DAMDigitalAgeMarketing@SmallBusinessby

MarshallBaker

Copyright©2014by[MarshallBaker]ISBN-13:978-1481037181

AllRightsReserved.Nopartofthispublicationmaybereproducedinanyformorbyanymeans,includingscanning,photocopying,orotherwisewithoutpriorwrittenpermissionofthecopyrightholder.DisclaimerandTermsofUse:TheAuthorandPublisherhasstrivedtobeasaccurateandcompleteaspossibleinthecreationofthisbook,notwithstandingthefactthathedoesnotwarrantorrepresentatanytimethatthecontentswithinareaccurateduetotherapidlychangingnatureoftheInternet.Whileallattemptshavebeenmadetoverifyinformationprovidedinthispublication,theAuthorandPublisherassumesnoresponsibilityforerrors,omissions,orcontraryinterpretationofthesubjectmatterherein.Anyperceivedslightsofspecificpersons,peoples,ororganizationsareunintentional.Inpracticaladvicebooks,likeanythingelseinlife,therearenoguaranteesofincomemade.Readersarecautionedtoreplyontheirownjudgmentabouttheirindividualcircumstancestoactaccordingly.Thisbookisnotintendedforuseasasourceoflegal,business,accountingorfinancialadvice.Allreadersareadvisedtoseekservicesofcompetentprofessionalsinlegal,business,accounting,andfinancefield.

TableofContents

Introduction14KeystoOnlineMarketingSuccess8ItAllBeginsWithAPlan9Whatmakesupagoodwebsite?12

ExplodeYourReturnonInvestment15InterestingStatistics16ASimpleInternetMarketingPlan:17DominatetheInternet177ThingsFewLocalBusinessesDo19LatestNewsFeed/BlogUpdates20ListBuilding21FreeReports/Giveaways21Video22BasicSEO22Testimonials23MobileFriendlyWebsite23

DominateYourLocalMarket25LocalSearchOptimization27LocalListings27OrganicListings27PaidListings28ThePowerofSearchDomination28

HowtoGetaStampedeofTargetedLeadstoYourSite37SEO(SearchEngineOptimization)39GoogleMaps(LocalBusinessListings)39OrganicListings42PPC(Pay-Per-Click)44TheRightKeywordResearch45Geo-TargetingYourAds46TheImportanceoftheLandingPage47ContentNetworkPPCCampaign48ReportGeneration,Testing,Tracking49Links/backlinks50TrafficSourcesandVolume51WhatAreVisitorsToYourSiteDoing?51AdditionalTrafficStrategies57

WhatMakesAHighConvertingWebsite?6137EssentialComponentsofaHighConvertingWebsite62

WorkingSmarter,NotHarder70ThePowerofOutsourcing71OutsourcingCanTakeCareof:71

PuttingitAllTogether84TechniquestoIncreaseYourBusiness’sProfits85Conclusion88

Introduction

Itmaynotcomeasashocktoyouunlessyou’vebeenoutoftouchwiththebusinessworldforawhile,buttherehasbeenamajorshiftinhowtosuccessfullymarketyourlocalbusiness.

Thesedayssomanybusinessownersarescratchingtheirheadstryingtofigureoutwhytheirleads,customersorsaleshavedroppedoffandwhattheycandoaboutit.Well,thegoodnews:Thisiswhatthisbookwillanswerforyou.

Yousee,theshoppinghabitsofconsumerschangedinalignmentwitheconomicconditionsandtechnology.Whichmeans,tried,testedandprovenmarketingstrategiesofthepastnolongerwork.

Marketingtechniquesthatmanylocalbusinessesusedtodependontoreachtheirmarketinthepastarenowineffective.ThismeansYellowPageads,newspapersandothertypesofhardcopyadvertisingarebecomingredundant.Thisisbecausetheadsdonotgetthesameamountofexposuretheyoncereceived.Infact,doyouknowwhereyourcopyoftheYellowPagesisnow?

Thesedays,peoplearelookingmoreandmoretotheinternettofindinformationabouttheservicesandproductstheyuseeveryday.Additionally,they’researchingnotonlylocally,butthey’researchingnationallyandinternationallytoo.

Thisbringsupaninterestingquestion:Doyouknowyourcustomer-base,orareyoustrugglingtogrowyourmarketingsharebyusingoutdatednumbersandstatisticalinformationfromyearspast?

Ifyouwantyourbusinesstoreachnewcustomersinthecurrentmarketenvironment,thenyouneedtowakeup,becausewhileyouweresleepingyourcompetition’smarketpowerwentglobal!

Yourbusinessnameandyourproductorservicemustbewhereyourcustomerbaseissearchingforyourproductsorservices.

TheyaresearchingontheInternet.TheeasieritistofindyourbusinessontheInternet,themorerevenueyou’regoingtogeneratefromsales.Translation:Theresultsaregoingtoshowupasbigbucksonyourbottom-line!Itisthatsimple.

Whatmanybusinessownersdon’trealizeisthismeanssettingupyour

businesswithanonlineshop-frontthatisopen24/7toanyonewhowantstovisit.Icallthisyourwebsite.Yourwebsiteintoday’smarketplacehastobemorethanjustanonlinebrochure.

Thissmallthinking,stillintheboxapproachjustdoesn’tcutitanymore.YoumustthinkoftheInternetasapowerfulmarketingtoolthatcanreallyhelpyourbusinessgrow.Yes,grow,aslongasitfollowssomebasiconlinemarketingprinciples.Theseprinciplescanhelpyouconvertbrowserstoleadsorbuyers.

AsmoreandmorebusinessescatchontotheimmensepoweroftheInternettohelpthem,morebusinessesboosttheirbottom-lineprofits.Result:AnincreaseinbusinessesthrowingupwebsitesontheInternettotryandgetinontheaction.

Thedownsideofthisthoughismostfailmiserably,becausetheyputlittletonothoughtbehindtheirwebsite.However,theircompetitors(whouseavarietyofspecificonlinemarketingtechniques),standoutfromthecrowddoextremelywell.Nottomention,yoursitealsoneedstobesearchenginefriendly.Longgonearethedayswhenyoucouldsimplybuildawebsiteandaddinafewmeta-tags.Nomoreprestoyoursitehitsthefront-pageofthesearchengines.

Today,becauseoftheeverincreasingnumberofbusinesseswantingtogetfoundontheInternet,unlessyouapplyspecificSearchEngineMarketingStrategiestoyourwebsiteitprobablywon’tgetverymanyvisitorstoit;whichmeansyouwon’tgetmuchbusiness.

GettingbusinessfromtheInternetisaneverchangingmediumthatevenInternetMarketingexpertshavetoworkdamnhardtokeepuptospeed.

Wheredoesthisleavetheaveragebusinessowner?Itleavesthemscratchingtheirheadsaboutwhattheyneedtobespendingtheirmarketingbudgetontogetleads,customersorsalesfromtheInternet.

Businessownershavetheirhandsfullmanagingstaffandkeepingcustomershappy,coupledwiththeday-to-daybusinessoperation.Whenyouaddinthesuperfast-pacedworldofonlinemarketing,andtossinbusinessownerstryingtofigureoutwhattodo,thenyou’releftwithbusinessownerswhodon’tknowwheretobegin.

WhatexactlyisInternetMarketing?

Itisbrokendownintothedifferentwaysyourbusinessfindspeoplewhoaresearchingforproductsorservicesonline.Butthat’snotall;it’salsoaboutbrandawareness;socialproofinganddevelopingastrategythatwillhelpyourbusinessstandoutfromtheeverincreasingcrowdtryingtomarkettheir

businessonline.

Askyourselfthefollowingtwoquestions.Thenanswereach.Lookatthelistbelowandaskyourself:WhatdoIknowabouteachareaonthelist?DoIknowhoweachcanhelpmedominatetheInternet?!OrganicTraffic!PaidTraffic!SocialMediaTraffic!Backlinks!SocialProof!ReputationManagement!WebsiteConversionStrategies!Opt-inForms!SqueezePages!PurposeofaBlog!SEO!PPC!ContentOptimizationDon’tbealarmedifyouanswered—notmuch!Thisisexpected.

Thegoodnewsisbythetimeyouhavefinishedreadingthisbookyourunderstandingwillbemassivelydifferent.Infact,you’llknowexactlywhatyouneedtodotomarketyourbusinessontheInternet.You’llalsoknowhowtocashinonthebestadvertisingmediumthathaseverhitthemarketplace.

Tomakeitevenclearer,whatIloveaboutusingtheInternetisithastheabilitytodriveastampedeofqualifiedleadstoyourvirtualshop-front,orassomecallityour24/7,no-days-off,salesmachine.Thefactisthereturnoninvestment(ROI),possible,makeseverydollaryouspendonadvertisingvirtuallystaggering.

I,personally,haveseenareturnashighas47,000percentROIforemailmarketingcampaigns.Thisissimplyunheardofinmostofthetraditionalorprintbasedadvertisingmediumsweoncereliedon.

Thepointisclear,whetheryoumake$2foreverydollaryouspendonyourmarketingbudget,or$1,000foreverydollarspent,theopportunityforyourprofitstosoarandtheopportunityforyourbusinesstoboomisonlylimitedbyyourknowledgeandhowquicklyyouapplyit.

Allowmetogiveyouanexample.Let’stakeanaccountantthatgets$8,000amonthinrevenuefromsellingjust4SelfManagedSuperFundsamonthfromhiswebsite.That’s$2000aweekfrom1producthemarketsonhissite.Healsogetsthousandsofdollarsamonthinsalesfromnewclientswhosign-upforhisaccountingservices.

Dothemath.Weworkedoutheaveragesaround12,000%ROIonwhathespendstogetthisonebusinessoffandrunningusingonly1Internetmarketingstrategycalled,SEO(SearchEngineOptimization).

4KeystoOnlineMarketingSuccess!HowtodevelopanOnlineMarketingplansoyourbusinesscandominatetheinternetforyourlocalareaandbeperceivedasamarketleader.!Themosteffectivewaystodriveastampedeoffreeandpaidqualifiedtraffictoyoursiteeachandeverydayonauto-pilot!Theessentialelementstoturnyourwebsiteintoahigh-convertingleadgenerationorsalesmachine.!ThebestwaytogetanyorallofyourInternetMarketingdoneforyousoyoucanfocusongrowingyourbusinessanddoingwhatyoudobest.Inthenextchapterwe’regoingtofocusondevelopingyouronlinepresence.

