Making short work of longtailDan Morehead

Why Longtail?

Quick wins vs long-term gainsCompetitive nature of search queriesSize of business v competitors

@Danny11M#MancSAS

Large Competitors

@Danny11M#MancSAS

Longtail Victory

@Danny11M#MancSAS

www.answerthepublic.com

@Danny11M#MancSAS

@Danny11M#MancSAS

Relevant Content

CrowdsourceResearchAssets

@Danny11M#MancSAS

Measuring Impact

GA custom dashboards: User engagementLanding page reportsSearch ConsoleThird party toolsNo ranking tables!

@Danny11M#MancSAS

Longterm Longtail

@Danny11M#MancSAS

Managing Client Expectations

@Danny11M#MancSAS

Don’t frontload on-pageShiny content is great, but emphasise importance of on-page.Custom dashboards

Thanks for listening