dani gau march 11
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TRANSCRIPT
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Time for online action in Northern Ireland!
Online Opportunities available …
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2010 Key online facts
• 70% of adults in NI are online, 85% of them have access via broadband
• Value of total advertising market: £135m
• Value of online advertising market including search: £9.5m (7% of total)
• Value of search: £4m (42% of all online spend)
• Value of listings / display: £5.5 (58% of all online spend)
• Online market growth 2010 v 2009: 7%
• People in NI use internet at least 10 hours a week and within that time consume at least one hour of online video
Source: The Adults’ Media Literacy Audit by Ofcom 2010TGI, 2010
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Internet ‘on the go’ highly popular in Northern Ireland
0%
10%
20%
30%
40%
50%
60%
70%
80%
PC or Laptop at home
Mobile Phone
Games Console/
Player
Portable Media Player
UK
England
Scotland
Wales
Northern Ireland
Devices used to access Internet websites
Source: Source: The Adults’ Media Literacy Audit by Ofcom 2010
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Media Trends – Media Reach
High reachLow reach
Personal Communication
Mass Communication
AnalogueTV
Radio
CinemaPosters
PrintDigitalTV
PCInternet
Mobileinternet Social networking 2007
2015
Source: Steve King ZenithOptimedia
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Key Benefits
• Increases visitors, sales and enquiries
• Highly targeted form of marketing due to a large number of interests categories and detailed site profiles
• Extremely cost effective
• Helps to build brand awareness, promote new products and services
• Measurable to the point of sale
• Transparent return on investment
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What can we offer:
• Reach• Relevance• Solutions• Expertise
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Relevance
Targeted Audiences Interests Time of day/week
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B2B
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Sports
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Fashion & Lifestyle
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Music & Entertainment
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News & Media
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Property
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Motoring
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Recruitment
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Students
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Classifieds
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Booking Process
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Display Advertising Formats
728*90 - Leaderboard
468*60 – Full Banner
120*600 - Skyscraper
300*250 - MPU
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Display Advertising Examples
Leaderboard
Full Banner
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Skyscraper
Display Advertising Examples
MPU
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Alternative Online Solutions
Dedicated Emails
Engage directly with your target audience.
Measure your results including click thru, open, bounce and unopened rate.
Opportunity to communicate and to stay in touch with your customers to help build strong relationships.
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Alternative Online Solutions
Site Sponsorship
Build campaign / brand awareness through prime postioning on targeted sites.
Provide strong / relevant creative to engage with the users.
Generate an instant response with live links directed to relevant campaign pages or microsite.
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Alternative Online Solutions
Website Newsletters
Engage with the sites trusted users / subscribers.
Stand out creative will attract more attention, convert more opportunities.
Subscribers can forward newsletter to friends / colleagues.
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Alternative Online Solutions
Pre-Roll Edits
Internet TV
MobileSocial Media
Search
Apps
Gaming
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Ad-serving, Monitoring & Reporting
• Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.
• There are a number of serving platforms available to give you sophisticated targeting and optimization for your campaign
• Most publishers will manage, serve and evaluate any kind of online advertising campaign including display, video and mobile formats
• Quality campaign reports can be generated at requested times to show how the campaign is performing and how to best optimize it
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Digital Future in NI
Content
Geo-Targeting
Real Time BiddingAd Retargeting
Behavioural
Context
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Thank you!
Naomh McElhattonDigital Advertising NI
www.digitaladvertisingni.co.uk