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DAIRY STAKEHOLDERS’ EVENT 2015
THEME: “Drink Milk for Good Health”
16th& 17th September 2015
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ACRONYMS DSE Dairy Stakeholders’ Event
FAO Food and Agriculture Organization
GDP Gross Domestic Product
IFAD International Fund for Agricultural development
MAAIF Ministry of Agriculture Animal Industries and Fisheries
MFPED Ministry of Finance Planning and Economic Development
UBOS Uganda Bureau of Statistics
WFP World Food Program
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TABLE OF CONTENTS ACRONYMS ................................................................................................................................................... 2
TABLE OF CONTENTS ..................................................................................................................................... 3
1.0 INTRODUCTION ....................................................................................................................................... 4
1.1 Background & Summary ..................................................................................................................... 4
1.2 Objectives............................................................................................................................................ 5
WORKSHOP PROCEEDINGS ........................................................................................................................... 5
2.0 DAY ONE .................................................................................................................................................. 5
2.1 Opening Session .................................................................................................................................. 5
2.1.1 Welcome Remarks ....................................................................................................................... 5
2.1.2 Key Note Speech .......................................................................................................................... 6
2.1.3 Official Opening ........................................................................................................................... 7
2.1.4 Tour of Exhibition Space .............................................................................................................. 9
2.2 Importance of Milk and Milk Products ............................................................................................. 10
2.2.1 Market Study .............................................................................................................................. 10
2.2.2 Role of Milk ................................................................................................................................ 12
2.3 Successful Cases on promotion of Milk Consumption ...................................................................... 13
2.3.1 Case 1: School Milk Program by Dairy Development Authority ................................................ 13
2.3.2 Case 1: Kenya’s Case study on School Milk Program ................................................................. 14
2.3 Conclusions and Way forward .......................................................................................................... 16
3.0 DAY TWO ............................................................................................................................................... 16
3.1 Group Discussions and Presentations ............................................................................................... 16
3.2 Pitching Sessions ............................................................................................................................... 18
3.2 Action plan for Follow up .................................................................................................................. 20
3.2 Closing Remarks ................................................................................................................................ 20
APPENDICES ................................................................................................................................................ 22
Appendix I: Agenda ................................................................................................................................. 22
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1.0 INTRODUCTION
1.1 Background & Summary
Although the Ugandan dairy sector continues to grow at an impressive rate of 8 -10 percent per annum,
annual milk consumption remains low at 60litres per person compared to that of Kenya which stands at
100L/person and the WHO recommended annual of 200 litres per person per year. Growth is driven by a
robust and unfulfilled level of demand for milk products in the country and the region. The market has
the potential to consume more milk (Agriterra, 2014; Identification of Livestock Investment
Opportunities in Uganda).
Under the umbrella of AgriProFocus Uganda Network, stakeholders in the dairy sector namely: Dairy
Development Authority (DDA), Send a Cow Uganda, Heifer International/East African Dairy Development
(EADD), The Netherlands Development Organization (SNV), Renaissance Livestock network (RELINE), and
Brookside Dairies/Sameer organized a two day dairy stakeholders’ event. 360 people (279male and 81
female) attended over the two days the event and these comprised of processors, input dealers for
drugs, pasture management, agrochemicals and fertilizers; individual farmers, farmers’ organizations,
dairy cooperatives; financial institutions, providers of agro-machinery, equipment and tools; traders;
distributors, Government, NGOs in the dairy sector and the media .
The overall goal of the event was to promote consumption of milk and its products. Exhibitors displayed
their products throughout the two day event and participants bought milk, milk products and snacks
from the exhibition during the health breaks.
Through consensus the participants prioritised the following strategies; development of the milk
strategy, establishment of networking platform, price reduction strategy/VAT exemption, milk
consumption sensitization campaign. The participants formed four groups and discussed the key actions,
targets, necessary background information, means of packaging intervention and champions for each of
the prioritized strategies. Other recommendations included;
Think outside the box regarding milk campaigns e.g. target fishmongers and prisoners
Stakeholders in the dairy sector to set target of milk consumption rates they intend to achieve and
generate their own statistics
Boost milk consumption by focusing on other complementary products like cereal consumption
Participants suggested that the event should be held in various regions of the country and the timing
should be changed to either coincide with the June dairy month or end of October when most farmers
have harvested and thus able to participate effectively.
Lucy Asiimwe Twinamasiko, Country Coordinator, AgriProFocus Uganda emphasized the need to
campaign for consumption of milk products such as yoghurt for customers that are not necessarily
interested in milk and for stakeholders in the dairy sector to step up positive campaigns for milk
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consumption. She encouraged stakeholders in the dairy sector to network so as to leverage on
resources, ideas and thus boost the sector.
1.2 Objectives
The dairy stakeholders’ event 2015 had the following objectives;
a) To sensitize the public on the benefits of consuming milk and other milk products
b) To share existing strategies for promoting milk consumption
c) To advocate for policies that promote milk consumption
d) To provide a platform for networking and partnership building opportunities in the dairy sector
WORKSHOP PROCEEDINGS
2.0 DAY ONE
2.1 Opening Session
2.1.1 Welcome Remarks
Mr. Moses Tusubira, Livestock advisor for Send a Cow Uganda and Chairman organizing committee of
this event expressed his desire for the dairy stakeholders’ event to be done annually.
