dan kirby & rick grundy, techdept - dmx dublin 2016
TRANSCRIPT
INNOVATION IN ACTION
Rick Grundy
CTO
Techdept
@RichardGrundy
Dan Kirby
CEO
Techdept
@TheDanKirby
Rick Grundy
CTO
Techdept
@RichardGrundy
Dan Kirby
CEO
Techdept
@TheDanKirby
MONTY’S
MAGICAL TOY MACHINE
AWARDS
and media.
*
155 media articles across
national, consumer lifestyle, technology and
regional media
Reach of over 279 million globally
Multi-award nominated,
and key part of Gold win at Cannes Lions.
*
*
INNOVATION!
5 STEPS
to innovation success…
1. Clear vision
2. No Walls
3. Success needs failure
4. Buckle up
5. Open your mind
1.
CLEAR VISION
MAKE A CHILD’S TOY
COME TO LIFE
Complex and
demanding consumer.
Complex technical
challenge.
A big team with
multiple stakeholders.
2.
NO WALLS
3.
SUCCESS
NEEDS FAILURE
Treat failure like
a scientist.
Before
Grover Kinect alpha
After
Before
Scary hand scanner bear
After
Scary bear rigging
Before
The Paddington break through
After
Before After
Photogrammetry
4.
BUCKLE UP
Expect a bumpy ride!
5.
OPEN YOUR MIND
5 STEPS
to innovation success…
1. Clear vision
2. No Walls
3. Success needs failure
4. Buckle up
5. Open your mind
“If you always do what you’ve always
done, you’ll always get what you’ve
always got.”
HENRY FORD
INNOVATION IN ACTION
Rick Grundy
CTO
Techdept
@RichardGrundy
Dan Kirby
CEO
Techdept
@TheDanKirby