ItAllBeginsWithAPlan

Thefirstplacetostartwhenlookingatgettingthebestreturnonyourinvestmentformarketingonlineisyourwebsite.

Longgonearethedayswhenyoucouldsimplyuploadawebsitethatlookslikeabrochureandaddsomebasicinformationandperhapsaddafewmeta-tags.Gonearethe“Presto”dayswhenyoursitewouldendupgettingfoundbythesearchengines.

Thesedaysyourwebsiteneedstoservemultiplepurposes,butthemainfocusshouldstillremaincongruentwithyouroriginalgoalsofpullingmoretraffictoyourwebsite.

Letmeexplain.Thepurposeofawebsitecanbedefinedas:!Promotional!Generateleads!Buildadatabase!Sellproductsonline!Provideinformation!Attractnewclients!Addvaluetoexistingclients(i.e.membersarea)

Doyouknowhowtoachievealloftheabove?Iftheansweris,no,tothisquestion,thanbyusingthisbookasatool,youcanthensetupyourwebsitetoachieveyourgoalsandpurposeforsettingupyoursite.

Theabovelistshouldbefollowedwhetheryouhaveanexistingwebsiteoryou’reconsideringanewwebsite;otherwiseyourwebsitewillneverachieveitstruepotentialanditwillcostyoutimeandmoneyintheprocess.

Here’sanothersuperimportanttip:

“WebsitesNeedtoChangeastheInternetEvolves”

Idon’tknowhowmanywebownersIhavecomeacrossthathaven’tlookedattheirsiteinyears.bringitmoreincompliance.Letaloneinvestedthetimeandenergytofreshenitupandalignmentwithcurrentsearchhabitsorsearchengine

Intoday’smarketyourwebsiteisusuallythefirstplaceaprospectlookstofindyourproductsandservices.Onaverageyoucanexpectyourwebsitetogenerate50%ormoreofyourbusinesseitherdirectlyorindirectly.

Ihavemanybusinessownerstellingme,“Lately,18-monthsago”they“got90%oftheirbusinessfromwalk-insorreferrals”andnowtheyare“getting90%oftheirbusinessfromtheInternet.”

Therealityistheinternetisconstantlychangingandevolving.Ifyourwebsitefailstokeepupwiththetimesitwillquicklyfallbehindthosethatareadaptingtochange.Theinternetisagoldmineofopportunity,butfirstyoumustknowhowtomineit.Thewebsitesthatadaptandchangewillprosper,andthosethatdon’twillfail.

Everythingyoudoaffectsyourinternetpresenceandinternetsalesofyourproductorservice.Fromhowyourwebsitelookstowhatcontentyouuse,rightdowntohoweasyitistoupdateyourchosenkeywords.Allpartsmakeupthewhole,resultinginyourwebsitebeing,becomingandstayingoneofyourmostpowerfulmarketingtools.

Thesedaysyourwebsitecanbecomeyour#1sourceofnewbusiness,aswellas,beingahighlycosteffectivewayofgettingpastcustomerstoreturn,buymoreandreferfriends.

Whatmakesupagoodwebsite?Hereare11Tipstooptimizingyourwebsite:1.Beclearaboutwhatyouwantyourvisitorstodo2.Havestrongcallstoaction3.Featureyouruniquesellingproposition4.Makesurealltheimportantinformationis“abovethefold”ofyourwebsite5.Provideadditionalconversionpaths6.Shortencontactforms7.Getridofunnecessarytextorlinks8.Useasimplewebsitedesignandlayout9.Makeyourwordsandimagecount10.Conveytrustandauthority

11.KnowYourStatsToday,localbusinessownersareinahungrymarketplace.Theyneedmorework.Theyneedtoattractmoreclients.They

needtoadapttothechangingeconomy,ormorespecifically,theyneedtoknowhowtoreachthemarketasitischanging.Understandingthechangeinconsumerbuyinghabitsandunderstandingandstayingaheadoftrendsinconsumerspendingisessentialtobusinesssurvival.

Caseinpoint:Onelocalbusinesswasspending$1000permonthonYellowPageadvertisingthatcostmorethantherevenueitwasbringingin.Infact,thebusinessownerwassounimpressedwiththelackofresultsfromtheYellowPageads,hecancelledtheads.

Nowthebusinessownerisleftwithanannual$12,000budgetformarketing,butdoesn’tknowwheretospendtheallottedmoney.Heknowsheneedstofocusmoreontheinternet,butheisn’tsurewheretostart.Thisbusinessownerislikemanyotherentrepreneurs.

Theseentrepreneursrealizetheinternetisthefuture.Theyknowmorethan2.6Billionlocalsearchesareperformedonlineeverymonth.Theyknowthisnumbergrowsbymorethan50%eachyear.Infact,80%ofpeoplesearchonlinebeforetheymakeapurchase.

TheynowpreferthistypeofsearchoverYellowPagesornewspapers.Therefore,entrepreneursknowtheneedandurgencyofgettingonlinetopromotetheirbusinessesinaneffectiveway.Marketingonlineandbeinginternetmarketingsavvyisthisbook’sfocus.ExplodeYourReturnonInvestment

Usinginternetmarketingcaneasilyresultinanincreaseinsalesoftensofthousandsofdollars.Thisisamazingconsideringthesheernumberoflayoffs,crises,andmoreeconomichardshipspeoplearefacingintoday’seconomy.

Theiroldwaysofdoingthingsarebrokenandpeoplemustlearnsomethingnew.Manypeoplewhothoughttheyhadretiredarebacktoworkandworkinghardinbusinesses.Theyarethepeoplewhocanuseaninternetmarketingplantosavetheirbusinessandtheirlivelihood.

Byputtingonlinemarketingstrategiestowork,youarenotonlyimpactingyourownbusinessinapositiveway;youareimprovingyourlocaleconomy.Moremoneyisbeingspentlocally.Youdon’tneedtodownsizeordolayoffs.

Infact,yourbusinesswillgrow,despitetheeconomybecauseyouarereachingthosewhoarelookingtobuyfromabusinesslikeyours.Thisiswhateffectivemarketingisallabout!

Onlinemarketinghasthepotentialformassivereturnsonyourinvestment.Ifyouarenotreadyforyourbusinesstodoubleortriple—stopreadingnow!InterestingStatistics

Thefollowingstatisticsgiveyouaglimpseofhowpeopleusetheinternetintheirchoiceofbusinessestofrequent:!64%ofUSGrossdomesticproductcomesfromlocalbusinesses!4.2millionlocalsmallbusinessesareinthe$500to$20,000,000range!Over2.6billionlocalsearchesareperformedmonthlyandthisnumbergrowsmorethan50%eachyear!98%ofsearcherschooseabusinessthatisonpage1oftheresultstheyobtainfromtheirsearch!41%ofclicksgotothe#1rankedsiteinasearch!12%ofclicksgotothe#2rankedsiteinasearch!8.5%ofclicksgotothe#3rankedsiteinasearch

Thesestatisticsprovetheimportanceofprioritizinganonlinemarketingstrategytogettothetopofthesearchresultsforyourkeywords.Youcandominatetheinternet.ASimpleInternetMarketingPlan:DominatetheInternet

Tomakethechangestoyouronlinemarketingmethodsthereareavarietyofthingsyoushouldknow.!First,thepotentialtogrowyourbusinessusingonlinemarketingisphenomenal,nomatterwhatindustryyouarein.Youjustneedtocultivateit.

!Thereare5extremelyusefulinternetmarketingtechniquesnooneisdoing.Learnthemandputthemintopracticeandyouwillquicklyoutperformallyourcompetitors.

!Youneedtoachievelocalonlinedomination.Itisa4-stepprocess.Focusonittogettheresultsyouwant.

!Thereisasimpleonlinemarketingplanyoucanfollowtomakesureyougetallthetasksdonetogettothetopofthesearchresultsandgetmorenewclientstoyoursite.

!Beforeimplementingyournewmarketingplan,takethetimetothoroughlyanalyzewhatyouarealreadydoing.Thenyou’llknowwheretogofromhere.You’llhaveabaselinetomeasureagainst.

!Makeyourtasksmorereasonablebybreakingthemdown.Startwiththetasksthatareone-timejobs,astheyprovidethefoundationforyourmarketingplan.Thenyou’llhavethepleasureofcheckingthingsoffyourlist.

!Whentheone-timeonlinetasksarecompleted,youshouldbeginthetasksthatrepeat.Thesearelongtermcommitmentsrequiringmonthly,weekly,orevendailyattention.

!Youshouldconsiderseekingoutsubcontractorsforaportionof(or),the

entireonlinemarketingplan.Simplyforthesakeofexpediencyandskill.Therearemanywhocantakeonselectedtaskstofacilitatetheprocessforyou.

!Youwillconcludetheimplementationofyourmarketingplanwithanincreaseinyourbusinessincome.

7ThingsFewLocalBusinessesDoWhilesomepeopleareusingselectinternetmarketingtechniquestodrivetraffictotheirsite,othersaredoingnoneatall.Theyarehopingforthebest.Usingawidevarietyoftriedandtrueonlinemarketingmethodsisthebestwaytoseerealresultsinyoursales.

Agreatplacetostartisbyoptingtoimplementthe7thingspracticallynooneisdoing.Thesethingsproduceseriousresultsandshouldbeusedbyeverybusinesswithaninternetpresence.Theyinclude:

1.LatestNewsFeeds/BlogUpdates1.ListBuilding1.FreeReports/Giveaways1.Video/YouTube1.BasicSEO1.Testimonials1.MobileFriendlyWebsiteLet’sgoovereachoneonthelistbelow.LatestNewsFeed/BlogUpdates

Bloggingcreatesasteadyonlinepresencethatincreasesyourchancesofbeingatthetopofsearchengineresultsforyourkeywords.Usingablogyoucangetcontentcontainingallyourlong-tailedkeywordsontheweb.