According to the UN standards, Uganda’s milk consumption levels are still low that is, on average 60
litres per year per person compared to the recommended 200 litres. The Dairy stakeholders’ event is
one of the channels that accelerate improvement in production, processing, marketing and
consumption. The range of milk products varies significantly from region to region and among
communities, depending on dietary habits, the milk processing technologies available, market demand,
social and cultural context. Stakeholders in the dairy sector need to adopt modern technology, add
value to milk for a longer shelf life and producing for home consumption as well as export.
Milk provides essential nutrients, is described as a whole meal, health booster and increases human
immunity against diseases. There is a growing demand for milk and other milk products in Uganda due
to rising incomes, population growth, urbanization and changes in diets and this consequently offers a
good opportunity for producers and other actors in the dairy value chain to enhance their livelihood
through increased production. Despite the growing demand for milk, supply is limited and there is a lot
of adulteration on the market. Milk as similar to all other food types, the quality of milk and milk
products can be affected by pathogen contamination and growth, chemical additives, packaging,
hygiene, environmental pollution and nutrient degradation. Mr. Tusubira urged the various categories of
stakeholders represented at the event to devise strategies to address these issues.
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Some benefits of processing dairy products;
gives small-scale dairy producers higher incomes than selling raw milk
Offers better opportunities to reach regional urban markets and the global market.
Can also help to deal with seasonal fluctuations in milk supply.
Generates off-farm jobs in milk collection, transportation, processing and marketing.
Mr. Tusubira encouraged all stakeholders in dairy development to produce more to match the growing
market and given that the strategies for milk consumption agreed upon during the event would unlock
more demand for milk and milk products.
He thanked all members of the organizing committee especially AgriProFocus Uganda for making the
event a success and urged them to synergize efforts to ensure growth of the dairy industry. He also
appreciated the Executive Director DDA for her personal zeal and determination to grow the dairy
sector. Mr. Tusubira concluded his remarks by commending the Government of Uganda for the
favorable policies and providing an environment that is conducive for farmers to develop from
subsistence to modernization which has grown the dairy industry as well.
2.1.2 Key Note Speech
Dr. Florence Kasirye Masembe whilst giving the key note address emphasized the need for the
stakeholders to conduct studies to give the empirical evidence on various aspects of the dairy sector as
detailed below.
Uganda per capita consumption has increased by 27% from 44 litres in 2009 to 56 litres (DDA
2013) but 60 to 80 litres is quoted in some recent literature. There is need to conduct studies to
give the empirical evidence of the current situation. None of the African countries have what is
considered as high per capita consumption (> 150 kg/capita/year).
By volume, liquid milk is still the most consumed dairy product throughout the developing world
Uganda included. Although the bulk of the liquid milk still goes through the informal sector and
traded in raw form, processing capacity has increased from 720, 000 litres in 2010 to 1.3 million
litres in 2014. During the same period two raw milk traders have transformed to processing and
one is in the process of completing the plant. Actual figures of liquid pasteurized milk consumed
in Uganda are very difficult to come by. We appeal to the Dairy Development Authority and the
processors to come up with a system where the country can access this information.
Ugandans mainly take milk in tea and coffee. The high milk producers of the southwest and northeast
regions have continued producing traditional products such as omuzigo (sour butter), eshabwe,
amakamo (Ankole), adwarak (Teso) Cak ma wac (Luo) (cultured milk) and some of these have reached
the urban-based grocery shops and supermarkets.
Milk Consumption and its Drivers: Milk demand is driven by two main factors: human population
growth and per capita milk consumption. Uganda’s population growth of 3.34% (2013) (one of the
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highest in the world) has contributed to the increased demand and consumption of milk and dairy
products in the country. Other factors include;
Affordability; milk and milk products are expensive for example the retail price of pasteurized milk has
risen by 67 – 108%1 in the last two years (2013 – 2015). Increased income or lower prices lead to
increased consumption of animal-based foods and processed foods. This implies that future milk
production in the country will need to increase or else dairy prices will rise significantly as the demand
outstrips supply thus affecting consumption.
Urbanization leads to new and improved marketing distribution infrastructure, attracts large
supermarkets, better transportation systems thus affecting consumption patterns. However, it increases
access to foreign suppliers and the importance of imports. It ultimately results in globalization of food
consumption and increases competition for the local products.
Replacement of milk with other beverages; consumers are now spreading their fluid intake across a
much larger pool of beverage options particularly mineral water. The young generation may be
conscious of what they eat and drink, opting for other beverages letting the Uganda produced milk and
milk products be exported2. Fat content may be viewed with contempt. Parents have pulled milk from
their children's diets and many schools do not provide it at all thus a milk drinking culture is not
nurtured. The growth of “supermarkets” and advertising of other beverages could lead to more
consumption of processed milk and dairy products due to convenience. However, they may also
increase availability of cheaper, less healthy food that will compete with milk and dairy products.
Consumer attitude and behavior; lack of innovative and inspirational promotions will also continue to
influence milk consumption. Erratic electricity supply can have an effect on consumption of raw and
pasteurized milk in favor of UHT milk. The growing middle class, urbanization and the previously
untapped market potential represents significant growth opportunity for dairy industry stakeholders.
