daily deals: where ads become content

8
Daily Deals: Where Ads Become Content Sunday, March 13 SXSW Handle: #DailyDeals

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Slides from my SXSW panel on Daily Deals on March 13, 2011.

TRANSCRIPT

Page 1: Daily Deals: Where Ads Become Content

Daily Deals: Where Ads Become Content

Sunday, March 13

SXSW Handle: #DailyDeals

Page 2: Daily Deals: Where Ads Become Content

2

Speakers

Aaron BatalionCo-founder/CTO of LivingSocialLeading Daily Deal site

@abatalion

Tricia HanGM of DailyCandy DealsFormerly VP of Product at: TV Guide, Rave, Vindigo

@treehan

Jonty KeltCEO of Group CommerceClients include: DailyCandy, Thrillist, Active.com, NY Times

@jontykelt

Jim MoranCo-founder of YipitThe “Kayak.com” of Daily Deals

@jdmoran, blog.yipit.com

Page 3: Daily Deals: Where Ads Become Content

The Daily Deal Stack

MERCHANTS

CO

NSUMERS

Daily Deal Sites

Merchant Services

SOON…Merchant Agencies

Exchanges

Consumer Services Aggregators

White Label Publishers

Vertical Deal Sites

Data

Page 4: Daily Deals: Where Ads Become Content

Low Barriers to Entry…

10/28/2008 0:00 10/15/2010 18:36 2/11/2011 17:510

50

100

150

200

250

300

350

400 400 US Daily Deal Sites

Source: yipit.com. US only, see blog.yipit.com for further data. Worldwide figure greater than 3,000 (TechCrunch, 7/30/10)

Page 5: Daily Deals: Where Ads Become Content

Source: Needham & Company LLC (Mark’s whiteboard)

…High Barriers to ScaleThe Virtuous Cycle of Daily Deals

More Sales

More Conversions

More Deal Personalizatio

n

More Deals

More Subscribers

Improved Media Buying

More Salespeople

More Cities

Page 6: Daily Deals: Where Ads Become Content

Most Popular Offers in Austin

LivingSocialSalon 505 – 82% off$500K revenue – 4,715 sold

Groupon

Source: Yipit Data (http://yipit.com/data)

Elements Laser Spa – 69% off$218K revenue – 1,569 sold

Page 7: Daily Deals: Where Ads Become Content

Revenue Varies by Category

Source: Yipit Data (http://yipit.com/data)

Frequent Austin Deal Types

Page 8: Daily Deals: Where Ads Become Content

About Yipit“Kayak.com” for Daily DealsPersonalized based on where you are and what you like

Yipit API>10K Daily Deals per month from 400 Daily Deal servicesyipit.com/about/api

Yipit DataPast offer details and competitive analysisyipit.com/data