dai and national geographic: the nexus of youth, technology … · 2014. 11. 24. · jonathan...

www.DestinationCenter.org Focus on Places LLC

DAI and National Geographic: The Nexus of

Youth, Technology and Tourism – Lessons from the

Field


Tourism and Youth Opportunity

Jonathan Tourtellot


Gulf War

9/11 attacks

Tech bubble bursts

Millennium travel spike

The tourist-population boom

SARS & Iraq War

Financial crisis

Recovery,

1 BILLION

arrivals,

Oct 2012


WHAT NEXT?

“By 2050, three billion people will be enjoying middle class wealth.” —David Scowsill, CEO, WTTC, April 2013

2050

3 billion!?

1990


The Two Faces of Tourism • Crass over-development

• Crowding • Cultural

degradation • Pollution

• Ecological damage

• Ugliness • Social

problems

• Economic benefit

• Cultural pride

• Conservation of historic and natural sites

• Public education

• International understanding


DESTINATION TOURISM STYLES DIFFER IN RELATION TO PLACE

Touring R & R Entertainment

www.geotourism.org


Touring-style tourism Relies on human and physical character of place. ACTIVITIES • sightseeing • history • nature • scenery • hiking / Nordic skiing • local shopping • typical cuisine • photography • culture & festivals


Touring-style tourism Relies on human and physical character of place.

ACTIVITIES • sightseeing • history • nature • scenery • hiking / Nordic skiing • local shopping • typical cuisine • photography • culture & festivals

CHARACTERISTICS • Diffuse impact • Supports small businesses • Requires protecting nature and heritage • Needs architecture, landscapes, culture unique to the locale.


R & R tourism Rest & Recreation needs only physical character of place.

ACTIVITIES • coastal resorts • golf • downhill skiing • water sports • vacation homes


R & R tourism Depends only on physical character of place.

ACTIVITIES • coastal resorts • golf • downhill skiing • water sports • vacation homes

CHARACTERISTICS • Risk of sprawl • Environmental impacts • Opportunity for architecture, landscaping, cuisine, day tours, that do suit the locale.


Entertainment-style tourism Manufactured attractions that do not depend on character of place. ACTIVITIES • theme parks • outlet malls • amusement parks • convention centers • sports arenas • casinos

CHARACTERISTICS • Changes nature of locale; high impact. • High employment generator. • Mass tourism; high traffic.


DESTINATION STYLE DRIFT . . . if development unchecked, unguided

Touring R & R Entertain- ment

Unspoiled

destination

SPOILED ?


Geotourism sustains or enhances the geographical character of a place— its environment, culture, aesthetics, heritage, and the well-being of its residents.

Growing demand for authenticity


Sightseeing

Local cuisine

Cultural tourism

From eco- to geo-

ECOTOURISM: nature

Heritage tourism

Indigenous tourism

GEOTOURISM

Agri- tourism

All place-based types of tourism =

the ENTIRE destination

Manage tourism so that it pays to protect the place, not destroy it. Geological

tourism


Who spends money on geographical character?


Daily tourist spending in

Montana, statewide,

2010.

SOURCE: Boyle, ITRR, University of Montana


The geotourism concept has caught on.


OK—what is “geographical character”?



FLORA AND FAUNA


HISTORY


SCENIC PLACES


ARCHAEOLOGY


GEOLOGY


TRADITIONAL ARCHITECTURE


SPIRITUAL PLACES


LOCAL MUSIC


DANCES


CUISINE


LOCAL CRAFTS


ARTS

Many small/medium

businesses


WISE TOURISM

DESTINATION STEWARDSHIP

Two sides of the same coin


Destination stewardship

• GSTC – International standards • STI and others– Sustainable

Destination Management Systems • Destination Stewardship Councils

www.DestinationCenter.org Focus on Places LLC www.DestinationCenter.org

Philipsburg, St. Maartin

WHICH TOURISTS?


Cruise Ship versus Stayover Tourism in Belize, 2006

CRUISE STAYOVER Arrivals 800,300 236,600

Economic US$31M $144M STAYOVER ADVANTAGE per tourist: 15x


Stewardship means…

Protect the tourism product:

The place!


Where are you?

Bali! Generic resort towns like Kuta commercialize without any sense of local culture.


Nature tourism is still growing


Percent of Americans who watch birds, by household income

46 million potential tourists


Developing Geotourism Assets

Enhance the assets Build on character of place.

Base tourism on community assets



Growing demand for authenticity


CONSTRUCTIVE

The Chimayo Cocktail


RESTORATIVE


Café Cultura hotel, Quito, Ecuador


Artisans in Grenada, Caribbean


What do SMEs need?

• Access to information • Internet and social media • Access to markets • Websites, apps, and social media • Access to funds • Crowdfunding and social media


Destination communities

Geotourism app for smart

phones Travelers

Moderated under

supervision of a Geotourism Stewardship

Council


Youth opportunity

Sharing-economy business development: Continued change in the tourism paradigm

After lodging what next? Dining, guiding, family activities?

Trends: Growing demand for authenticity

Increasing tourism pressure on destinations

Widening sustainability focus from businesses to destinations Increasing role for social media & social entrepreneurship


DAI and National Geographic: The Nexus of

Youth, Technology and Tourism – Lessons from the

Field


Virtual Tour Guide Smartphone App

A smartphone application that provides location-based alerts and information to a traveler based on their geographic location and personal interests. The application includes content from “virtual” tour guides, who provide multi-lingual descriptions of the particular feature of the destination (for example, ruins, a famous street market, or a natural feature). The application seeks to empower tourists who are willing to explore a destination on the go, calling out ideas for activities or attractions as they are close in proximity. Content for the application will be developed and input into the application in partnership with the Tourism Association, and business owners will be able to purchase space on the application to have their content supported, generating the main source of revenue to make this business profitable.

Shaping a more livable world.

dai and national geographic: the nexus of youth, technology … · 2014. 11. 24. · jonathan...

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