Daimler buys into Agusta as motorbike and car tech converge

Presented byHari hara sudhan R

Flow of my Presentation

• Profile of Daimler

• Profile of Agusta

• About the deal

• Why Agusta

• Benefits to Daimler

• SWOT analysis

• Revenue by Division

• conclusion

Profile of Daimler

• Industry: Automotive

• Founded: 1926

• Head quarters: Stuttgart, Germany

• Product: Automobiles, commercial vehicles

• Area served: world wide

Profile of Agusta

• Industry: Motorcycle manufacturing

• Founded: 12 February 1945

• Head quarters: Varese, Italy

• Founder: Giovanni Agusta

About the deal?

• 30 million Euro

• 25% of Acquisition

• Hybrid vehicles

• Primary focus

• In order to maximize the Revenue

Why Agusta

• Technology

• Safety

• 75 world championship

• Light weight engines

• Lower emission

• Engines in Hybrids

Benefits to Daimler

• Super bikes

• 3 cylinder engines

• Anti-pollution

• Range extender

Strength

Brand name

Extensive production

Large scale

Technology

Weakness

After sale service

Opportunities

Increase in demand

Product refinement

Threats

New entrants

Bargaining power

Substitute goods

SWOT

Revenue by Division

29.7

16.3

8

2.4

0.9

3.5

31.5

17.8

8

2.5

1

3.8

6

9

0

2

12

8

0

5

10

15

20

25

30

35

Daimler Group Mercedes-Benz

Cars

Daimler Trucks Mercedes-Benz

Vans

Daimler Buses Daimler Financial

Services

2013

2014

%change

conclusion

• As daimler is going to make up the productionof cars by using the technology provided byagusta

Reference• NDTV Auto NewsMercedes-AMG buys 25%

share in MV Agusta• The Economic Times – 31 october 2014• Daimler AG• Agusta mv• ETauto.com• Drivespark - october 29 2014

Thank you