daniel jones strategy | creative direction | graphic design

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Page 1: Daniel Jones strategy | creative direction | graphic design

Daniel Jones strategy | creative direction | graphic design

Page 2: Daniel Jones strategy | creative direction | graphic design

From A to Z (literally) I’ve had the great fortune to work with some outstanding clients — both in my years as Creative Director at Catalyst and Westhouse Design, as well as in my freelance career ...

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mindyour

health

mindyourhealth

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Identity

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digmgroup.com585 234 5678123 main streetrochester, ny 14600

digm

expert customerization

expert customerization

123 main streetrochester, ny 14600

digm

expert customerization

expert customerization

digmgroup.com585 234 5678123 main streetrochester, ny 14600

mike [email protected]

digm

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Daniel has the ability to turn a sow’s ear into a silk purse. He’s able to turn straight-forward concepts into something more. He plusses almost everything he touches. And he does it without ever resorting to gimmicks, trends or whatever is fashionable in design this week. Good design is timeless and Daniel’s one of the rare art directors who probably won’t be embarrassed 10 years from now at the things he did today. — Virginia Saunders, Former Executive Creative Director, KERN

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mindyourhealth

Purvi Vanderploeg, Ph.D. Title

[email protected] 567 890 1234

LiveThrively.com

Live Thrively.

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Live Thrively.

mindyourhealth

Live Thrively.Live Thrively.

Live Thrively.

he

Live Thrively.

Live Thrively.Live Thrively.

Live Thrively.

he

Live Thrively.

Live Thrively.Live Thrively.

Live Thrively.

he

Live Thrively.

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Link Link Link Link

mindyour

health

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Web

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Desktop & Mobile

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Direct

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XeikonLead Gen Program

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Follow Up Email PURL

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Hammer PackagingLead Gen Program

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Catalyst DirectLead Gen Program

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Over the years I’ve worked with many designers, but Daniel remains the “gold standard.” Every project we worked on together has resulted in a product that I could be proud of. And we had fun along the way. He made me look good every time! A talented, really nice guy that I now consider a good friend. — Nicole Kelly, Chief Development Officer, Girl Scouts of Rhode Island

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KodakLead Gen

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Lobels of New YorkAcquistion

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WachoviaAcquistion

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TumiAcquistion

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MedtronicFulfillment

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Print

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Etc.

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... he’s also a one of the most talented art directors I’ve worked with in my 20+ years in the business .... But what impressed me the most—and this is rare in this business—is that he’s an excellent art director as well as a manager of people, and not just creative people. Dan reliably interfaced with clients, account service, creatives (including freelancers like myself) and production in a calm, low-key and accessible way that kept everyone engaged, informed and doing their best. – Sally Dixon, Writer

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I have a boatload of experience in corporate branding, direct marketing, identity, print and digital. Working with big clients, small clients and everything in between. B2B, B2C, lead generation, acquisition, retention and new biz. I’m strategic in both my design and my thinking. I’m attentive, professional and wicked proactive. I lead and inspire teams, clients and even bosses. I will make you look good. Make your client look good. Make your brand look good. Because it’s not about me, it’s about my client. It’s about meeting needs and exceeding expectations. I’m on time and on budget. I have a definite creative process that is always led by the brand. I’m honest. I have integrity in my work and expect it in others. I’m patient, but at the same time always prepared to light a fire under someone’s ass. I love the Adirondacks, great beer, naps, U2, working with elders, PBS, and I’ve always wanted to go to Finland, but don’t really know why exactly. So there you have it, me in a nutshell.

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National American Advertising AwardAmerican Federation AssociationAdvertising Industry Self-Promotion Print Advertising: Cohber FUEL 17: FAIL2017Freelance

Communication Arts — Interactive Annual 23Rochester Fringe Festival commemorative poster series. Photographer: Will Strawser • Creative Director: Kate SonnickMarch/April 2017 IssueFreelance

ADDYs • Rochester Advertising Federation • American Advertising Federation of Greenville– Winner of multiple awards 1992 – 2017Catalyst, Westhouse Design, Freelance

Communication Arts Rochester Fringe Festival commemorative poster series (2013 and 2014).Photographer: Will Strawser • Creative Director: Kate SonnickJuly 2016Freelance

Best of ShowB2B MarketingSherpa Awards 2011Catalyst

W.B. Potter Founder’s AwardAd Council of Rochester2006 & 2010Catalyst

Revisualization ‘05, ‘06, ‘07AIGA MVCC Student GroupAIGA-sponsored design symposium• Featured speakerCatalyst

Best of ShowUNYDMA2004– Winner of multiple awards 2002 – 2004Catalyst

UNYDMA Awards– Winner of multiple awards 2002 – 2004Catalyst

District II ADDYAmerican Advertising Federation District 22001Catalyst

Caples AwardJohn Caples International Awards2001Catalyst

Silver & Bronze Summit AwardsSummit International Awards2001Catalyst

ECHO FinalistInternational ECHO Awards — Direct Marketing Association2001Catalyst

National Public Service AwardAmerican Advertising Federation1998Westhouse Design

Member of the YearAmerican Advertising Federation of Greenville1997Westhouse Design