dan gillmor's talk at joi's kmd digital journalism class
DESCRIPTION
Dan Gillmor's talk at Joi's KMD Digital Journalism ClassTRANSCRIPT
Mediactive:
Using Media in a Networked Age
Dan Gillmor
Agenda
0. Media Shift
1. Supply
1.1 Boundaries Blur
1.2 Market Failure
1.3 Good News
2. Demand
2.1 Messy
2.2 “Public Failure”
3. Principles
3.1 Consumers
3.2 Creators
4. Mediactive
0
Media Shift
Media 0.1
Media 0.5
Media 1.0
Media 1.1
Media 1.5
Media 2.0
Media 2.5
Media 3.0
‘Democratized’ Media
Not in the sense of voting......but Participation
–Creation/Production–Access
2
Supply
Who is a journalist?
Wrong question.
Journalism
Not Journalism
Hmmm....
AND, not OR
Trade Association
Innovation | Adaptation(Good news: Trying New Things is Cheap)
“(T)he low cost of failure means that
someone with a new idea doesn't have to convince
anyone else to let them try it -- there are few
institutional barriers between thought and action.”
-- Clay Shirky
Start with good ideaDevelop fast & launchFix what’s brokenFail fastRepeat
3
Demand
Photo by Stovak via Flickr
Too Much Information
Photos by Eammon Sullivan and perspikace via Flickr
Is It Accurate? Trustworthy?
Not Necessarily, in a ‘Photoshop’ World
Not to Mention (ahem)…
The (Eco)System Needs Repair
Photo by Frozen Coffee, via Flickr
Photo by Curious Expeditions, via Flickr
3
Principles
1. Persuade News “Consumers” to be Active Media Users
2. Persuade Journalists to do Better Journalism
Principles (for “consumers”)
Skepticism–Be skeptical of absolutely everything
Professional“Amateur”
Mass
Niche
Typical Daily Newspaper
Local TV News
Everything.
Principles
SkepticismJudgment
–But not equally skeptical of absolutely everything
Credibility Scale (BS Meter)
0-30 +30
Credibility Scale
0-30 +30
Citizen Media (e.g. blogs)Random Comments
*
* except the editorial page…
Photo: LaughingSquid.com via Flickr
Anonymous Speech
We must preserve anonymity–Especially when free speech can mean
loss of liberty, or lifeBut, in almost all cases, anonymous
speech lacks credibility– If a personal attack is anonymous,
assume it is a lie
Principles
SkepticismJudgmentResearch
–Ask your own questions, especially when making big decisions
Best place to startWorst place to stop
Principles
SkepticismJudgmentResearchFree thinking
–Go outside your comfort zone, in politics and culture
–Be relentless with yourself
Principles
SkepticismJudgmentResearchFree thinkingTechniques
–Create media–Understand how media persuade
Principles for Journalists
All of the above (principles for consumers) PLUS:
Thoroughness
Principles for Journalists
ThoroughnessAccuracy
Principles for Journalists
ThoroughnessAccuracyFairness
Principles for Journalists
ThoroughnessAccuracyFairnessIndependence
Principles for Journalists
ThoroughnessAccuracyFairnessIndependenceTransparency
4
Mediactive