The onus is on stakeholders in the dairy value chain to nurture this potential to fruition and take all the
necessary actions that will enable achievement of the sector’s goals.
2.1.3 Official Opening
Dr. Jolly k. Zaribwende Executive director for DDA welcomed the participants to the second National
Dairy Stakeholder Event, 2015 on behalf of the Honorable Minister of State, Animal Industry Hon. Bright
Rwamirama who was unable to officiate at the event because of other state duties.
She expressed delight at the fact that the Dairy Stakeholders’ Event (DSE) brings together different
stakeholders in the dairy sector to do business, dialogue and lay strategies for improving the
environment to upscale dairy development; including milk consumption.
1 2013 price for 1 litre pasteurized milk ranged from UGX 1,200 to 1,500 compared to UGX 2,500 in 2015 2 Uganda dairy export value increased fivefold from US$5 million in 2008 to over US$25 million 2013
(DDA 2014)
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Achievements of the Industry
By 1986 cattle population was at about 4.8
million only and there was importation
and reconstitution of powdered milk,
currently increased to 14 million and no
more importation of powdered milk
instead Uganda exports.
Dairy exports were worth USD 28.6 million
in 2014 and in 2015 it is projected to
move up to US Dollars 50 Million
Milk production has increased from 410
million litres in 1986 to 1.93 billion litres in
2014.
The marketable milk in Uganda is valued
at approximately USD 521 million
annually. This is shared among the
estimated 2 million households that keep
cattle.
The milk collection centres have increased
from 45 in 1986 to 647 with installed
capacity of about 1.6 million litres.
Insulated milk road tankers now stand at
243 with a capacity of about 1.4 million
litres up from 1 in 1986. The processing
plants have increased from 1 to 76 with
installed capacity of about 2 million litres
per day.
The livestock subsector contributes 1.8% of the country’s overall GDP while the dairy subsector is
estimated to contribute up to 45% and plays an important role as a source of nutrition, food security,
income generation and employment. Dr. Jolly Zaribwende shared thus far;
The achievements highlighted are indicators that
the country needs to concentrate on dairy as an
enterprise to improve household incomes,
reduce poverty and create employment.
However, the annual average consumption of
milk is still low estimated at 60 litres per person
per year as compared to the recommended 200
litres per person per year by World Health
Organization. Ugandans should increase their
consumption of milk and dairy products in order
to boost consumption, reduce chronic stunting
and malnutrition and to ensure better health for
the entire population.
This year’s theme of “Drink Milk for Good
Health” is very appropriate and timely. Milk is
an excellent source of essential nutrients that
are easily digested by children and adults. It is
on this basis that DDA has been running the new
school milk program for over 120,000 pupils
across the country in primary schools where
children are educated about the benefits of milk
consumption. People with lactose intolerance
can consume fermented products like yoghurt.
Government has also given a strategic direction
by banning the vending of loose milk in the cities
and municipalities. Investors need to understand
this policy as they plan the location of their investments and what to invest in. The ban brings with it
various opportunities such as; milk vendors transiting into processing, milk vendors relocating to rural
areas to chill farmers’ milk at a fee, they can bulk and sell to processing companies and they can partner
with processors as agents and sell packaged milk. Processing companies need to increase their capacity
utilization and process more milk. The Government through DDA is available to give specific information
to investors especially on where to locate their investments.
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Proposed Milk Consumption Strategies
MAAIF and DDA challenge all farmers and other
stakeholders to start serving varieties of milk
products as a beverage to compete with sodas
and water at private and public functions.
Periodic corporate social responsibility targeting
pupils and students in sports, school debates,
children in hospitals, pregnant and breast
feeding mothers, the disadvantaged in refugee
camps like Nakivale.
“June Dairy Month” by DDA which promotes
milk consumption. Stake holders should take
advantage of these platforms
DDA Dairy Training School in Entebbe offers
training/skilling opportunities and incubation of
cottage industries, how to make cheese,
yoghurt, ice cream, packaging, chocolates, milk
handling and basic tests; among others.
Organizing joint dairy exhibition and field days
and milk drinking promotions like this among
others.
Dr. Jolly Zaribwende thanked all the stakeholders for their contribution towards the development of the
dairy subsector and was glad to note that the DSE was open to local, regional and international dairy
industry players to explore possibilities of joint
ventures, cooperation and linkages with
counterparts.
She pledged the Government’s commitment to
providing more support to the dairy subsector as
a priority commodity because it has
demonstrated that it can quickly transform
livelihoods. The Government is also dedicated to
attracting and facilitating investors by providing
an environment that is conducive for investment.
She concluded her remarks by thanking the
organizers, sponsors, exhibitors and participants
for their efforts and then declared the dairy
stakeholders’ event officially open.
2.1.4 Tour of Exhibition Space
Dr. Jolly Zaribwende Executive Director for DDA
along with the organizing committee of the DSE
led the participants to tour the exhibition area for
product sampling, exposure to innovations at the
exhibition area and purchase of milk products
&snacks. Here below is a pictorial of the session. Figure 1: Dr. Jolly of DDA and Lucy of AgriProFocus at the EADD stall
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Figure 2: participants at the Fresh Dairy Stall Figure 3: Registration at the AgriProFocus Stall
Figure 4: Dr. Jolly and some participants at the Paramount Dairies Stall
2.2 Importance of Milk and Milk Products
As part of the efforts to highlight the importance of milk, Mr. Anthony Nyungu from TechnoServe
/EADD presented results of a market study done by the organization while Milton Rukundo from
Ministry of Health Nutrition Experts’ panel delivered a presentation on “The Role of Milk in the Health
of People”.
