dan cregg-lunch & learn september 25, 2015
TRANSCRIPT
How to Build Out a Tech Eco-System
IoT
Dan CreggCTO
Insteon
How to Build Out a Tech
Eco-System
• Our Eco-System
• The Tech
• Background (How we got here)
• Leasons learned
Dan CreggCTO
Insteon
How to Build Out a Tech
Eco-System
• Our Eco-System
• The Tech
• Background (How we got here)
• Leasons learned
Dan CreggCTO
Insteon
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Our Eco-System = The “IoT”
• Internet of Things
• Connected Home
• Home Automation
In general, giving people a way to feel
connected to their home
Letting their home become more of a
“significant other” who stays in contact and
understands them
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Our Eco-System = The “IoT”• As of January 2014: (Highlights of the Pew Internet Project’s research related to mobile technology)
– 90% of American adults have a cell phone
– 58% of American adults have a smartphone
– 32% of American adults own an e-reader
– 42% of American adults own a tablet computer
• 58% of people in the US own smartphones and over half of those users regularly engage with downloaded apps
(Highlights of the Pew Internet Project’s research related to mobile technology)
• The Connected Home Market is estimated to hit $10 billion dollars in 2014, and growing to $44 billion by 2017, according
to wireless industry group GSMA.
• There are over 97 million single-family homes in the US (2010 US census)
– It’s estimate that only 3% of those homes are equipped with connected home technology
• Increasing competition with less reliable technology
– Cable/Telco companies looking for a new revenue source with product offerings that leverage existing broadband installations
– Home security companies are trying to stem a declining customer footprint by offering new products to their monthly
subscribers
– Many new products are hitting the market, however due to volatility and reliability of these solutions they are short lived.
• Key challenges to consumer adoption include:
– Making the technology and devices seem easy to use
– Increasing consumer awareness of the connected home category
50 billion devices by 2020 Over 50 billion devices by 2020 Up to $6.2 trillion by 2025 $7.3 trillion by 2017
Lots of IoT opportunities
confidential
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How to Build Out a Tech
Eco-System
• Our Eco-System
• The Tech
• Background (How we got here)
• Leasons learned
Dan CreggCTO
Insteon
Confidential
Enabling the Internet of Everything
Smartlabs Inc. 16542 Millikan Avenue Irvine, CA 92606
Technology (future business)
• Wireless networking technology that “breaks-the-mold”
• Only RF + powerline network
• Simulcast and Statelink features solve huge problems
• Thousands of developer partners
Product (current business)
• 200+ products
• Dozens of apps
• 6 continents
• Cloud infrastructure & services
• Millions of devices installed
• Walmart, Best Buy, Home Depot + many more
Sister Division of Smarthome.com (past business)
• Online vendor with 10,000+ SKUs
• 1,000 Vendors, 100,000+ customer insights
What is Insteon?
confidential
INSTEON
INSTEON is a dual-mesh (RF and powerline) home
automation / IoT networking technology.
INSTEON is the1.world’s most reliable wireless IoT technology
2.world’s most scalable wireless IoT technology
3.world’s most affordable wireless IoT technology
4.world’s simplest wireless IoT technology
5.world’s best selling IoT technology at retail, with millions of
devices in use and thousands of points of sale
Confidential
What is INSTEON?
IoT (narrow band) Mesh Network Dual-Mesh (RF & Powerline)*
on the order of 100 times more reliable than single-mesh generates a much larger range (especially in structures with concrete
and/or metal)
Simulcasted signals* “infinitely” scalable least expensive due to extremely small silicon footprint
Statelink messaging* guaranteed forward & backward compatibility no “popcorn” event
Peer-to-peer* simple setup, no network management required no single point of failure
Unique addresses, error prevention & correction, etc.
* Unique to INSTEON
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Confidential
Unique Differentiators
Dual-mesh
RF plus powerline - greatest reach and reliability
Statelink
Guaranteed forward and backwards compatible
No languages to create or manage
Simulcast
No routing tables – simple and super lightweight silicon
demands
No limits to scalability – Others max out at 256 (commonly
sooner)
Cost
Lowest hardware demands - pricing advantage
Growth Prospects - Billions of potential nodes (hundreds possible per home + BAS)
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Confidential
Dual-mesh
RF
915 MHz ISM band US, FSK @ 4.5kbps
Un-crowded narrow band for low cost and higher signal
penetration than higher bands
Powerline
132k ‘C-Band’
BPSK - 2.8kbps
7 v p-p typical injection onto A/C line @ zero crossing -876us
Very high performance in low signal to noise conditions
Used together = world’s most reliable
*(mean activations between errors is 1 in 10,000 versus 1 in 100 for single-mesh: based on 99% signal reliability on uncorrelated networks)
100 x more reliable*And, the signal gets further
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Confidential
Simulcast
Every device simultaneously repeats messages
heard (a fixed number of times)
No limit to the number of devices repeating a message
Creates a “Choir”
No single point of failure (no healing required)
Very FAST
No routing
Very Scalable
No routing
Very Cheap
No routing = lightweight silicon requirements
W a n t t o G e t t h e M e s s a g e A c r o s s ?
