Researching into music video conventions is an important aspect of this course, as it allows me to gain insight into the elements that are needed to make a music video.

Andrew Goodwin’s book: Dancing In Distraction Factory in 1992.

Many Critics view music videos in various ways and judge them on how controversial they are as a media text or art form.

Introduction

- Mercer looks at them as a kind of cinematic genre

- Fry and Fry view them in terms of adverts

- Fiske views them as a new form of television as classic postmodern texts

- Walker sees them as visual art

- Lewis sees them merely in terms of shopping mall culture

- Marcus views them as semiotic pornography

Theories!

The ‘Dancing In Distraction’ Factory explains the difficulty when it comes to defining a music videos – as many critics have different opinions of what they are.

The textbook explains how artists such as Michael Jackson and Madonna have recreated an image of themselves by going against the ‘definition’ of the perfect image made from society. Artists can now re event themselves through music videos. This shows a meta – narrative where the artist grows and changes through their music career thus developing their star image.

Madonna – Like a Prayer Madonna’s video for Like a Prayer caused controversy

and cause uproar from catholic groups. However,

by causing controversy, Madonna created more

attention towards the music video and nevertheless

grew in her success.

Overview This text was incredibly useful for showing me the range of perceptions and ideas of music videos and artists. This will help me when it comes to considering my target audiences and discovering if different social groups have different ideas on music videos.