2.2.1 Market Study
EADD carried out a market study to assist in the development of strategies to increase milk consumption
and expand dairy markets in Uganda. Some of the findings:
• The number of urban installed coolers and outlets is more than the number of rural collection centers. The trend for milk chilling is now shifting from rural to urban areas.
• Milk Collection Centres (MCCs) are used by farmers to bulk milk, while milk outlets are used by traders to sell raw milk mostly in urban centers - both use milk coolers.
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• There are 308 rural milk collection centers countrywide. The South- western region is leading with 67%, the central region has 21%, mid-western has 7%, northern region has 4% and eastern has the least with 1%. There is a large imbalance in the rural milk collection regional infrastructure
• Currently there are about 45 large, medium and small scale processing plants registered with DDA, producing mainly pasteurized milk, UHT milk, yoghurt, powdered milk, cheese, ghee and ice-cream.
• Their utilization processing capacity was at 53% in 2014. This is mainly due to inadequate marketing strategies and low milk supply during dry season.
• Uganda’s per capita milk consumption is growing at an estimated average rate of 7% per annum • In Uganda, approximately 30% of the milk produced annually is consumed on the farm while 70% is
marketed (DDA Databases, 2013). Of the 70% marketed milk, only 20% is processed • The household study shows that majority households (54.7%) consumed unprocessed milk compared to
processed liquid milk in Kampala city • Majority of the respondents get unprocessed milk from coolers (33.1%), followed by persons on bicycles
with cans (30.8%) and dairy farmers (22.5%) • The processed milk products under dairy farmers, bicycle sellers and milk coolers are mainly ghee and
locally processed yoghurt
Milk consumer Segmentation; The two segments (Unprocessed & Processed milk) did not present
significant differences in consumption behavior. Processed milk is further sub-divided into: liquid milk &
milk products. Majority of respondents spend less than 5% of their income on milk in all product
segments.
Factors affecting milk consumption at household level were ranked based on most mentioned; 1. Level of
income / economic class 2. Availability of milk & milk products, 3. Lack of effective marketing, 4. Cultural
& traditions, 5. Nutritional value and 6. Health reasons
The raw milk operations are expanding more in the urban areas with more milk outlets and coolers in
urban areas. Milk ATMs and milk bars are the recent innovations e.g. Moo Milky Bar at Wandegeya,
Kampala that uses a milk vending machine (Milk ATM) to dispense milk using coins or cards. The plan of
the proprietor is to have more milk vending machines in Kampala and other urban centres in Uganda
Social Trends:
• yoghurt is consumed as a form of food in all regions of Uganda,
• parents taking their children out for ice cream mostly in urban centres,
• Increasing consumption of cheese in first foods restaurants e.g. pizzas, sandwiches and burgers
mostly in Kampala.
• Ghee consumption is no longer a cultural issue; it has become a serious business especially in
the South-west, Mid-west and Kampala city. This calls for regulation and offering extension
services to eshabwe and ghee microprocessors.
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The sector should tackle the misconceptions and wrong beliefs about milk when doing milk consumption
campaigns. Strategic priorities suggested by the study include;
• Strengthen value chain grass root/apex associations
• Promote the consumption of milk & milk products
• Create a sustainable & informal platform for decision making, discussions and cooperation
2.2.2 Role of Milk
Milk is the primary source of nutrition for young mammals before they are able to digest other types of
food. In humans, breast milk is the recommended adequate & balanced diet for human survival during 6
months of exclusive breastfeeding. The first 1000 days in a life of a child are a critical window of
opportunity for milk consumption. The first six months a child should breast feed exclusively due to
intolerance to casein and sodium found in animal milk then after those months cow’s milk is gradually
introduced to meet the increased needs for vitamins and minerals.
Milton stated that there is an ongoing debate on the negative effect of milk consumption due to lack of
clear information on benefits and recommended levels of milk consumption e.g. the belief that milk and
its products escalate allergic reactions. He also emphasized the need for adequate labeling of milk and
its products.
Nutrition Indicators & the Policy Environment in Uganda
Uganda is still classified among high malnutrition-burdened countries according to FAO, IFAD & WFP
(2015); MFPED (2013); UBOS (2012). Anaemia (low levels of Haemoglobin in blood) is still prevalent
(31% in pregnant women, 22% in non-pregnant women, 49% in children) and among the leading
contributors of mortality. Vitamin A deficiency affects 33% of children and puts them at the risk of
blindness & decline in immunity.
Cost of malnutrition on the economy: African Union Cost of Hunger Study (2012) shows that 15% of
child mortality cases are associated with malnutrition and the annual cost associated with child
malnutrition equivalent to 5.6% of the GDP. OPM & USAID FANTA III Profiles (2013) show that USD 7.7
Billion worth of economic productivity would be lost in period 2013-2025 if current stunting is not
mitigated.