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Confidential
Statelink
Never obsolete
Controllers use generic message to cause
responders to ‘restore’ state
Very fast scene response
Single generic message from a Controller can
cause virtually unlimited number (and types)
of responders to restore their memorized
states – all simultaneously
Simple memorize & restore methodology
During initial setup, each device stores it’s
current ‘state’
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Confidential
the best…
Range RF plus powerline = greatest range
Reliability Dual Mesh – 100 times fewer errors
Instant scenes
Scalability Simulcast – Only technology that covers a
whole home
Compatibility Statelink – Forward and backwards
compatibility
Over 200 products in the Insteon ecosystem
Product Offering Over 200 products
Retail Distribution 2,500+ retailer locations
Global Coverage
confidential
Technology
Advantages
How to Build Out a Tech
Eco-System
• Our Eco-System
• The Tech
• Background (How we got here)
• Leasons learned
Dan CreggCTO
Insteon
18
• 1992 – Company founded
• 1995 – Smarthome.com launched
• 1997 – Proprietary products launched
• 2000 – INSTEON R&D begins
• 2005 – First INSTEON products ship
• 2005 – 2010 Build out product line to over 100 products
• 2011 – Commercial automation products and mobile apps ship
• 2012 – World’s first networked light bulb
• 2012 – 75 new products hit the market, as well as International product families
• 2013 – Big Box Retailers Launched, Many New Software Enhancements
• 2014 – Microsoft Strategic relationship built/ Windows Applications 8.0/8.1
• 2015 – Expand partnerships and ties to other platforms: Apple, Nest, Logitech, Alljoyn, more today
INSTEON milestones
Insteon – we got your home covered
confidential
Thermostats Switches, Keypads & Outlets
Cloud Services Apps (iOS, Android, Windows) Hubs & Bridges Developer Kits Chips
Bulbs Plug-in Modules IP Cameras
Insteon – we got your home covered
confidential
Florescent Dimmer Inline Modules Micro-Inline Modules Din Rail Modules
Bulbs Plug-in Modules AV (Infrared & Serial)
Wireless Switch Mini Remotes Trim Plates Color-change Etching Services
Insteon – we got your home covered
confidential
First Alert Smoke Venstar Thermostats Broan / NuTone Fans
Meter Readers Somfy Window Coverings Garage Door Openers
Irrigation Control Hubs Big Ass Fans
Thousands of Hardware and Software Developers
Insteon apps - we got your device covered
confidential
Insteon dev. team + thousands of developer partners
28 apps 11 apps 4 apps 3 apps dozens dozens 1 app
Insteon – we got your country covered
Distributor
+ On-boarding Distributor
Dealer
Physical Compatibility
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confidentialconfidential
Insteon –retail distribution
confidential
Insteon – embedding within ecosystems
confidential
Apple / HomeKit:
• Keynote participant
• Website reference
• Launch partner
Google / Nest
• Soon to launch “Works with Nest.”
• Nest will announce at CES
Microsoft
• Retail stores & B2B sales
• Only public facing IoT partner
• Cortana launch partner
• Embedded with IoT strategy development
How to Build Out a Tech
Eco-System
• Our Eco-System
• The Tech
• Background (How we got here)
• Leasons learned
Dan CreggCTO
Insteon
- Build an understanding of your customers
- Live the life – “Do you use your own product /
service”?
- Sell them something, customers vote with their
wallets
- Listen to the feedback, track sales and returns
Insteon – Lessons
- Don’t be afraid to make changes, be nimble
- Iterate, sell some more, change and iterate
again
- Be fast, customers won’t wait around
Insteon – Lessons
- Use off-the-shelf, commoditized components and standards
were possible
- But don’t be afraid to recognize when a solution does not exist
- Innovate and invent were you need to
Insteon – Lessons
- Simple is hard
Insteon – Lessons
http://www.ebay.com/itm/ALBERT-EINSTEIN-SIMPLE-QUOTE-GLOSSY-POSTER-PICTURE-PHOTO-e-mc-german-physics-192-/261320113573
Range
Reliability
Scalability
Compatibility
200 Products – 3,000 Retail Outlets – 100 Countries
16542 Millikan Avenue Irvine, CA 92606 – www.insteon.com