise Competitor list:

Category Dabur’s Share Main Competitors

Fruit Juice 58% Real and Active Tropicanna

Fruit Drinks (coolers) 1% Coolers Frooti And Maaza

Hair oil Coconut base 6.4% Vatika HLL

Shampoo Vatika 7.1% HLL and P&G

Hair care (overall) 27% HLL, P&G and Himalaya

Chyawanprash 64% Himani, Zhandu and Himalaya

Honey 40% Himani, Hamdard and local Players

Digestives 37% Paras and local players

Dabur has 13 ultra-modern manufacturing units:

Jammu & Kashmir Uttar Pradesh Himachal Pradesh Madhya Pradesh Rajasthan Uttaranchal West Bengal Silvassa Nepal

Dabur Group

With a basket including personal care, health care and food products, Dabur India Limited has set up subsidiary Group Companies across the world that can manage its businesses more efficiently.

Given the vast range of products, sourcing, production and marketing have been divested to the group companies that conduct their operations independently:

Distribution Network

Central, North & South America

Australia

Asia

Middle East

North & South Africa

East & West Europe

Russia

Exports:

United Kingdom Egypt Bangladesh Dubai Nigeria Nepal

Today Dabur's products are available for people in more than 60 countries across the world, helping them move towards a healthy, natural and holistic lifestyle.

Sales growth during the last 10 years:In Rs Crore

20050

100

200

300

400

500

600

Profit

2006 2007 2008 2009

Growth of profit during five year (in Crore):

Total assets (in Crore):

2005 2006 2007 2008 2009

543 624 670 749 1081

Dabur India Ltd. Acquires 72.15% of Fem Care Pharma Ltd for Rs. 203.7 cr. in an all-cash deal.

Turkish company Hobby Kozmetik, a leading hair and body care products manufacturer, has been purchased by Indian company Dabur for $69 million, news website hürriyet.com.tr reported Tuesday.

Recent News:

SWOT Analysis of Dabur India Ltd.

STRENGTHS :· One of the largest FMCG companies in India:-Consolidated Turnover of Rs.13.3 billion ( USD 300 mn).

· Differentiated products:-Strong Herbal and Natural profile.-More than 100 years of experience in Ayurveda.

· Wide distribution network:-Covering 1.5 million retail outlets.-High penetration in urban and rural areas.

· Brand strength:-Strong brands in diverse categories of health and personal care.-Mother brand “Dabur” trusted for natural and herbal healthcare.

· Extensive Supply Chain· IT Initiatives

SWOT ANALYSIS

WEAKNESSES :• · Seasonal Demand -Chyawanprash in winter. -Vatika not in winter.• · Low Penetration -Chyawanprash not available in rural areas.• · High price -Like Vatika.• · Limited differentiation -As in Hair oil category.

OPPORTUNITIES:• • Untapped Market -Chyawanprash

• • Market Development • Export opportunities. • Innovation • Increasing income level of the middle class • Creating additional consumption pattern

THREATS:• • Existing Competition -Himani, Baidyanath and Zandu for Dabur

Chyawanprash -Marico, Keo Karpin, HLL and Bajaj for Vatika

Hair Oil

• • New Entrants • Threat from substitutes -Bryllcream for Vatika hair oil

Porter’s five force model Analysis of Dabur India Ltd.

1) The threat of substitute products:• In case of Dabur since it is in major areas of FMCG and health care

products so it need not fear threat of substitute products in the recent future. But it has to constantly re invent its existing product lines in order to cope up with the innovations of its competitors.

2) The threat of the entry of new competitors:Profitable markets that yield high returns will draw firms. This results in many new entrants, which will effectively decrease profitability.

3) The intensity of competitive rivalry: Key players and competitors of Dabur India currently are Hindustan Unilever Ltd., Tata Tea, Nestle India Ltd., Britannia Industries Ltd., Colgate Palmolive Ltd., Marico Ltd., Galaxo Smithkline consumer, Cadbury India ltd., etc.

• 4) The bargaining power of customers:Also described as the market of outputs. The ability of customers to put the firm under pressure and it also affects the customer's sensitivity to price changes.

5) The bargaining power of suppliers:Due to its over 100 years presence Dabur does have a very strong bond with the suppliers. Also Dabur does follow the policy of having good relations with all the peoples with which it deals. This helps in having a good relation with the suppliers.