Important benchmarks in the 1995 Constitution: Objective XXII on food security and nutrition states
that “The State Shall take appropriate steps to: a) Encourage people to grow and store adequate food;
b) Establish national food reserves; and c) Promote nutrition through mass education and other means
to build a healthy State” but the objectives are perceived as legally weak compared to Articles
contained in Chapter 4: Bill of Rights Section!
The 12 year old Food and Nutrition Policy has 12 focus areas in food & nutrition security but has been
constrained in implementation due to lack of support, constraints in budgeting & financing as well as
multi-sectoral coordination. Never the less there is an impending review under the Prime Minister
(SUN).
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Uganda nutrition action plan 2011-2016 was launched and is a five year action plan in line with the NDP;
inspired by Global SUN targeting 1st 1000 days, with a multi-sectoral resolve on nutrition in the country
however, it has no adequate budgetary allocations
Key entry points for policy actions
Milk in complementary feeding & child care; this should cater for Industry innovations to
promote use in baby foods
Milk in school meals; there is need for policy guidelines & action and revive the one paint per
child per day debate
Milk in therapeutic nutrition & diet therapy; there should be a policy that provides for funding of
milk supply in hospitals & health centres
Nutrition awareness & advocacy on milk through media
2.3 Successful Cases on promotion of Milk Consumption
2.3.1 Case 1: School Milk Program by Dairy Development Authority
The per capita milk consumption in Uganda is still low at about 60 litres per annum compared to Kenya
(100 litres) & the WHO recommended 200 litres. The main reason is that most Ugandans, mainly from
non-cattle keeping communities, do not have a milk drinking culture. This therefore calls for efforts to
cultivate a milk consumption culture for example through the School Milk Programme given that school
going children constitute a large proportion of the population and are more receptive to change habits.
Past Efforts
1. Dairy cooperatives in the South Western region for example Kabale Tukole in 2001 had excess milk
with no market. The cooperative first supplied milk to schools free of charge & thereafter entered
an agreement with the schools to buy the milk. Previous efforts to have government fund the
program have failed since according to government, feeding children is the parents’ responsibility
2. In 2005 (27th - 30th September, 2005) Uganda hosted the 1st Eastern & Southern Africa School Milk
Conference aimed at sharing experiences on school milk efforts from participating countries from
the continent and beyond
Recent Efforts
1. June Dairy Month has been used as a platform to promote milk consumption. Some the activities
include; school debates & quizzes on milk consumption, media publicity (print, radio, and television),
football competitions among primary schools and corporate social responsibility. DDA has been able
to reach out to over 20,000 school children in different regions of Uganda. June Dairy month
celebrations for 2015 were held in Isingiro (South Western Uganda).
2. Pilot School Milk Program in Kampala and Wakiso; In 2013, DDA together with Sameer Agriculture
& Livestock Limited, Tetrapak & Orion marketing piloted a model that involved processed milk to
schools in Kampala & Wakiso. 200 ml packs of milk were delivered to private schools in Kampala
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after entering into an agreement with the marketing agency (Orion) with the school administrators
managing the program. The pilot was largely successful since over 100 schools were participating,
and it was clear that parents of children in private schools are willing to pay for the milk and school
administrators are willing to participate in the program
The future of the school milk program lies in implementing a model where the processors, parents &
school administrators are facilitated to jointly work out a distribution & payment structure. Programs
that are fully funded by Government or donors are not sustainable as the case of the Nyayo School Milk
program in Kenya which suffered after the Kenya Government withdrew its funding.
2.3.2 Case 1: Kenya’s Case study on School Milk Program
Kenya has a vibrant dairy industry and the population of the dairy herd is currently estimated at 3.5
million (MoALF, 2013) while the annual milk production is approximately 5 billion litres. Kenya Dairy
Board is a state corporation established through an Act of Parliament, the Dairy Industry Act Cap 336 of
the laws of Kenya. Under its promotional role, the Board has been promoting the re-introduction of a
sustainable school milk program as a way of promoting performance in education and livestock sectors.
The first School milk program in Kenya was started by the former president Daniel Arap Moi in 1979 and
was fully funded by the government. It covered the whole country and provided milk to over 4.3 million
pupils in 11,000 public primary schools 3 times a week for close to 19 years.
Implementation Strategy; Kenya Co-operative Creameries, as monopoly in milk processing and
distribution, was contracted by the Government to process and pack milk for the program. Most of the
milk, 80% was ultra-heat- treated and packed in 200 ml long life packs. The balance was pasteurized and
packed in 200 ml packs mainly for the schools in urban areas. The pasteurized milk was delivered
directly to schools by KCC while the long life product was distributed through the infrastructure of the
Ministry of Education.
Key challenges which eventually led to its stoppage by government included; high and unsustainable
costs, poor road infrastructure which affected distribution, heavy losses through spoilage, lack of
capacity on proper handling and storage, poor accountability leading to losses and pilferage and lack of
a clear implementation blue print.
Beginning 2005, the Kenya Dairy Board and several stakeholders started conceptualizing on how to re-
introduce a sustainable school milk program in Kenya. The stakeholders included the Ministries of
Livestock, Education and Health, Tetra Pak, New KCC, Kenya School Feeding Council, UNICEF, WFP and
FAO among others. This initiative led to the development in 2006 of a concept for a Kenyan School Milk
Program. In 2007 the School Milk Concept was piloted with the participation and support of Kenya Dairy
Board, Tetra Pak, New K.C.C., Orion Marketing Solutions and the Kenya Private Schools Association
among others. The milk was financed by parents in both private and public schools at subsidized rates.
