daily deals: where ads become content
DESCRIPTION
Slides from my SXSW panel on Daily Deals on March 13, 2011.TRANSCRIPT
Daily Deals: Where Ads Become Content
Sunday, March 13
SXSW Handle: #DailyDeals
2
Speakers
Aaron BatalionCo-founder/CTO of LivingSocialLeading Daily Deal site
@abatalion
Tricia HanGM of DailyCandy DealsFormerly VP of Product at: TV Guide, Rave, Vindigo
@treehan
Jonty KeltCEO of Group CommerceClients include: DailyCandy, Thrillist, Active.com, NY Times
@jontykelt
Jim MoranCo-founder of YipitThe “Kayak.com” of Daily Deals
@jdmoran, blog.yipit.com
The Daily Deal Stack
MERCHANTS
CO
NSUMERS
Daily Deal Sites
Merchant Services
SOON…Merchant Agencies
Exchanges
Consumer Services Aggregators
White Label Publishers
Vertical Deal Sites
Data
Low Barriers to Entry…
10/28/2008 0:00 10/15/2010 18:36 2/11/2011 17:510
50
100
150
200
250
300
350
400 400 US Daily Deal Sites
Source: yipit.com. US only, see blog.yipit.com for further data. Worldwide figure greater than 3,000 (TechCrunch, 7/30/10)
Source: Needham & Company LLC (Mark’s whiteboard)
…High Barriers to ScaleThe Virtuous Cycle of Daily Deals
More Sales
More Conversions
More Deal Personalizatio
n
More Deals
More Subscribers
Improved Media Buying
More Salespeople
More Cities
Most Popular Offers in Austin
LivingSocialSalon 505 – 82% off$500K revenue – 4,715 sold
Groupon
Source: Yipit Data (http://yipit.com/data)
Elements Laser Spa – 69% off$218K revenue – 1,569 sold
Revenue Varies by Category
Source: Yipit Data (http://yipit.com/data)
Frequent Austin Deal Types
About Yipit“Kayak.com” for Daily DealsPersonalized based on where you are and what you like
Yipit API>10K Daily Deals per month from 400 Daily Deal servicesyipit.com/about/api
Yipit DataPast offer details and competitive analysisyipit.com/data