Inaddition,itallowsyoutobuildafollowingofcustomerswhoareinterestedinwhatyoushare.customersandpotential

Italsocreatessocialinteractionandprovidesvaluablefeedback.Thisparticularaudienceisripeforbeingmarketedtowhenyourbusinessisinaslump.

ListBuilding

Listbuildingusingautorespondersequences,isatoolwhichallowsyoutobuildanemaillisteasily.Itallowsyoutofollowupwiththoseonit.Theyareasetofstandardizedemailsthataresetuponce.Thenthenecessarycontactisrepeatedeverytimeanewindividualoptsintoyouremaillist.Emailsaretakencareofandgooutautomatically.

Autorespondersareanindispensabletoolwhichsavestimeforyou.Theyactuallydosomeoftheleadnurturingthatisabsolutelyessentialindemand

marketing.Theycanbepre-written.Thisallowseachnewpersonaddedtoyourdatabasetoreceiveongoinginformationforaslongasyoulike.

FreeReports/GiveawaysOfferingfreereportsorgiveawaystothosewhoareinterestedisanotheroftheunderusedtoolsintheonlinemarketer’stoolbox.Everyonelovesgettingsomethingfornothing.

IfyouofferfreereportsorafreeEBook(orevenanonlinebrochureonanareaofinterestinaspecificfield),you’lleasilymovevisitorstoyoursitetogiveyoutheiremailorothercontactinformation.

Interestedindividualswillgiveyoutheiremailinformationinexchangeforareportthatactuallyprovidesusefulinformation.FigureoutwhatyourpotentialcustomersmayfindusefulorinterestingandthengiveittothemforFREE.

VideoVideoisthevideoversionofblogsandarticles.Youcanreachnumerouscustomersandpotentialcustomerswiththisnewhotonlinemarketingtool.YoucancreateasimplevideofromtextorPowerPointslidesandaddmusic,orrecordavideoofactualproductsandservicesinuse.Besuretoplacevideobothonyoursiteandoffsiteformaximumeffectiveness.BasicSEOSEOisanothertoolthatgoesunusedbythoselookingtopromotetheirbusinessonline.Itissimplymakingsureyourwebsiteisasappealingaspossibletothespidersthatcrawltheinternetcollectinginformationforsearchengines.Thisincludesstrategicuseofkeywords,backlinksandmore.

Manybusinessespayalotofmoneytohavesomeonecreateafancylookingwebsiteforthem,butitissimplynotsearchengineoptimized,soitwillnevergetrankedinthesearchengineresults.

Withoutthestrategicuseofkeywords,asignificantnumberoflinkstotheirsitewillbelost.Also,theremovalofsluggishthingslikeFlashcanmakethedifferencebetweenawebsiteachievingatopranking.

Testimonials

Testimonialsareagreatwaytobuildsocialproofrightonyourwebsite.Thesedays’reviewscanhavethepowertomakeorbreakabusiness.Itstandstoreasonthemorepositivetestimonialsyouhaveonyoursite,themoreinstantcredibilityyourbusinesswarrants.

Ihavealsofoundvideotestimonialscarryfarmoreweightthantheirtextbasedcousins.Infact,ifyouhaveaniPhoneorSmartphoneyoucandoavideotestimonialatpointofsaleorcompletionofaservice.Ihaveusedthis

withgreatsuccessandithelpsmassivelywithconvertingnewclients.

MobileFriendlyWebsite

Mobilebrowsingandsearchesarenowhappeningmorethandesktop.Youreallyareshootingyourselfinthefootifyourwebsiteisnotmobilefriendly.I’llactuallygooverthisinmoredetaillateroninthebook,butfornowknowthatashrunkversionofyourwebsitemakesitdifficultformobilebrowserstoviewornavigate.Itultimatelywillcostyouinlostbusiness.

Byputtinginplacethesevenmarketingplansabove(thatfewareusing),you’lleasilyandprofitablysetyourwebsiteapartfrommostofyourcompetitors.Yoursearchengineresultswillbegintoquicklyclimb.Youwillfindmoreandmorecustomersare“stumblingacross”yourwebsite.DominateYourLocalMarket

ThebigpayoffforyourbusinesswillcomewhenyouaredominatingtheInternetinyourlocalarea.Thisiswhentheboomwillreallysoundandyourwebsitetakesoff.

Localdominationmeansyouarethe#1authorityontheInternetforyourlocalmarket.Yougetthatdistinctionbytakingyourbusinessfromhardtofindonlinetoliterallybeingeverywhereonline.

You’llbeinthetop10ofthelocalsearch,naturalsearchandpay-per-clickcampaigns.Yourcontentwillshowintopresultsandyou’llhavemoreconsumerreviewsthananyotherlocalbusinessinyourmarket.

Onceyourbusinessisconsistentlythemostpopularonefoundinanytypeofonlinesearch,andonceyou’reabsolutelyeverywhereyourlocalclientslook,potentialnewclientswillquicklyrecognizeyouasanauthorityinyourfield.

Theywillwanttodobusinesswithyou,becausetheywillrecognizeyouasthebest.Andwhodoesn’twanttodobusinesswiththebest?

Onlinelocaldominationissimplybeingthemostreadilyfoundbusinessofitstypeinagivenlocalarea.Ifyourbusinessisconsistentlyatthetopofthelocalsearchresults,normalsearchresultsandgeo-targetedgenericresults,youhaveachievedonlinelocaldomination.Ifyourbusinessisatthetopofnormalsearchresultsnotincludinganindicatorofarea,itisevenbetter.

Frontpageresultsarewhatyouneedandultimatelywhatmattermost,because98%ofpeoplesearchingchoosefromthosepage1results(nomatterwhatsearchenginetheyuse).Infact,youwanttobeinthetop3resultsforyourkeywordstogetpotentialclientstoyoursite.Ifyouarenotinthoseresults,youarelosingoutonalotofbusiness.

Professionalonlinemarketersgetmostbusinessestorankonthefront-pageof

Googleforlocalkeywordstypicallywithinashortperiod.Theydothis,becausemostlocalkeywordshaveverylittlecompetitionandareripewhensomeonecomesaroundwhoisknowledgeable.LocalSearchOptimization

ThekeyareastofocusonthatwillhelppositionyourbusinessasoneofthemainplayersinyourIndustryincludedominating:1.LocalListings(GooglePlaces/GooglePlus)1.OrganicListings(SEO)1.PaidListings(PPC)Let’stakeadetailedlookateachone.LocalListings

ThefastestandeasiestwaytogetnoticedandgetFREEexposureisthroughthemillionsofbasicsearchesforlocalonlinebusinesses.Reportedly97%ofbuyerssearchforlocalbusinesses.Ifyou’renotvisiblewhenthosesearchesarecarriedout;you’remissingout.CheckoutGooglePlacesforBusiness.It’safreelocalplatformfromGoogle.

OrganicListingsOrganicisjustasitimplies,anaturaloccurrencewherebypagesappearbythedozens.Becausethesearchesperformedbytraffickershadabearingoncertainsearchterms,versussomeoneplacinganadandhavingthewordspopupasanadvertisement.

PaidListings

Ofcourse,paidlistingsareadvertisementsyou’vepaidtorun,forinstanceonGoogle,orthemanysearchengineswithanysignificantmarketsharewhichacceptspaidlistings;whichareultimatelylinkedtoaseriesofkeywords.

ThePowerofSearchDomination

Theoverwhelminglymostpopularportaltomostwebsitesisthesearchengine.Itisestimated90%ofallwebtrafficcomesfromsearchengines.Ifyoudon’thonorthem,youarepotentiallymissingoutonamassivestreamoftraffic.

Ikeepusingsearchenginesplural,butcurrentlyGooglehassuchanoverwhelminglymarketshareitisallwereallycareabout.Whenwementionsearchengines,wearealmostcertainlytalkingaboutthebigG.

Whenyou’relookingtobecomeadominatingforceintheonlinearenaforyourproducts,servicesorbrand,youcan’ttakethepowersofsearchenginesforgranted.Ifyouareranking#1inGoogleforyourchoiceofkeywords,thatmightbeallyouneedtodrivetraffictoyouroffer.Manypeoplemakeagoodlivingjustbyusingsearchenginesastheirtrafficstreams.

HowDoIHonortheSearchEngines?ThebesttimetostartworryingaboutthesearchenginesisBEFOREyouevenbuildyourwebsite.Ifyoubuildyoursitewiththesearchenginesinmindyouwillbeofftoagreatstart.Somefactorstoconsiderinclude:

Platform

Wementionedthisinthefirstcommandment.Youwanttopicktherightplatformtobuildyoursite.Searchenginefriendlinessisoneofthevariableswhenchoosing.So,let’sjustcuttothechaseandsaybuildyoursitewithWordPress.Googlelikesit.It’sthatsimple.

Keywords

Keywordsareessentiallythetermspeopletypeintothesearchenginetofindyouroffer.Youmustaskyourself,whatarethemostlikelytermsbuyersarewillingtopayfor,andwhatkeywordsthey’duseinanonlinesearch.Makealistofallthewordsorgroupsofwordsyoucan.Thinkofeverywaysomeonewouldattempttofindyourproductorservice.

HowWillPeopleSearchforYou?Whattypesofphrasingwillpotentialcustomersusewhensearchingforyou?Willtheylookforaperson,position,afirmorasolution?Willtheyusegeographicmodifierslikecity,stateorregion?Willtheirlevelofmotivationcomethroughintheirsearchbyusingspecificwords?

SpecificPerson!“Electrician”or“electricalcontractor”Geographicmodifiers:“ElectricianDallas”,“electricianDallasTX”!Motivationlevels:“EmergencyelectricianDallas”,“24hourelectrician”

Asacriticalpartofyourkeywordresearch,youshouldemployakeywordresearchtool.Whilethereareavarietyofsuchtoolsonthemarket,GoogleAdWordsisafreeonewhichhelpsgreatly,asitgenerateskeywordideasforyou,aswellassynonyms?

Crossreferenceyourkeywordswithgeographicmodifiers.Thiswilloftenhelpyoubeaseffectiveaspossiblegettingrankedaccordingtostrongkeywords.Themoreprecisethekeyword,thebetterconversionrateitwillhaveforsales.

