daily program management: recruitment, optimization, compliance
DESCRIPTION
Brook Schaaf spoke on Daily Program Management: Recruitment, Optimization, Compliance at the February 2012 Affiliate Summit Austin Meetup. More details on the meetup at http://www.meetup.com/affiliate-summit-austin/TRANSCRIPT
Affiliate Program Management
Brook [email protected]
Daily Program Management: Recruitment, Optimization, Compliance
Affiliate Summit MeetupFebruary 28, 2011
Overview
• What is an OPM?• The Two Halves of the Affiliate Marketing
Empire• Tracking Solutions• Recruitment and Optimization• Compliance
What is an OPM?
• OPM: “Outsourced Program Management”• An agency specializing in affiliate program
management. • Schaaf-PartnerCentric manages approximately
50 programs, roughly one-third lead, two-thirds retail.
The Two Halves of the Affiliate Marketing Empire
Retail Lead
Tracking Solutions“Traditional” Tracking
PlatformsCPA
Tracking and Monetization SupportMetrics and
SEM SoftwareMonetization Automation
Offer Discovery
Brand Verity
Competitive Analysis
CIM – Customer Interaction Manager
Newsletters
Task/Project Management
Weekly Reporting
Contests
