daily dot sxsw 2013 - the economy of the gif
DESCRIPTION
Presentation made by Fernando Alfonso III for @dailydot.TRANSCRIPT
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The Economy of the GIF
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In 25 short years, the GIF has gone from this
to this
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And at the forefront of this GIF resurgence have been two artists who have turned the format into art and careers.
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First lady of the GIF,Lacey "lulinternet" Micallef
"I've definitely been really lucky with the work I've been getting," Micallef told the Daily Dot in June. "It's all been totally unexpected."
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The patron saint of the GIF,Mr. GIF
"It's the most fun and rewarding art to create, Repeat told the Daily Dot in June. "I love that it offers a challenge artistically and technically."
(Mark Portillo,Jimmy Repeat)
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Micallef built her GIF cred making animations for art's sake
To working with AMC's Breaking Bad on a special GIF project
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Mr. GIF has been making animations since March 2011
And has recently started incorporating GIFs into their work with MTV
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"I spent all of my spare time making GIFs. As the stuff I made started to get more popular it became clear to me that I didn't have to keep being a teacher anymore if I didn't want to. So, I took the plunge, quit my job, and moved to New York City."
- Lacey "lulinternet" Micallef