TheGooglekeywordstoolwillhelpyoubuildagreatlistofrelevantkeywordspeopleareusingeverysingledaytofindproducts,orserviceslikeyours.Here’salinktothetool,orcutandpastetheURLprovidedintoyourbrowser.

TheGoogleKeywordPlannerorusethisURL:https://adwords.google.com//

KeywordPlanner

Onceyouarethere,youcanpluginacoupleofyourkeywordtermsandGooglewillgiveyouawholelistofrelatedkeywordterms.Theywillalsogiveyouanestimationofhowmanysearchestheyreceive.

Youcanthendownloadaconvenientspreadsheetofallofthekeywords.You’llalsoseeifthekeywordsearchyouperformedshowedthekeywordresultsinlow,mediumorhighsearches.

Besuretokeeparunningtabofallthekeywordsyoudiscover.Thiswillgiveyouinformationtoworkwithforyouronlinecontent.Itwillalsokeepyoufromhavingtorepeatthekeywordsearch.

Keywordswillbeusedineveryaspectofyouronlinemarketing.Thereforetheresearchyoudointhebeginningaboutyouridealclientandhowtheysearchwillcarryoverinallyouronlinecontent.Youwillusethosekeywordsfor:

!Articles!Blogs!SearchEngineOptimization!Pressreleases!Ads!Socialmedia!Videosandaudios!Tags

Evensimplyaddingoneormoretrafficmethodspermonthtoyourexistingtrafficgeneratingstrategieswillearnsignificantresults.Targetacouplemorekeywordsfromyourkeywordlisteachmonth.

URL:Whenstartinganewwebsite,oneofthefirstandmostimportantdecisionsyouhavetomakeischoosingadomainname.Thatchoicewillimpactthewebsite’ssuccessinnearlyeveryarea,includedsearchengineoptimization(SEO)andsocialmediamarketing(SMM).Let’sexaminehowadomainnameimpactsSEOandSMMandthenanalyzethefactorsthatmakeagooddomainname.

ShouldIChooseAKeywordDomain?

ForyearsSEOsandsearchmarketershaveoftenpurchaseddomainsthatcontainedtheirtargetedkeywordsinordertoincreaseCTRsandtohelpgainhigherrankingsonGoogle,Yahooandothersearchengines.Let’sexaminethisstrategytodetermineifitisstilleffective.

ManySEOstrategistswouldpurchaseexactmatchdomains(EMDs),which

aredomainsthatexactlymatchthekeywordphrasetheyaretargeting.Forexample,iftheywanttorankfor“buyredwidgets”thepersonmightpurchaseBuyRedWidgets.com.EMDsofferedthreeadvantages.

1.Thepresenceofthekeywordphraseinthedomainwasitselfarankingfactor.2.Thepresenceofthekeywordphraseinthedomainencouragedotherwebmasterstoinclude3.Thekeywordphraseintheanchortextwhenlinkingtothesite.However,inlightofrecentGoogleupdates(especiallythe“EMDupdate”),EMDsarenolongerashelpfulastheyoncewere.

PageTitle&PostTitles:Youwanttoensurethetitleofyourwebpageincludesyouridealkeywords!Thetitleisusuallyfoundinthebrowserattheverytop,abovetheaddressbareven.IfyouareonGoogle,itwillsayGoogleatthetopofthescreen(thisisthepagetitle).

ItisthefirstthingGoogleseeswhenitlooksatyoursite.Itisanimportantfactorinrankinginthesearchengines.IfyouuseWordPressyoucanuseapluginlikeAllinOneSEOPacktoeasilychangeyourpageandposttitles.

AlsoinWordpress,ifyousetyourPermalinksto/%postame%/inyoursettings,thenwhateveryounameyourposts,thisiswhatthewebURLwillbe.Forexample:www.yoursite.com/your-post-title.ThisisonewayyoucangetyourkeywordsintoyourwebURLifyouhaveagenericdomainname.

Backlinks:Oneofthebestwaystogetyoursitetorankhighinthesearchenginesistocreatebacklinkstoaimtrafficbacktoyoursite.Backlinksaresimplylinkselsewhereonthewebleadingtoyourwebsite.IfGooglefindslotsofthese,yoursitewillbemorepowerfulandpopularintheireyes.

Onemajorthingtoconsiderisanchortext.WhateverthelinkactuallysayswhichleadstoyoursiteistheAnchorText.Youwantyourkeywordstobethistext.Youdon’twantyourlinktosay“clickhere”itismuchbetterifitsays“yourkeyword.”

Youcanfindalotofbacklinkinfoonline.Acoupleofpopularplacesusedforbacklinksare:!BlogComments!ForumSignatures!WebDirectories!ArticleDirectories!SocialBookmarkingSites!WebsiteProfiles!OtherWebsites

Abacklinkguideisanentirelydifferentbook,butaGooglesearchonhowtogetbacklinks,shouldleadyouontherightpath.

Content:Tomethisisthemostimportantstepinmakingyoursitefriendlytothesearchengines.Googlelovesfreshcontent(moreonthisinafuturecommandment).

Ingeneral,freshcontentisvaluedhighlybythesearchengines.Google’smaingoalistoprovideitsuserswithrelevantcontent.Ifawebsitehasfreshcontent,thenitusuallymeansthecontentismorecurrent,thereforerelevant.

Moreoncontentlater,butconsistentlycreatingitisoneofthebestfactorswhenitcomestorankinghighonGoogle.

HowtoGetaStampedeofTargetedLeadstoYourSite

Firstandforemost,trafficisjustonepartoftheequationtogetyourbusinessboomingviaonlinemarketing.Theothertwoaspectsarehavingagoodconvertingwebsiteandhavingasolidbackendprocessonceyourbusinessreceivesanemail,phonecallorenquiryfromtheInternet.

Here’sthegreatnewsthough,evenifyourwebsiteisthebiggestloadofcowdungontheInternetandyouhavezeroconversionstrategiesonit,ifyouhave1,000,10,000or100,000peoplevisitingiteachandeverymonth,thenyoustillhaveapotentialgoldmineofbusiness.

Withastampedeoftrafficcomingtoyoursiteonadailyorweeklybasisit’seasytomakeafewchangesandPRESTOyourphonestartsringingandordersstartflyingin.

However,ifyouhavethebestconvertingwebsiteintheworldandnotrafficcomingtoit,thenyouaredeadinthewater.Mypointhereis:Don’tworrytoomuchaboutgettingyourwebsiterightinthebeginning.Youwilldefinitelyneedtochangeitonanongoingbasisanyway(whetheryouwanttoornot).Internetmarketingischangingsorapidlyyoursiteneedstochangewiththetimes,forifitdoesn’tyou’llfindyourselfinaworldoftroublerealfast.

Checkoutthestrategiesbelowtodiscoverthebestwaytogettraffictoyoursite.Whatexactlyarethebesttrafficgettingstrategies?1.SEO2.PPC3.GoogleMaps

Infact,todominateGoogle,thegoalisforyoursitetogetfoundonthe

frontpageofGoogleasmanytimesandtowardsthetopasmuchaspossible.YoucanusethissectionnowasyourMarketingRoadmapforonlinesuccess,asI’mgoingtobreakdownexactlywhatyouneedtodotogetthemostoutofthestrategiesabove.

Ifwegobacktothestatsmentionedearlierit’llshowyouwhatImean.!98%ofsearcherschooseabusinessonpage1oftheresultsgatheredfromtheirsearch!41%ofclicksgotothe#1rankedsiteinasearch!12%ofclicksgotothe#2rankedsiteinasearch!8.5%ofclicksgotothe#3rankedsiteinasearchLet’sbreakitdownandlookatwhatyoucandototapintothemajorityofpeoplelookingtodobusinessonanygivenday.SEO(SearchEngineOptimization)

SearchengineoptimizationorSEOisvitaltotheimplementationofyouronlinemarketingplan.Whilethisisapartofthe5one-timethingsyoumustdotogetyourplanstartedsuccessfully,itmustalsobemonitoredandupdated.Youdothistomakesureyoukeepyourlocalbusinessresultsandyournaturalsearchresultsrankingnearoratthetop.

GoogleMaps(LocalBusinessListings)Localbusinessresultswillimpactnotonlyonthetraffictoyourwebsite,butwillalsoimpactthephoneatyourplaceofbusiness.Onceyourbusinessissuccessfullylocatedatthetopoftheseresults,you’llfindyourphoneringingmoreoften.It’llringbecauseyourphonenumberislistedinthelocalbusinessresults.

Submityourbusinesstothethreemajorlocalbusinessresultssites.Monitorandupdatelistingsregularlytosecuretopspots.Makesureyourlistingsaresearchengineoptimized.Thetwositesyoumustbeonare:

!Google–themostimportantoneasitownsmorethan2/3ofonlinetraffic!MSN/Bing–Growinginimportance,butnotasprominentasGoogleandYahoo

Theselocalbusinessresultseachpickuponselectkeywordsandusedifferentlocationmodifierswhenrankinglistings.However,mostlistingsincludeaddress,phonenumber,directionstoaphysicaladdress,websiteandcustomerreviews.

Theoneswiththebestreviewscontainingtargetedkeywords,inadditiontolocationmodifiers,willfindtheirwaytothetopofthesearchresults.Tobelistedinthetop10searchresults,followthese7tips:1.Optimizeeveryaspectofyourlistingwithstrategickeywords.1.Getreviewsfromclients.

1.Obtainbacklinksfromlocalonlinedirectories.1.Strategicallychoosetheareasyouwantoptimized;evenestablishingdifferentaddressesandphonenumbersforotherareas.

1.Getlistedinabout4to5categoriesrelatedtoyourbusinessforyourbusinessresultslisting.1.Placecouponswiththelistingtoincreaseconversionrates.

1.UseYouTubevideosandphotographswithyourkeywordinthetitle.Afterlistinginthetoplocalbusinesslistings,seekoutotherdirectorylistingstousesuchasKudzu,CitySearch,cmac.ws,BestoftheWeb,local,andmore.

Trackchangesyoumake.Thisway,youcankeepthelistingasrelevantaspossible.Itwillalsohelpyoumonitorwhatworksandwhatdoesn’t.Bepatient,itsometimestakes3-4weekstoseeyourlistingappear.

