Total impressions for March / April / May: + 15,480,867Total consumer impressions year to date: + 46,200,395

Spring 2016 Brand Editorial CoverageBike 16 Coverage- Bike Mag.com, March (45,273) - Hellion Pads- Mens Journal, March Issue (763,033) - Seeker Pack- BikeRadar.com, April (2,500,000) - Drafter 12L Pack- BikeRadar.com, April (2,500,000) - Hellion Pads- Decline, April Issue (40,000) - Richmond Flannel- Oxygen, April Issue (174,197) - Faye Jersey- Mt. Baker Experience, Spring Issue (40,000) - Seeker Pack- Decline, May Issue (40,000) - Thrillum Jersey, 8 Track Short- GearGals.com, May (unavailable) - Ws Sentinel Glove- Gear Patrol, May (1,091,962) - Session 12L Pack- MTBR.com, May (381,459) - Slayer Knee Pads- Singletracks.com, May (504,259) - Oakridge Flannel

Surf 16 Coverage- Surfline, Spring (1,967,106) - Stacked, Wheelhouse boardshorts- GrindTV.com, May (2,301,325 - Storm S/S Surf Shirt

Wind & Kite 16 Coverage- RealWatersports.com, February (unavailable) - C1 Harness

Packs & Bags 16/17 Coverage- Alaska Air Magazine, March Issue (79,820) - Photo Bags- Freeskier.com, March (70,000) - Party Cooler- HipMunk.com, March (200,000) - OverUnder 49L- SKI Magazine, Spring Issue (365,546) - Sojourn 30L Pack- Motor Trends.com, May (1,822,748) - EQ Duffle Bag

Winter 16/17 Coverage- SKI Magazine, January Issue (365,546) - Rambler Glove- Mountain Weekly News, March (49,000) - Team Baron Mitt- TheField.com, March (32,655) - Mercer Jacket, Prospect Bib- Transworld Business, March (141,938) - A. Eichner Interview- SnowboardPlus, March (unavailable) - Smyth Jacket- Oregon Outdoor, Spring Issue (5,000) - Chuck, Ron-yay Hats

Press Contact: Kate Gaeir kate@kategaeir.com | 206.334.0863

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HEAD OF THE HOUSE

CARSON STORCH

2016s BIKES OF THE YEAR

GETTING TO KNOW

MAY 2016 $8.99-USA $9.99-CAN6

A slick and handsome top, the Thrillium S/S has everything youd expect from a high-end jersey, but also comes with a nifty interior lens wipe. It is offered in black/blue as well as white/tan color combos, which makes it match quite well with the 8 Track short. These riding specifi c shorts are designed to shred, and have a patterned knee to work with pads as well as a trick little elastic loop to hold your bike park pass when you get tired of riding to the top. These shorts are heavy and thick, not ideal for hot summer riding but great if you want protection or cold weather days on the bike.

Price: Thrillium Jersey SS $50, 8 Track Short: $95;Contact: dakine.com

This good looking get up from One Industries adds some accents for extra style points. The Atom jersey comes complete with SPF 30 polyester fabric, a sleeve cut and goes well with the Ion shorts. The Ion features a comfortable 4-way stretch fabric and plenty of ventilation to keep you cool when youre out there roasting climbs for that K.O.M. Rounding out the kit are the Vapor gloves, which offer great breathability and tons of grip thanks to their vented structure and silicone palm.

Price: Ion shorts: $99.99, Atom jersey: $44.99, Vapor gloves: $32.99;Contact: oneindustries.com

132 MAY 2016 decline

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Dakine PR Coverage Overview Mar Apr May 16Dakine_Bike Mag_Hellion_March 16Dakine_Men's Journal_March 16MJ Cover MarchMJ March Dakine

Dakine_Bike Radar_Drafter_Apr 16Dakine_Bike Radar_Hellion_Apr 16Dakine_Decline_April 16Decline CoverDakine Decline

Dakine_Oxygen_April 16Dakine_Mt Baker Experience_Spring 16MountBakerExperience Spring2016 1MountBakerExperience Spring2016 38

Dakine_Decline_May 16Dakine_Gear Gals_May 16Dakine_Gear Patrol_ Bike Spread_May 16Dakine_MTBR_May 16Dakine_Singletracks_Oakridge_May 16Dakine_Surfline_Boardshorts_Spring 16Dakine_GrindTV_Storm_May 16Dakine_RealWatersports_Feb 16Dakine_Alaska Air_Mar 16Dakine_Freeskier.com_March 16Dakine_HipMunk_Mar 16Dakine_SKI_Spring 16Screen Shot 2016-05-27 at 3.52.59 PMScreen Shot 2016-05-27 at 3.54.04 PM

Dakine_MotorTrends Online_May 16Dakine_SKI_ Jan 16Ski Cover janScreen Shot 2016-05-27 at 3.49.32 PM

Dakine_Mtn Weekly News_Baron_Mar 16Dakine_TheField_Mar 16Dakine_TWBiz_Mar 16Dakine_TWSJapan_March 16Dakine_O2 Mag_Mar 16O2 CoverO2 ChuckO2 Ronyay