In poor areas, the milk was sponsored for free by various institutions. In the same year, a special brand
for the program, known as “Pacoh” was developed, tested and adopted.
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In late 2008, the pilot study was successfully concluded and evaluated. The pilot proved that the School
Milk Program could be successfully reintroduced in Kenya under a public-private partnership approach.
Key strategies and implementation approaches to ensure success of the school milk program;
Establishment of a National School Milk Trust Fund to mobilize resources and manage the
program at the National level
Establishment of County School Milk Trust Fund to mobilize resources and manage the program
at the County level
Tax waiver on milk and other inputs into the school milk program
Cost sharing of the costs of the program between governments, sponsors and parents
Introduction of a special levy by National and County Governments to support the program
Tax concessions by Government to lower costs of the program
Strong National and County Government Policy on school milk program
Over 700 schools, with a population of over 250,000 pupils, have been directly recruited into the
program. The Board has utilized this platform to promote the adoption of the concept by the County
Governments.
The National school milk conference was held on 9th&10thSeptember 2015 at Nyali international beach
hotel Mombasa. Participants comprised of representatives from Ministry of Health, Ministry of
Agriculture , livestock and fisheries , national treasury , Ministry of education , state department of
cooperatives , representatives from the county governments , Dairy industry stakeholders (Milk
Packaging Companies, Input Suppliers, Dairy Famers/Breeders, Dairy Consultants, Dairy Development
Partners, Dairy Financiers, Dairy insurers, Dairy Cooperatives, Food Fortification and resource persons
on health and nutrition and on policy and partnerships
Mombasa County has already adopted this concept and about 35,000 pupils in ECD and lower classes
are currently covered by the Mombasa County School Milk Program every school day. The Board has
initiated talks with several other counties including Meru, Murang’a, Bungoma, Kilifi, Busia, Nyandarua,
Nyeri, Kwale, Kisumu and Siaya among others and the response so far is very positive as most of the
Counties are in the planning stages to introduce some form of school feeding and school milk is likely to
be considered as part of the County School Feeding Program.
Due to the glaring results of malnutrition among school going children, Brookside took up the challenge
as its core business deals and came up with a program that focuses on availing milk to school-going
children. So far over 820 schools have enlisted in the program with over 100,000 children having access
to milk daily. The main drivers are school directors for the private schools and PTA committees for public
schools. Payment is by parents through the school while schools are free to choose on a mode that
works for them. Most of the schools are on milk everyday of the week. Brookside has e 4 types of school
milk presentations designed for
parade presentations with pupils
the school head or Principal during the school visit – this is one on one presentation
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During Parents meetings in schools and during meetings of Heads of Schools
2.3 Conclusions and Way forward
Conclusions and way forward drawn from the plenary session on day one include:
Promote value addition and innovation of convenient affordable packaging material attractive
to the youth and children
Develop a national milk consumption strategy
Strengthen milk consumption campaigns
Lobby for (VAT) tax exemption on milk
Work on school milk guidelines that will be entrenched in both public and private schools
&embark on school milk programs
Strengthen value chain grass root/apex associations
Establish a sustainable networking platform for the dairy sector ( AgriProFocus takes lead )
3.0 DAY TWO After a recap of day one’s activities by Sylvia Natukunda from AgriProFocus Uganda, Grace Musismami
the day’s moderator guided the participants to form groups for discussions on strategies for promoting
milk consumption strategies.
3.1 Group Discussions and Presentations
Dr. Sarah Mubiru, SNV and Sylvia Natukunda, AgriProFocus facilitated the group discussions with the following guiding questions