OrganicListings

OrganiclistingsarealsoreferredtoasFREEornaturallistings,astheyaregeneratedbythesearchenginesthemselvesandarenotpaidfor.Theyaretypicallyplacedbelowlocalsearcheswiththemapandpaidsearches,manypeopleconsiderthemthemostvalidtypeofsearchresults.

Itispossibletogetavarietyoflistingsinthenaturalresults.Anythingwithrelevantcontentonit,especiallyifithasbeensearchengineoptimized,canbeincludedinnaturalsearchresults.Searchenginerankingscaninclude:

!Yourmainwebsite!Socialmediacontent!Articles!Pressreleases!Web2.0content!Landingpages!Videos!Socialbookmarks!Directorylistings!Blogposts

Keywordresearchisvitaltothesuccessfulrankingofyourwebsite,andmoreimportantinthenaturalresultsofsearchengines.Thereforethisstepisnottobeoverlooked.Therelevancyofyourcontentisveryimportanttoplacement.Otherrankingfactorswhichimpactwhereyourcontentshowsupinrankinginclude:

!Contentcongruency/consistency!Keywordsusedinpagelinks!Keywordsusedincontent

!Backlinks!Linkspointingbacktoyoursite/content!Googlepagerank

Infact,goodrelevantcontentandon-pageSEOcombinedwiththeproperkeywordusage,andenoughbacklinks,willbesuretomakeittothetopofmanycategorieswithinagivenperiodoftime.Getlinkstoyoursitefromlocaldirectories,articlemarketing/pressreleasesyndication,Web2.0,blogs,socialbookmarks,andvideomarketing.Themorequalitylinksyouhavetoyoursite,themoresuccessfulitwillbeinranking.

PPC(Pay-Per-Click)Pay-per-clickadvertisingisoneareawheremanypeoplearealreadyinvestinginonlinemarketing.Youmaybeoneofthosewhorecognizethevalueofsuchcampaignsinfindingpotentialclients.

OneofthemajoradvantagesinPPCcampaignsisyoucanbeupandrunningwithtrafficactuallycomingtoyoursiteinaslittleasoneday.

Othermajorbenefits,youcaneasilyandaccuratelymeasureresultsandyoucanachieveincredibleROI(return-on-investment)fromwell-structuredcampaigns.Thenyoucanmonitorandoptimizedforsuccess.

Pay-per-clickcampaignscanalsobequiteexpensive.However,theycanbegreatlydownsizedandoftencompletelyeliminatedbytheeffectiveuseofanonlinemarketingstrategy.YoucaneasilyspendalotlessonyourPPCcampaignthanyouhavepreviously(whenyourbusinessisconsistentlyatthetopofsearchengineresults).

However,PPCcampaignsarestillimportanttoolsthatcanremainasapartofagoodonlinemarketingstrategy,especiallyforextremelycompetitivekeywordsearches.

TheRightKeywordResearchKeywordresearchisthekey(excusethepun),thatmakesyourPPCcampaignsworklikeneverbefore.Ifyouhaveyourkeywordresearchdonecorrectly,youwillhavealistofkeywordsusedwhenpeoplesearchforsomethingyourbusinesscanprovide,includingveryspecificlong-tailedkeywords.

Thesekeywordswillnotonlybetheonesmostcommonlyused,butalsotheonesthathavethefewestPPCmatchesforthem.Thismeanswhensomeoneusesthosekeywordsyouradwillappearatthetop,notmixedinsomewherewithendlessothers.

Keywordresearchmakesallthedifferencebetweenhit-n-missPPCcampaigns.Keywordresearchmakesallthedifferencebetweenasetof

keywordsthatreallywork,andtheoneswithahighclick-throughrateofconversionstosales.HavingprofessionalmanagementofyourPPCcampaignscanmeanhavinghugesavingsandmuchgreaterresults.

Geo-TargetingYourAds

ThisisoneofthemostawesomefeaturesofrunningPPCcampaigns,asyouhavetheoptiontotargetPPCadstoonlythepeopleinyourareawhoaresearchingforagiventerm.

Usingageo-targetingsearchfromsomeoneinyourgeographicareaforagenerictermlike“electrician”wouldrevealyourad;whereassomeoneinanotherstateorareathatyoudon’tservewhosearchesfor“electrician”wouldnotseeyourad,(unlessyouwantedthemto).

UsingGoogleAdsandotherPPCservices,youcanchoosetohaveyouradsshownonlytopeoplelivingincertainzipcodes,citiesorregions.Bydoingsoyoucanbidonverygenerictermsthatpreviouslywouldnothavebeenagoodchoice.Thisispossiblebecausesearchenginesknowwheresearchersarelocated.Youcanchoosetotarget:

!Actuallocation!Narrowgeographysuchascity,state,metroarea!IPAddress

Inaddition,youcanchoosetodoPPCcampaignsonworkswithalocationqualifierattachedtothem.Manypeoplewillactuallychoosetoincludethelocationqualifierintheirsearch,suchas“Miamiplumber.”Byusingboththesearcher’sactuallocationandwherethesearcherislooking,youwillhavethegreatestsuccesspossibleinyourpay-per-clickcampaign.

Theadvantagestogeo-targetinggenerictermsforyourPPCadsare:!Cheaperclickrates!Fasttrafficresults!Moretargetedtraffic!Lowercompetition!HigherconversiontosalesTheImportanceoftheLandingPage

Alandingpageisthepageaprospectreacheswhentheyclickthroughyourad,alinkinyourarticle’sresourcebox,oralinkinapressrelease,video,oraudio.Thebest-designedlandingpageshaveawaythesevisitorscantradetheircontactinformationforaspecialreportorsomeothercontentthat’svaluabletothem.Thelandingpageisaveryimportantcomponentintheonlinemarketingstrategyforpay-per-clickcampaigns.Itshouldberelevanttotheadthatyou

haveplacedandshouldcontainkeywordsrelatedtothesearch.YoushouldhaveadifferentlandingpageforeachPPCadyouplace.IncludenavigationlinkstootherpartsofyoursiteforevenbetterresultsinGoogle.

ContentNetworkPPCCampaignContentnetworkPPCallowsyoutoselladvertisingspaceonyourownwebsiteandusespaceonotherwebsitesthatrelatetoyours.

What’smosteffectiveaboutadvertisingwiththecontentnetworkis,mostlythetimepeoplespendonlinearen’tusingsearchengines,butvisitingtheirfavoritesites.ContentPPCallowsyoutogetyouradinfrontofthemwhiletheyareonthesepopularsites.

Alargenumberofwebsitescollaborateinacontentnetworkandyougettheadvantageofthetrafficattractedtoeachofthem.YouradcanbemuchmorethanatextadliketraditionalPPC.Youcanoptforimagesandevenavideotocapturetheattentionofpotentialclients.ContentnetworkPPCiswideopenrightnowandisanexcellentoptiontoexploreinyourinternetmarketing

plan.ReportGeneration,Testing,Tracking

Reportgenerationmustbedoneregularlytostayontopoftheperformanceofyouronlinemarketingplan.Throughtestingandtrackingyoucaneffectivelyandclearlyseewhatisworkingandwhatisnot.Bydoingmoreofwhatisworkingandlessofwhatisn’tworking,you’llgrowfasteratlesscost.Thisisaveryimportantpartofyourbusinessandmustbedoneatleastquarterly(unlessyouarefunctioningatbeyondfullcapacity).Asyouareimplementing,orevenpriortoimplementingyournewmarketingstrategies,taketimetotestandtracksoyouhaveabaselinetocompareagainst.

Usethefollowingtypesofdatainyouranalysisofyourmarketing:!Rankings!Links/backlinks!Trafficsourcesandvolume!Visitordata!VisitoractionsandbehaviorRankings

Youwillneedtotrackthemainsiterankingsforthedifferentkeywords.Thiswilltellyouwhereeachkeywordranks.Youcangetanideaoftherankingpossibilitiesforthecontentyouputoutthereusingthatkeyword.Youcanuserankcheckertoolstoassistyouintrackingrankingsforkeywords.Checkthoseofyourcompetitorsalso.

Links/backlinks

Whentestingyourbacklinksforyoursite,youneedtofindoutwherelinksarecomingfrom.Thisissimultaneouslyatesttomakesurelinksareactuallyworking.TrackhowmanybacklinksyoursitehasandhowmanyarerecognizedbyGoogle.Dothesameforyourcompetitor’s,especiallythosewhoalreadyhaveagooddegreeofonlinedomination.Thiswillgiveyouideasofwhereyouneedtolinkfrom.Youcanaccesslinkandbacklinktrackingtoolstofacilitatetheprocess.

TrafficSourcesandVolumeTrafficsourcesandthevolumeoftrafficneedtobetrackedandoptimized.Thiswilltellyouwhereyourvisitor’sarecomingfromandthenumberofvisitorsyouaregettingfromeachsource.

Itisimportanttoknowiftheyaredirectvisitors,referredthroughnaturalsearchengineresults,referredfromothersitesorreferredthroughpaidsearchengineads.Thistypeoftrackingwillalsorevealthekeywordsthatareworkingtogetvisitorstoyoursite.Thereistraffictrackingtoolsavailableforthis.

WhatAreVisitorsToYourSiteDoing?Visitordatashouldalsobetested,trackedandoptimizedasaregularpartofyourmarketingprogram.Youwanttoknowwheretheyarelocated,whichwebbrowsertheyuse,thetypeofoperatingsystemtheyuse,connectionspeedandiftheyareabrand-newvisitororarepeatone.

Thiswillhelpyoucreatethebestvisitorexperiencepossibleforthosewhocometoyoursite.Thesametrackingtoolsthatprovidetrafficdatawillalsohelpyoutrackvisitordata.OneofthebestfreetoolsforthisandtomeasurevisitorbehaviorisGoogleanalytics.AllyouneedtouseitisafreeGoogleaccount

VisitorActionsandBehaviorYouwillalsoneedtotrackvisitoractionsandbehaviorinformation.Detailslikethepageofthesitethevisitorenteredonandexitedfromwilldivulgetherelevantinformationtheywerelookingfor.

