dan'l hewitt ecbn presentation
TRANSCRIPT
April 13, 2023
DEMAND MEDIA
BUILDING A SOCIAL BUSINESS
THEN
Content
NOW
Social Apps
2
The Long Tail of Content, Search, Social, Apps
An unprecedented and irreversible shift in how consumers connect with media and with brands.
April 13, 2023/ Confidential and Proprietary
3
Potential Channels for Interaction
Mobile users consume your content
But can they interact with you?
600 million users, sure
But what do Like’s and Fan’s mean?
Consumers love to interact around events
But how do you build community in real time?
A sea of conversations
But are your best advocates being heard?
The Web is where consumers get most engaged
But how do you get their attention?
4
Optimal• One identity
• One community
• One consistent experience
Integration Is The Key• SSO / Janrain / Facebook
• Community platform, services & SDK’s
• Unified user persona Buddy Media, CoverItLive
April 13, 2023/ Confidential and Proprietary
Now• Multiple identities, apps, channels and platforms.
Your Optimal Social Mix: ‘Audience’ Engagement
Gain one view of your audience across all of your social channels
5
Your Optimal Social Mix: Enhanced Content
Content provided for and driven by what interests people
Optimal• Provide relevant content that can attract and influence
New Type of Audience• Original quality content
• Community rich platform
• Search and socially informed content
April 13, 2023/ Confidential and Proprietary
Now• Unlimited choice & fragmented audience
THANK YOU
Q&A