1. What are the key actions?
2. Who do we target?
3. What background information do we need?
4. How do we package the intervention?
5. Who are our champions- who will carry this forward?
6. Where will we get resources?
Group 1; Development of milk consumption strategy
Key Actions Appreciate the present strategy
Adoption by all stakeholders
Implementation of the strategy
Target Stakeholders (public, private, civil societies, consumers, producers, processors, enablers)
Background Information Secondary data of the sector, primary data, just concluded market study
Packaging intervention Principle of involvement must apply to all stakeholders and at all stages (ownership)
Emphasis on private public partnership
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Champions Representatives from processors, public private partnerships and coordinating body
Resources Processors, input suppliers, Government, parastatal, NGOs and producers
Group 2; Networking
Key Actions Identify and deal with cooperative societies/associations, processors, transporters, traders, consumers, institutions; researchers like NARLI,NARO and NAGRIC
Target cooperative societies/associations, processors, transporters , traders, consumers, institutions ;researchers like NARLI,NARO and NAGRIC
Background Information Assignment of roles and responsibilities and how to engage them
Packaging intervention Meetings, workshops, business to business visits, field visits, dialogue, social media ( internet, face book, you-tube, whatsapp ), network through DDA )
Champions Those who promote good quality milk such as DDA, AgriProFocus, SNV, EADD, Cooperative societies/individual farmers or loose associations, researchers (NAGRIC, NARO, NARIL)
Resources Government (DDA), EADD, SNV, AgriProFocus, Development partners
Group 3; Price Reduction Strategy
Key Actions First identify causes of high prices of milk e.g. Electricity, scarcity of raw material, taxes, costs due to post harvest handling and inadequate infrastructure. There are limited alternatives of packaging material and it is costly
Target farmers, traders, processors, traders, Government, dairy farmer cooperatives and transporters
Background Information
Packaging intervention Training farmers on skills of water harvesting and feed conservation to solve scarcity of milk hence stabilize milk prices
Reduce on post-harvest losses due to poor milk handling along the value chain e.g. adulteration an spillages
Improving on genetics of breed available to get high milk yield
Recruit enough extension trainers in farming regions to train the farmers on how to harvest milk
Government to put up demo farms for dairy farmers to learn skills
Remove VAT on some products like milk and un flavored yoghurt
Distribution of coolers in smaller sizes in areas with low milk production but have potential / willingness to increase
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Champions DDA, processors,, farmers media, extension workers
Resources
Group4; Sensitization Campaign
Key Actions Do campaigns through media (T.V, radio and print), Schools (lessons on milk, milk promotion books and pens), hospitals (posters, one on one or group sensitization), markets ( rural +urban), churches/religious leaders
Target Parents with children 1-3 years of age, rural areas, teachers (kindergarten, primary , secondary), leaders (political, religious, cooperatives and traditional)
Background Information Dairy statistics , nutritional standards for each age group
Packaging intervention Word of mouth /testimonies, drama, road shows, school visits, songs, skits, conventional media (print , electronic, radio, SMS, T.V)
Champions Celebrities, leaders in all categories, all stakeholders and media
Resources Government, Development partners and private sector
Additional Remarks Regarding the Group Work
Group 1 (Milk consumption strategy); DDA has the mandate for most of the suggestions that were
made so they will take the lead, they will work with Techno Serve and engage the rest of the
stakeholders to refine the milk consumption strategy
Group 2 (Networking); DDA while consulting the rest of the stakeholders in the dairy value chain
Group 3 (Price Reduction); Uganda Dairy Processors Association (UDPA) will take the lead while the
stakeholders feed them with all the necessary and relevant information. DDA will track the process.
Group 4 (sensitization campaign); DDA and Sameer take the lead. DDA uses the June Dairy Month and
the rest of the stakeholders engage in one way or another. DDA, Dr. Varma and Dr. Walimbwa hold
farmer field days and they invite stakeholders for preparatory meetings and are allowed to exhibit at a
fee.
UDPA can also support the sensitization campaigns and networking group.
3.2 Pitching Sessions
Sylvia Natukunda, AgriProFocus, Sara Mubiru, SNV and Dr. Walimbwa, Sameer made brief presentations of the various interventions, innovations, milk promotion campaign and projects in dairy that the respective organizations are engaged in..
Brookside Dairy Limited- Dr. Robert Walimbwa
Brookside Dairy Limited procures, processes, produces and markets milk as well as its products. The
company offers fresh pasteurized milk, cream, butter, yogurt, ghee, and long life milk products in Indian
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Ocean Islands, East Africa, Rwanda, Burundi, Egypt, and the Middle East. It provides products through
distribution depots, agents, and sub agents to outlets in East Africa. The company was founded in 1993
and is based in Ruiru, Kenya. It has operations in Kenya, Tanzania, and Uganda. Brookside Dairy Limited
has taken over Sameer in Uganda. As a move to encourage milk consumption among people that are
cautious of fat, Brookside produces low fat milk. It also does a lot of promotional activities for example
funding games indifferent countries in East Africa annually. Children are encouraged to take milk at such
events. Plans for Brookside to implement school milk programs in Uganda alongside with DDA are in
advanced stages. It also organizes farmer field days where farmers, input suppliers and other
stakeholders are invited to network and establish business linkages
AgriProFocus –Sylvia Natukunda
AgriProFocus is a network based organization with over 3800 registered members, over 235
organizations and linked to 12 other country networks in Africa and Netherlands.
Core areas include business brokering through provision of financial market place for farmers, learning,
debate and advocacy as well as an online platform. It was discovered that there was a gap in the dairy
fodder management. AgriProFocus therefore along with its other members organized dairy learning labs
that attracted practitioners, professionals and farmers. Training in fodder management, cow health
management and breeding was provided. Two dairy labs have been conducted in Mbarara and Central
Uganda. The third one did not materialize due to lack of partners to participate in organizing it. The
theme for this year’s dairy stakeholder event was coined during last year’s event and consensus was
reached to carry out a milk consumption campaign. In a bid to do this, dairy processors took the
initiative to exhibit their products at subsidized prices at supermarkets like Mega, Tusky’s and Capital
Shoppers and use these platforms to sensitize people on benefits of milk. This campaign was done
during the season when children return to schools and the sales were reportedly high.
SNV- Sara Mubiru
SNV Netherlands Development Organization is an international not-for-profit development organization
with a global presence in 39 countries across Africa, Asia and Latin America. SNV’s mission is grounded
in the principle that all people, irrespective of race, class or gender, should have the freedom to pursue
their own sustainable development.