Withsuchinformation,youwilllearnhowwellyourlandingpagesandothercontentareworkingforyou.Youcanalsofindouthowlongtheystayedonyoursite;whichwillhelpyoucomeupwithwaystokeepthemlonger.

Recordthelinksthatgetthemostclick-throughtraffic,soyouknowwhatinformationattractsvisitorsmost.Themostimportantfeatureoftrackingvisitorbehavioristofindoutthenumberofpeoplewhotookactionandwhattheyactuallydid.Thereareavarietyoftechnologieswhichallowyoutotracksuchinformation.

Byregularlytestingandtrackingyoursitebythecollectingimportantdata,youwillbeequippedtooptimizeitsoyou’regettingthebestresultspossible.Youwillknowwhatisworkingwellandwhatneedstobechanged.

Discernwhatthedataactuallymeans,soyoucanchangecontentormakesiteadjustmentsifnecessary.Thiswillhelpyouimproveyourbusinessbygettingtherightpeopletoyoursite(whowillthenconverttosales).

Here’sthelinkforGoogleAnalyticsfreedownload:www.google.com.au/analytics/

OtherWaystoDriveTraffictoYourSitePressReleases:NeverunderestimatethepowerofaPressRelease.Afewwellplacedkeywordsthroughoutawellcraftedpressreleasecanproduceavolumeofhightraffic.Someuseasales/marketing/pressreleaseasasingletooltoperformmultiplefunctions.AgoodwritercanspinthecontentaroundanentirePPCcampaign.

Articles:Asmentionedabove,youcanwriteanarticleaboutyourproductorservice(orhaveacreativewriterwriteoneforyou),thenuseagroupofarticlesforpressreleases/marketingandpromotions.Simplytaketheoriginalcontent,addsomefactsorstatsaboutyourbusiness,addkeywordstolinktoyoursite,andyouhaveit.

SocialMediaFacebook

ThereareasmanygoodreasonsforyourbusinesstoparticipateintheFacebookcommunityastherearepeopleontheweb.It’sagreatwaytoconnecttopeoplesearchingforwhatyousell.It’salsoaneasywayforyoutoconversedirectlywithyourcustomer-base.

Youhaveanopportunitytocreateacommunityaroundyourproductorservice.It’seasiertogenerateleadsfromsomeoneyouknoworwhoisinyourcircleorwhoknowssomeoneyouknow.Additionally,youcanuseyourFacebookpoststocreateandbuildyourSEORankings.

Twitter:

BythetimeTwittercamealongMySpacewasprettymuchspammedout.Twitterquicklybecamethehotnewthingeveryonewastalkingabout.ItsuddenlybecamecooltoTweet.RestassuredthosesmallTweetsyouperformwithinsecondsgrowbignesteggs.It’soneofthefastestwaystogrowyourbrandpresence.

You-Tube

SendpeopletoYouTubetowatchyourvideos.UseFacebookasyourgatewaytoconnectwithpeople,andthensendthemtoYouTube.BecauseoftheimportanceofFacebook,it’sparticularlyessentialtoincorporatecontentfromallsocialmedialikeYouTubetoextendyourreachacrosstheweb.

SlideShare

Ifyou’renotfamiliarwithSlideShare,it’squicklybecomingabusyslidehostingservice.YoucanuploadfilesprivatelyorpubliclyusingPowerPoint,PDF,etc.

Pinterest

Ifyou’reunfamiliarwithPinterest,thengettothewebsiteandcreateanaccount.Whyisthisimportanttoyou?Becauseitisnowthemosteffectivemeansofdrivingtraffic(andsales)toyourwebsiteandit’samorepowerfultoolforsocialnetworkingthanFacebookandTwitter.

LinkedIn

Linkedinistheworld’slargestprofessionalnetworkwithnearly200millionmembersattimeofwritingthisandrapidlygrowing.LinkedInconnectsyoutoyourtrustedcontactsandhelpsyouexchangeknowledge,ideas,andopportunitieswithabroadernetworkofprofessionals.

Linkedingivesyoutheabilitytocreateaprofessionalprofilethathelpsestablishyourcredibilityinthemarketplace.Italsoenablesyoutofindexpertsandideastohelpresolvebusinesschallengeswithaspecializedsearchfeaturethatletsyouexploretheirnetworkofprofessionalsbyname,title,companyandlocation.

AdditionalTrafficStrategies

Byusingawidevarietyoftrafficstrategies,youwillhavethebestchanceofbeingabletoattractthemaximumnumberofpotentialclientstoyourwebsite.Apartfromthetechniquesalreadymentioned,thereareotheronesthatwillhelpyoudrivetraffictoyoursite.

Someofthemarecompletelyfree,whileothersinvolveavaryingamountofinvestment(dependingonthequalityofequipmentyouwanttousetocreatethem).

ClassifiedAdsByplacingcarefullycreatedonlineclassifiedadsyoucaneasilydrivetraffictoyourwebsite.Manyofthesewebsitesarefreeofcharge,likecraighslist.org.Youcanchoosetoputanadinthesectionswhichbestfitstheservicesorproductsyourcompanyprovides.Youcanevenputlinksdirectlybacktoyourwebsiteinmanyoftheseads.

Thesheervolumeoftrafficonsuchsiteswillhelppeoplefindyouandyourwebsitemorereadily,astherearenumerouspeoplewhousesuchsitesastheirgo-toresourceformanythings.

Togetthemaximumamountofusefromyourclassifiedads,createlinkstoyouradusingsocialbookmarkingsitesandothersocialnetworkingsites.Thiswillcreateadditionalbacklinkstoyouradandhelpitgetrankedinthesearchengines.

Anycontentthatgetsrankedinthesearchenginesisexcellentforyouronlinemarketing.

Makesuretheadsyouplaceonclassifiedadsitesaresearchenginefriendly(likeallofyouronlinecontent).Usekeywordscorrectly,withoutstuffingthemintothead,thiswillmaximizeyoursearchengineresultranking.

Suchadsneedtobeplacedmonthlytostaycurrentinthesearchengines.Varythecontentthoughandaddseasonalspecials,ifappropriate.Someofthebestclassifiedadsinclude:!Craigslist.com!Backage.com!Topics.com/classifieds/city!Olx.com!Oodle.com!Kijiji.com!Usefreeads.comLocalOnlineDiscussionForums

Makesureyouareactiveinlocalonlinediscussionforums.Thiswillhelpyoureachevenmorepotentialnewclients.Manytimespeopleseekoutforumsinanattempttosolveaproblemtheyarefacing.Bybeingpresentandtakingpartindiscussions,youcanofferyourservicestosolveappropriateissues.

Inaddition,youwillbeconnectingwithpotentialcustomerswhospeakopenlyaboutwhattheycan’tfindorwhatisnotbeingoffered.Itisgreattodo,becauseyou’reresearchingtofine-tuneyourofferings.Thiswillensureyouareactuallymeetingtheneedsofthoseyouwanttobuyfromyou.

Youcanfindsuchlocalforumsbydoingasimpleonlinesearchonthem.Mostrequireyoutocreateafreeaccountandprofile.Yourprofileshouldincludeinformationonyourbusinessandincludealinktoyoursite.

Sometipsforoptimaluseoflocalonlinediscussionforumsasapartofyourmarketingstrategyinclude:!Startorcontributetoconversationsinarelevantway.!Paycloseattentiontotheforumrules.!Realizeblatantadvertisingisano,no.

!Useananchortextkeywordinyoursignature.!Use“howto”articlesasgoodpostingcontentfortheforums.Postweeklyormonthlyonlocalonlinediscussionforumstotakeadvantageofthebenefits,suchasmultiplebacklinksgeneratedfromeachpost.

WhatMakesAHighConvertingWebsite?

Veryfewpeopletalkaboutthis,buthere’stheequationIusetoensuresuccesswithanybusinesswishingtomarketonlineandgrowtheirbrandpresence.

Website+Traffic+Conversions=Success

Withthisinmindlet’slookatpart3oftheBusinessisBoomingequation;whichishowtoeffectivelyconvertvisitorsthatcometoyoursitetophonecalls,emailenquiries,opt-ins(ifyouarelistbuilding),ortodirectsales(ifyouhaveanecommercesite).

Firstyouwillneedtobeginbyanalyzingyourcurrentsite.Reviewthefollowing:!Thelookandfeelofthesite!Isthesiteoptimizedforvisitors?!Isthesiteoptimizedforsearchengines?!Doesthesiteworkformultiplebrowsers?37EssentialComponentsofaHighConvertingWebsite

Inmostcases,websitesarelackinginsomeoftheseareas.Inordertomakeyourwebsiteappealingtohumanvisitorsandsearchengines,andbeeffectiveinitspurposes,youwillneedtogothroughandmakesurethefollowingthingsareinplace.Iftheyarenot,youneedtoincludethemforthebestresultspossible.

Usethislistasachecklistagainstyourwebsite(oranysiteyoumaybeplanningtodevelop),eithernoworinthefuture.You’llbeguaranteedtomaximizeyoursitesconversionpotential.

!EaseofNavigation:oMakesurethesiteiseasytouseandstraightforward.

!MostImportantInfoabovethefold:oMakesurealltheimportantinformationisvisiblewhenavisitorfirstarrivesatthehomepage.Agoodnumberofpeoplewillnotscrolldowntofindtheimportantinformation.

!CorrectSizingofPictures!LeadVisitorsthroughtheSite:

oMakesureyouaretakingvisitorsexactlywhereyouwantthemtogoonyoursite.

!MultipleCallstoAction:oCallNow!oBuyNow!

!SubscriptionBox:oMakeiteasierforvisitorstosubscribetoyoursitebyhavingsubscriptionboxes.Anotherfantasticwaytopulltrafficistoinviteblogreaders(ifyouhaveone),toyourblogandRSSfeeds.You’llboostexposureandboosttraffic.

!VideoontheSiteoIt’snotenoughinthetwenty-firstcenturytohaveasite.Youmustthinkaboutincludingavideopresentationasakeyfeatureofyoursite.Youcanattempttoproducethevideohowever,manyprefertohireaprofessionaltoproduceavideofortheirsitetopromotetheirproductsorservices.

