DAD’LL FIX IT

@FrankDelmelle

Content marketing?

10 Secrets of Content Marketing Success your dad’s been trying to tell you all along

"Why don't you make yourself useful?” “90% of customers find content marketing useful.” Social Media Today, October 2013 http://sco.lt/5QX3hJ

”Don’t shout”

“72% of marketers think branded content is more effective than advertising.”

Custom Content Council, 2011, http://sco.lt/8LZWGP

 

“Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate.”

Hubspot, 2012, http://sco.lt/8LZWGP

”Skip the slang”

“Google’s Hummingbird algorithm delivers better results based on the way we naturally speak.” http://www.pinterest.com/pin/274649277249177338/

”Ask me anything”

“In 2013 social referrals more than doubled, from 11% to 22% of traffic, while search traffic slipped a few percentage points.” Shareaholic, December 2013 http://sco.lt/7Nd117

”Trust me. I’ve been there.”

“92% of consumers trust recommendations from friends and family, above all other forms of advertising.” Nielsen, 2012, http://sco.lt/5jsSBN  

"86% agree that family and close friends impact their purchase most." Social Media Link 2013, http://www.pinterest.com/pin/274649277249139490/

”Be honest”

“75% of consumers don’t believe ads.” PR Daily, September 2013, http://bit.ly/16WyVSs, http://www.pinterest.com/pin/274649277248301649/

“(If they trust you,) 50% of social network users are willing to share social data for personalized content” Intent HQ, 2013, http://sco.lt/9LHcpN

“Think about the neighbors”

"15% of consumers agree that commitment to social responsibility makes them loyal to a brand." http://www.pinterest.com/pin/274649277249165119/

“78% of consumers believe that organizations providing custom content are interested in good relationships with them” Custom Content Council, http://sco.lt/8LZWGP

”Stop swaggering”

“Per dollar spent, content marketing generates 3 times as many leads as traditional (self-congratulating) marketing” Demand Metric, 2013, http://sco.lt/8LZWGP

”Talk to me”

"Stories are remembered 5 times better than statistics" Jennifer Aaker, Stanford’s Graduate School of Business, 2013, http://sco.lt/8qH9aT

"40% say personal stories is what they value most in a product review." Social Media Link 2013, http://www.pinterest.com/pin/274649277249139490/

”I’ll be there”

“33% of transactions from new customers are impacted by multiple touchpoints” Forrester, 2013, http://sco.lt/5ucjcP   

"By 2017, 87% of internet device sales will be smartphones and tablets.” http://www.pinterest.com/pin/274649277249177338/

“99% of people who share via social networks are sharing via multiple platforms”AOL & Nielsen, 2012, http://sco.lt/8LZWGP

Content Marketing Trust Brands your dad would strongly recommend