SNV fills a specialist support role: developing capacities in new expertise areas, facilitating creation of
and change in market systems and policies, promoting innovation and creating effective solutions. SNV
started working in Uganda in 1989 thus 2015 marks its 26th year in Uganda while SNV global celebrates
its 50th birthday. SNV’s advisors work from area offices in Kampala, Mbale, Fort Portal and Arua. SNV
works in three sectors – Agriculture, Renewable Energy, Water, and Sanitation& Hygiene where three
mutually reinforcing roles are played: providing advice, knowledge networking and evidence-based
advocacy. In agriculture emphasis has been placed on value chain development and implementation of
activities in horticulture as well as dairy. A lot has been achieved using the school gardens approach and
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SNV is working with the World Food Program to improve quality of grain and encouraging farmers to
bulk through ware house receipt systems so that they can benefit from better prices.
3.2 Action plan for Follow up
After a brief discussion the participants suggested the following as themes for the dairy stakeholders’
event 2016
drink eat dairy daily
Productivity enhancement
Developing strong children through dairy nutrition
Drink milk for nutrition
Drink milk for long life
Suggestions for dates include:
Coincide it with UMA show that takes place at the show grounds in August because it is a dry
season and the venue is free
During the June dairy month
End of October; September is harvesting season so farmers cannot come and it is also a back to
school season
Coincide it with World food day
End of October: September is harvesting season, farmers are busy. At the end of October,
farmers have enough resources to participate in the event
Other recommendations include:
Make the event regional so that rural farmers have opportunity to witness
Chris Muhango suggested an innovative way to recruit champions for milk consumption (go to
your MTN line, send SMS; type "MILK” leave SPACE TYPE 0772185653, then send to 8008 and
you will have applied to become a milk promotion champion .
3.2 Closing Remarks
Ms. Lucy Asiimwe Twinamasiko, Country Coordinator AgriProFocus Uganda thanked the organizers,
sponsors, exhibitor’s presenters and participants for making the event possible and a success. As part of
her closing remarks she emphasized:
Campaigning for consumption of alternative milk products such as yoghurt and cheese for
customers that are not necessarily interested in milk
Stepping up positive campaigns so as to increase milk consumption
Networking of all stakeholders in the dairy sector so as to leverage on resources,
She then declared the event officially closed.
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Below is a pictorial of the group work and a group photo of the participants
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APPENDICES
Appendix I: Agenda
DAY 1: 16TH SEPTEMBER 2015
TIME TOPIC/SESSION PRESENTER/SPEAKER FACILITATOR
8:00am- 6:00pm Exhibition
Opening
8:00am-8:30am Registration – (Videos in the background) AgriProFocus Network
Stanley Musiime
8:30– 8:40am
Welcome Remarks Chairman organising committee
840:15- 9:10am Key note speech “ status update on milk consumption” Dr. Florence Kasirye
9:10-9:30am Official Opening of the Dairy Day Event
Executive Director DDA
9:30- 10:00am Tour of the exhibition space Organizing Committee
10:00-10:30am TEA BREAK
Participants buy their milk products & snacks at exhibition
Importance of Milk and milk products:
10:30am-11:00am
a) Consumer survey results (market study)
Anthony Nyungu TechnoServe/EADD
Stanley Musiime
11:00am-11:20am b) The role of milk in the health of people
(children, adults, special needs people) Peter Milton Rukundo-Ministry of Health
11:20- 11:30am Poem Milk Consumption Albert Mukundane
Successful cases on promotion of milk consumption
11:30am-11:50am Case 1:School milk program Dairy Development Authority
11:50am-12:10noon Case 2: Kenya Case Study School milk program
Joseph Awino Omboga Brookside
12:10-12:40noon Panel Discussion(cover morning and afternoon sessions)
William Matovu Chair Panel Discussion
12:40-1:20pm Conclusions and way forward
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DAY 2: 17TH SEPTEMBER 2015 TIME TOPIC/SESSION PRESENTER/SPEAKER FACILITATOR
8:00am- 6:00pm Exhibition MC
Advocacy
9:00- 9:30am Registration – (Videos in the background) If any
Grac e Musimami
9:30 – 9:45am
Recap of Day 1 (20min)
Sylvia Natukunda –
AgriProFocus
9:05am-9:15am Open discussion (20min) Session Facilitator
Sharing Strategies for milk consumption
9:15am-10:15
Strategies for promoting milk consumption (clear role delegation) – Group work
Dr. Sarah Mubiru- SNV Sylvia Natukunda - AgriProFocus
Grace Musimami
10:15-11:15am TEA BREAK- Product Sampling & Exposure to innovations at exhibition area
Participants buy their milk products & snacks at exhibition
11:15-12:15am Group presentation & discussion
Dr. Sarah Mubiru- SNV
Pitching session –
12:15- 1:15pm Interventions/Innovations/milk promotion campaign/projects in dairy done by members on the organising committee (Pitch session and Q&A)
SNV Sameer
Grace Musimami
1:15- 1:35pm Synthesis of all key issues from the technical
content
Session facilitator
1:35pm-1:45pm Action plan for Follow up - Dairy Stakeholder Event Theme-2016 - Dairy Stakeholder Event dates-2016
1:45pm-2:00pm Closing Remarks
Country Coordinator AgriProFocus Uganda
12:50 – 2:00pm LUNCH BREAK N/A
4:00-6:00pm Business networking (Award of certificates and visiting of exhibitions) Sponsor
1:20pm-2:20pm Lunch break N/A
2:20pm-6:00pm Networking at Exhibition Area MC
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