!PhoneNumberonTopRight:oDon’thideyourphonenumberatthebottomofthefrontpage,putitatthetopofeverypage.!MobileBrowsers:oBacktothe21stCenturynoteabove.Tocoinaphrase,TimeisMoney,andyoulosetrafficeverydayyoudonothaveawebsitewithmobilebrowsingcapabilities.PeoplearoundtheglobeusetheirSmartphone’stokeyinproductsandservices.theychoosetobuywhentheylocatewhattheyneed.Oftentimes,

Don’tmissoutrevenuebynothavingmobilebrowsingonyourwebsite.

!PagesShouldInclude:oHomePageoProductsPageoServicePageoTestimonialsoAboutoContactForm

!PhoneNumber&AddressDetails:oAlwaysaddtothefooter

!EmailForm:oAleadcapturesystemissimplyanopt-inboxofferingmoreinformation,anE-Newslettersubscription,afreereportorsomeotherfreebieinexchangeforsimplecontactinformation.

oTypicallytheinformationrequestedisjustanameande-mailaddress,butsomesystemsdoaskforamailingaddressand,oraphonenumber.Trytorefrainfromrequestingtoomuchinformation.

!CalltoActiononEveryPage:oAtthetopofthepageoAtthebottomofpageoInthemiddleofthepage

!GoodContent:oEnsurealltextonyourwebsiteissearchengineoptimizedwithstrategicuseofkeywordsandavoidduplicatecontent.!MakeUniqueSellingPropositionClear:oLetvisitorsknowwhatisuniqueaboutthewayyoudobusiness.Thiswillhelpyoustandoutfromthecrowd.

!PersonalBranding:oPicturesofyouandyourstaffoBrandedvehiclesoAudioandvideomessages

!Linkstoanysocialnetworkingsite!FacebookorTwitterorother!CorrectUseofImages:oThisincludespropersizingofpicturesaswellasusingcaptionstoexplainwhatthepicturesrepresent.!PhotoofOwner!Non-DistractingDesign:oThisgoesforabackgroundthatistoodistractingaswellascrazyfonts,italicsandunderlines.

!TrustFactorsLike:oBetterBusinessBureauoAssociationLogosoEditorialsoAwardsoSealofApprovalfromTrustedBrands

!CreditCardLogos!MultipleWaystoContact:oPhonenumberonthetop,sideandbottomoAddressonlyatthebottom!References/Testimonials

!Relevancy:oSearchengineslovewebsitethatshowrelevancy.Thisisdonebypickingbroadandthendrillingdowninthemes.Alwaysoptimizeonekeywordperpageinsteadofmultiplekeywordsperpage.

!AudiofromOwner!Blog+FrequencyofPosts!AvoidFlashandFrames!AllLinksWorkingoDon’tfrustratevisitorsorthesearchengineswithbrokenlinks.!RSSFeedsInstalled!Facebook!Twitter

!PinterestoKeepyourfocusonyourbrandanddon’toverpowerwithpicturesandcontentfocusingonyoualone.Yourgoalshouldbetostickoutaheadofthecrowd.

!Testimonials:oPlaceonthefrontpageofthewebsite.Videotestimonialsareevenbetter.

!OptimizationforKeywords:oUsinggoodkeywordsishugeforsearchenginesandyoumusttakesometimetodokeyword’sresearchbeforeyoucandetermineifkeywordsareoptimizedproperly.

!Captions,AltText

!NiceFonts:oArialoGeorgiaoTimesRomanoVerdana

!NoUnderline,NoItalics!CenteredLayout:oLayoutthathasdarktextonalightbackgroundstatisticallyconvertsbetterthanreversetext.

WorkingSmarter,NotHarder

Onlinemarketing,likeanymarketing,ismulti-facetedandrequiresagreatamountofwork,coupledwithaheftylearningcurveforthosewhohaveneverdoneitbefore.Today’smarketingpreviously.Forinstance,monitoringrequiresalotmoremaintenancethan

yourWeb2.0applicationsshouldbecheckeddaily.Thisoneareacaneatupprecioustimeinyourschedule.Byoutsourcingyouronlinelocalmarketing,youcanensureyouronlinemarketingisdonebythosewhoareskilledinthefield.Youcanconserveyourowntimetospendonthetasksinyourcompanythatrelyonyourexpertise.Inaddition,theimplementationofyourmarketingchanges(whicharenecessarytoeffectachangeinyoursales),willgetdonequickerthanifyouhadtolearnhowtodoityourself.

Mostbusinessownersarespending80+hoursweeklyintheirbusiness,doingthethingsnecessarytobesuccessful.Thesepeoplearethemastersoftheirdomainsandknowwhattheyaredoingintheirfieldofexpertise.However,takingextraordinaryamountsoftimetolearnandmasterinternetmarketingdoesnotalwaysmakesense.

Whatdoesmakesenseisforthemtocontinuedoingthethingstheyknowhowtodowellandletamasterininternetmarketingtakecareofthatsideofthingsforthem.Thisistimeandresourceswellspent.

Timeisacrucialfactorwhenyouthinkaboutmarketingyourbusiness.Withthehelpofaprofessionalinternetmarketer,yourbusinesscaneasilyrank#1inGooglesearchesforlocalkeywordsinonly1week.

Ifyouweretodoityourself,wherewouldyoubeintheprocessofimplementingyouronlinebusinessplan?Wouldyoustillbelearning,procrastinatingorwouldyouactuallyhavethingsdone?Doyouhavethetimetodevotetothis?

ThePowerofOutsourcingOutsourcingCanTakeCareof:Sitedesign!!LandingpagesforPPCcampaigns!Videocreation(slideshowstyle)!Videomarketing!Articlemarketing!Directorysubmissions!SEO!Backlinkgeneration!PPCcampaignmanagement!Socialnetworkingsetup!Emailmarketingsetup!Generalmarketingconsultant

Ineachofthesecategoriestherearesomanymoretaskswhichmustbemasteredbeforeimplementingthemeffectivelyonyourwebsite.Byhiringaprofessional,allaspectscanbetakencareofquicklyandeasily.

Let’stakeacloserlookateachonebelow.SiteDesignThiscanbemuchmorethanjustcreatingasitefromscratch.Internetmarketerscanalsodoanyofthefollowing:!SiteCleanup!Metatagcleanup!Totalredesign!Setupcontactforms!Addaudio!Addvideo!MobilefriendlywebsiteLandingPagesforPPCInternetmarketerscanhelpyousetupalandingpagethat:!Hasproperkeyworddensity!Hasanopt-inorcapturepageforcollectingemailstobeusedlater

ContentCreationThereisawiderangeofservicesaninternetmarketercanhandle:!Websitecontent!Blogwriting!Articlewriting!Emailmessages!Freegiveawayreport!Capturepagewriting!PressreleasewritingVideoCreationThiscanbedoneintheformofaslideshoworevenliveaction.Here,theycancreatevideosfor:!Yourwebsite!Capturepages!Off-siteproperties!VideomarketingVideoMarketingJustwhatitsoundslike,thisismarketingwithvideo.Thiscanbedoneby:!Submittingtovideosharingsites!Repurposeformultiplekeywordsandsubmittoothersites!SubmittoexternalblogsArticleWritingSomeinternetmarketersandarticlewritingservicescan:!Ghostwriteyourarticlesforpublication!Writetosubmittoarticledirectories!PositionforbrandingandbacklinksDirectorySubmissionsThisisthekeyforanybusinessandcanbedoneby:!Submittingtotopdirectories!Submittingtolocaldirectories!Submittingtonichedirectories!PickanumberofdirectoriestheywillsubmityoursitetopermonthSEOandBacklinkGenerationGetyourwebsiterankedhigherinthesearchenginesby:!On-Pageoptimization!Off-Pageoptimization!DiversifiedandqualitybacklinksgalorePPCCampaignManagementTheymanageyourPPCcampaignswith:!GoogleAdWords!Yahoosponsoredsearch

!MicrosoftAdCenter!LesserknownPPCspotsSocialNetworkingSetupThisisbecomingmoreandmorepopularthesedaysandwiththistheycan:!SetupprofilesonTwitter,LinkedIn,andFacebook!Tweakbackgrounds!Addcontent!Creategroups!Addfriends/followersEmailMarketingSetupInternetmarketerscanhelpyoucaptureemailsandusethoseemailstomarket:!Sendgiveawayreports!Setupcapturepages!Setupanautoresponder!WriteaseriesofemailsGeneralMarketingConsultantThesky’sthelimithereandmarketerscanprovideyouwith:!Anythingthatwillimproveyourbusiness!GiveyouguidanceandinstructionsonsettingupanyoftheotherbusinesstacticsfromaboveMobileMarketing!SMSmarketing!Mobilefriendlywebsite

!MobileSEOInadditiontoanyorallofthesetasks,aninternetmarketercanbecomeyouronlinemarketingpartner,doingallyourinternetmarketingtasksforyouonacontinuitybases.Thismakesyouessentiallycompletionproof,becausethereissomeonestayingontopeverythingforyouandconstantlygettingmoreandmorelinksandrankingforyouformoreandmorekeywords.

ChoosingtheRightOutsourcersIfyoudecidesubcontractingyouronlinemarketingouttoanotherfirmistherightdecisionforyou,takethetimetofindtherightsubcontractor.Youshouldbeginbydecidingwhatyouwantdoneforyouandwhatyouplantodoyourself.Itisfinetoletasubcontractordoeverythingforyou.

Nextfindanonlinemarketerwhoisanauthorityinthefield.Goodchoicesarethoseindividualswhomakepresentationsforbusinessgroupsonthetopicofinternetmarketing.Othergoodchoicesarethosewhoappearatthetopofnaturallocalsearchesforinternetmarketers,becausethismeanstheycanactuallydowhattheysaytheycando.

Ifanonlinemarketeriseverywhere,includinginthetopseveralspotson

searches,youcanfeelconfidentheorsheisaleaderinthefieldandagoodchoiceforyou.

Therearesomanydifferentinternetmarketerswhooffersomeorallofthethingsabove.Somespecializeinjustonearea,whileothersofferallonlinemarketingservices.Y

Youneedtodetermineifyouwanttotakecareofanyofthetasksyourself,withanemployeeorthoughaprofessional.Internetmarketerswilloftenprovideavarietyofoptionsforyoutochoosefromtotailortheserviceyouarepurchasingtoyourneeds.

