Daimler Chrysler Jeep Audience Analysis

By Judy Beddoni “Creative Media”

The purpose of the project’s is:

– Brochures– Posters

The client requires:

To promote the purchase of Jeeps for sporty type

people for the Company Daimler Chrysler

The primary target audience for the product will be:

Buy Jeeps for adventures in otherwise inaccessible places.

Sports people

Target Audience Analysis

Enjoys outdoor activities Average brand loyalty Low likelihood to seek approval from

neighbours or friends before purchase Very family centered rather than work

centered Adventure seekers Low likelihood to believe advertising

messages

Attitudes that need to be considered with this particular audience include:

performance, reliability, and build quality ready to conquer rugged terrain delivers a ride that is smooth, comfortable,

and secure

Target Audience Analysis

Special needs of this particular audience include:

Purchase cost Manufacturers Warranty Major competitors

Constraints that must be recognized when presenting to this particular audience:

Target Audience Analysis

Examples of ideas and that are likely to work well:

Supported Images– outdoor activities

Slogans– To draw attention

Banners Fonts Background

Examples of ideas, and likely to cause a negative reaction on the part of the audience:

banners Text Images Slogans Major competitors prices

Inappropriate placement of :