dana gornitzki
DESCRIPTION
Physical Presence in an Online WorldTRANSCRIPT
Physical presence in an online world
Rewire London / June 8 2010presented by Dana GornitzkimAnic Inc / MIEN Magazine
Thursday, 12 August 2010
A bit of background2-minute intro to DG
marketing & entrpreneurship
public relations / mAnic
journalism
MIEN - show the site
lead into digital and physical balance
Thursday, 12 August 2010
How do consumers find you? And how do you find your consumers?
traditional (or ‘old’) media?
‘new’ media?
word of mouth?
a combination?
Thursday, 12 August 2010
Media Landscape
‘Old’ model: print, radio, television
‘New’ media: is what online was referred as up to mid to late 2000’s
now media landscape is a strong combination and models have flipped
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Case Study
MIEN Magazine hosted the Parlour
a pop up old style living room dedicated to nostalgic fun and civilised merriment
Like-minded collaborators and sponsors
workshops, activities, physical extension to brand
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Result?
engaged existing readers
press exposure
spiralled into much wider online conversation via blogs + social networks
real life engagement / face to face interaction
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Now...Your brand
what are you selling? showcasing?
who are you reaching?
and what media do they consume?
how do they find your brand?
what does it look like? smell like? taste like?
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Your brand’s reach where are you now in the landscape?
do you have a website? (probably yes)
do you have a Facebook account? (probably yes)
do you have a blog? (probably yes)
Twitter? Foursquare? YouTube? Other social networks?
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One or two volunteers
brainstorming exercise / collaborative
Thursday, 12 August 2010
Keep in touch
revival of mAnic this autumn: media strategy / brainstorming / collaboration /ideation
ideas? stuck? coffee?
Thursday, 12 August 2010