ALaCarteThisisidealforthosewhowanttokeepahandonthingsandhaveagoodknowledgeofsomeoftheareasofinternetmarketing.Italsoworkswellforthosewhowanttolearnsomeofthespecialtiesmentionedhere.

PackageDeals

Thisistheperfectsolutionforthebusylocalbusinesspersonwhodoesnothavethetimeorisinterestedinlearningthedetailsofinternetmarketing.Itallowsforquickerimplementationofallthedifferentpartsofinternetmarketing(asthereisnolearningcurveinvolved).Thosewhowillbedoingyourinternetmarketingalreadyknowwhattheyaredoing.Youjustneedtopreparefortheinfluxofnewbusiness.

PurchasingLeads

TherearecompaniesouttherewhohavedonealltheinternetmarketinginyourdomainandhavetheWeb2.0applicationsinplace.Theyhavegatheredleadsforthetypeofproductsandservicesyoudealin.Youcansimplypurchaseleadsfromsuchcompaniesandfollowuponthemyourself.

ContinuityPrograms

Withthepurchaseofacontinuityprogram,youhaveaninternetmarketeronretainer.Theseindividualsofferprogramswherebytheyimplementnewmarketingstrategiesmonthlyoverafixedperiodoftime,ortheydoalltheimplementationofthestrategiesatthebeginning,andsimplymaintainthemoveragivenperiodoftime.

Ineachofthesecategoriestherearesomanymoretasksthatmustbemasteredbeforeimplementingthemeffectivelyonyourwebsite.Byhiringaprofessional,allaspectsaretakencareofquicklyandeasily.

SiteDesignThiscanbemuchmorethanjustcreatingasitefromscratch.Internetmarketerscanalsodoanyofthefollowing:

!SiteCleanup!Metatagcleanup!Totalredesign!Setupcontactforms!Addaudio!Addvideo!MobilefriendlywebsiteLandingPagesforPPCInternetmarketerscanhelpyousetupalandingpagethat:!Hasproperkeyworddensity!Hasanopt-inorcapturepageforcollectingemailstobeusedlaterContentCreationThereisawiderangeofservicesaninternetmarketercanhandle:!Websitecontent!Blogwriting!Articlewriting!Emailmessages!Freegiveawayreport!Capturepagewriting!PressreleasewritingVideoCreationThiscanbedoneintheformofslideshoworevenliveaction.Heretheycancreatevideosfor:!Yourwebsite!Capturepages!Off-siteproperties!VideomarketingVideoMarketingJustwhatitsoundslike,thisismarketingwithvideo.Thiscanbedoneby:!Submittingtovideosharingsites!Repurposeformultiplekeywordsandsubmittoothersites!SubmittoexternalblogsArticleWritingSomeinternetmarketersandarticlewritingservicescan:!Ghostwriteyourarticlesforpublication!Writetosubmittoarticledirectories!PositionforbrandingandbacklinksDirectorySubmissionsThisisthekeyforanybusinessandcanbedoneby:!Submittingtotopdirectories!Submittingtolocaldirectories

!Submittingtonichedirectories!PickanumberofdirectoriestheywillsubmityoursitetopermonthSEOandBacklinkGenerationGetyourwebsiterankedhigherinthesearchenginesby:!On-Pageoptimization!Off-Pageoptimization!DiversifiedandqualitybacklinksgaloreeachmonthPay-Per-Click(PPC)CampaignManagementTheymanageyourPPCcampaignswith:!GoogleAdWords!Yahoosponsoredsearch!MicrosoftAdCenter!LesserknownPPCspotsSocialNetworkingSetupThisisbecomingmoreandmorepopularthesedays.Withthisprofessionalmarketscan:!SetupprofilesonTwitter,LinkedInandFacebook!Tweakbackgrounds!Addcontent!Creategroups!Addfriends/followersEmailMarketingSetupInternetmarketerscanhelpyoucaptureemailsandusethoseemailstomarket:!Sendgiveawayreports!Setupcapturepages!Setupanautoresponder!WriteaseriesofemailsGeneralMarketingConsultantThesky’sthelimithereandmarketerscanprovide:!Anythingthatwillimproveyourbusiness!GiveyouguidanceandinstructionsonsettingupanyoftheotherbusinesstacticsfromaboveMobileMarketing!SMSmarketing!Mobilefriendlywebsite!MobileSEO

Inadditiontoanyorallofthesetasks,aninternetmarketercanbecomeyouronlinemarketingpartner,doingallyourinternetmarketingtasksforyouonacontinuitybases.

Thismakesyouessentiallycompletionproof,becausethereissomeonestayingontopofitallforyouandconstantlygettingmoreandmorelinksand

rankingforyouformoreandmorekeywords.It’sawin-winsituation.

PuttingitAllTogether

Youronlinemarketingstrategyisbasedongettingmorequalifiedvisitorstoyoursiteandconvertingthemintoleads,enquiries,salesorcustomers.Itreallyisthatsimple.

Throughusingawidevarietyoftechniquesyoucanpinpointthosecustomersandmakesuretheyfindyourbusinesswhentheysearchonlineforproductsorservicesyouprovide.Whentheyfindyourwebsiteavarietyofotheronlinemarketingtoolswillbewaitingtoconvertthemintobuyingcustomers.Todothiseffectively,mostofyourfocuswillbeon2majoraspectsofyourmarketingplan.

First,you’llusekeywordsinallonlinecontentandcreatingasmanylinksaspossibletoyourwebsite.Themorebacklinksyouhave,thebetteryoursitewillplaceinthesearchengineresultsandthemorepeoplewillfindyourwebsite.Themoreeffectivelyyouusekeywords,themoresearchenginefriendlyyourcontentisandthereforemorelikelytoberanked.

Second,themorevisitorsyougettoyourwebsite,themorenewcustomersforyourserviceorproduct.Newcustomersmeananincreaseinsalesandprofits(aswesaidwhenwediscussedthepotentialforexponentialgrowthwithonlinemarketingforyourbusiness).

TechniquestoIncreaseYourBusiness’sProfitsWhetheryouhavesufferedadownturninyourbusiness,haveneverbuiltittothelevelwereaimingfor,orifyouarejuststartingout,yourgoalneedstobeusingonlinemarketingstrategiestoincreaseyourprofits.

ThereareThreeBasicWaystoImproveProfits:1.IncreaseCustomers!Increasetraffictoincreasecustomers!Addtoproductofferingstomakethemmorecompelling!UsePPC,SEO,localbusinessresults,articlemarketingetc1.Increasenumberoftransactionspercustomer!Buildmailinglist!Increasecustomercommunicationsthroughautoresponders,newsletters,broadcastmessages!Offerthemupsellopportunities–pitchsomethingspecial!Sendoutremindersforservicesandspecials1.Increasetheaveragedollaramountpertransactions!Offerbundlepackagesandupgrades,strongreasonstopurchase!Decreasecosts,findingfreetraffic,loweringcostperclick

!Increasingconversions,decreasescosts!Offerabonus,changeaheadline,offerafreeconsultation!Evenconvertingfrom1%to2%isa100%improvementandcutscostsforbuyingtrafficinhalf–Pureprofit!Byputtinganonlinemarketingplaninplaceandfollowingthroughwithit,youcanachieveallofthesegoals.

Youcaneasilyimproveyourprofitsthroughthestrategicuseofonlinemarketingtechniquesthatwillincreasecustomers,increasethenumberoftransactionspercustomer,increasetheaveragedollaramountpertransactionanddecreasecostswhilefindingfreetraffic;whichleadstoalowercostperclick.

Takethetimetodaytoinvestigateifyourwebsiteisdoingallitcantoattractnewclientsforyou.Ifnot,getstartedputtingthesimpleonlinemarketingplanintoplaceonyourownorwiththehelpofaprofessional.

Getstartednowonyouronlinemarketingplantorescueyourbusiness.Goodluck!

Conclusion

1

Youronlinemarketingstrategyisbasedonyourongoingabilitytostayaheadofyourcompetition.Onceyou’vemadeyourpresenceknownontheWorldWideWebit’suptoyoutokeepthemomentumgoing.

Youdefinedgoalsandobjectivesforyourwebsitethemomentyougavebirthtoit.Yourproductorservicesgrowandexpandyourbusinessbasedonyourperformance.It’sassimpleasBusiness101.Theactivityofleadingyourwebsitetothetopofthesearchenginesisinyourhands.Youareconstantly:

!Leading!Directing!Motivating!Actuating!MuchMore…

It’seasiertounderstandcomplexmanagementofyourwebsiteorwebsiteswhenyouseeitmappedoutinsteps.Thisiswhatthisbookisabout.It’satooltoassistyouinorganization,indesigninganddevelopingastep-by-stepplantogetyoursite/stocenterpagerank#1inallthemajorsearchengines.

Yourbusinessisn’tonanefficientassembly-lineinafactor.You’reproductor

serviceissoldovercyberspace.Yet,howyousellyourproductorservicedoesnotlessenyouneedtoapproachyourmarketinastraightforward,forcefulway.Youmusthavetheabilitytodeterminewhatyourplanofactionisinregardtomarketing,andyoumuststicktotheplan.

It’shardwork.Noonesaiditwasgoingtohappenovernight.Yet,ifyousetagoodstandardofperformanceforyouronlinebusinessandyouworktowardthegoalsyou’vesetasyourestablishedstandards,thenyoucan’thelpbuttosucceed.

Continuallyfollowtheguidelinespresentedthroughoutthistextandyoucan’tgowrong.Youcanonlygowrongifyou’renotputtinginthehours,andfollowingthroughwithyourcustomers,steadilygrowingyourcustomer-base,andexpandingyourbusiness.That’showyoumakethemoneyonline.

Takethetimenowtoreviewifyourwebsiteisbeingaseffectiveasitcanbetogetnewleads,customersorsales.Ifnot,nowisthetimetoimplementanewplaneitherbyfollowingthestepsinthisbookorwiththehelpofaprofessionalonlinemarketingservicesprovider.