I hope mobile kills advertising

 Daniel Patricio

Why we hate advertising

1.Disruptive 2.Misguided3.Flat

What are the goals of the Marketer?

• Increase awareness• Increase brand comprehension• Drive customers to action

We need advertisingWe just need to approach it differently

Why mobile is important

• Adoption• Communication • Multimedia

What can we do with it?

Smart targeted advertising• location• needs• identity

 • Provide and suggest solutions• no more shouting

Where do we go from here?

• Mobile is not a medium but a conduit• Not just push but provide• Smarter is better

Daniel Patricio

@danielpatriciodanielpatricio.com