dan ariely what_makes_us_feel_good_about_our_work
TRANSCRIPT
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What makes us feel good about our work?
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TED Talk
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Personal Branding Indiviual Assignment
Submitted to,Prof. Sameer Mathur
Submitted By,Nikitha T.J.
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Simplistic IntutionWhen we think about how people Work?
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We think with MONEY we can direct anyone to work how ever we want !!
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Mountain Climbing Example
Belief Reality
• Full of joy•Full of Happiness•Full of Excitement
• Full of Misery• Difficulty in breathing• Difficulty in walking
Explain?
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Mountain Climbing Example
But still they do.. Why?
Because of happiness they get in:- Reaching the end- Reaching the peak- Facing the challenges
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1. Experiment
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Pay People to build Bionicles
1
•Ask people to build Bionicle for three dollars
2
•If people said yes they built with the Legos
3
•When they finished, their bionicles were put under the table
4
•Asked if they would like to build another one this time for $2.70
5
•If they said yes, gave them another one, and when they finished
6
•Asked if they were ready to build another for $2.40, $2.10 & so on
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Pay People to build Bionicles
Result: Experiment continued until at some point people said, “ No
more. It‘s not worth it for me." This was what we called the meaningful condition
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2. Sisyphic condition
Another conditon to the previous experiment :s Where in it was an endless cycle of people building bionicles, and experimenter destroying in front of their eyes
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Comparing two Conditions
• Though there was not a real opportunity for big meaning• But even the small meaning made a difference
MEANINGFUL
People built eleven Bionicles in the meaningful condition
SISYPHIC
People built seven Bionicles in the Sisyphus condition
SISYPHIC
No. of Bionicles
Love for Legos
Meaningful
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2. Experiment
People should find pairs of letters that were identical next to each other
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Experiment Process
Examiner
Acknowledged the work
Didn’t respond/ Ignored
Put it into a shredder
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RESULT
Acknowledged Ignored Shredded0
5
10
15
20
25
30
Reservation wage in $
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Inferences
Ignoring the performance of people is almost as bad as shredding their effort in front of their eyes
That adding motivation doesn't seem to be so difficult
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1. Illustration
After assembling the pieces,I seem to like those IKEA pieces of
furniture more than I like other ones
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2. Illustration
After few days people didnt wanted to use
this..But why ? Coz ‘It didn't really feel like
your own’
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How do we look at this question experimentally?
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1. Origami Making
Ugly- nothing like a frog or crane
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Origami Evaluation
Builder valued at ‘5x’ timesEvaluator valued it as ‘x’
Evaluators= Builders
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2. Origami Making
Now, origami should be made without instruction
Uglier than the first version
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Origami Evaluation
Builder valued at ‘7x’ timesEvaluator valued it as ‘x’
Builder loved it more coz of the extra effort put in
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Notion of Efficiency
Karl MarxEx. of a pin factory. Said pins have 12 different steps If one person does all 12 steps, production is very low But if one person to do step one, and one person to do step two and so on, production can increase tremendously
On the other hand, If one person do all 12 steps, they care about the pin But if one person do one step every time, maybe they don't care as much
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Is efficiency still more important than meaning?
NO
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What is important to Labour?
Misconception:Motivation = Payment
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Components for Happy work
Payment
MeaningOwnership
Motivation
Creation
Challenges
Identity
Pride
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RECAP
Happy and Productive
Work
Motivation
Payment
Meaning
CreationChallenges
Pride
Ownership
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Referenceshttp://www.ted.com/talks/dan_ariely_what_makes_us_feel_good_about_our_work#t-950747Google images
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THANK YOU