dansk designs ltd

19
PREPARED BY NILESH SEN RAHUL SHARMA SIDDHARTH SHAH NIKITA BANSAL SACHI SARAF Dansk Designs LTD. Submitted to Prof. Joel Sir

Upload: nileshsen

Post on 14-Nov-2014

879 views

Category:

Documents


3 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Dansk designs ltd

PREPARED BYNILESH SEN

RAHUL SHARMASIDDHARTH SHAH

NIKITA BANSALSACHI SARAF

Dansk Designs LTD.

Submitted toProf. Joel Sir

Page 2: Dansk designs ltd

HistoryDansk Designs LTD. was founded in 1965. In 1st year of it’s operation sales was $1,00,000/-In 1980 Sales grew to $10,00,000/-In 1980 product catalogue listed 600 items.In 1980 Profit after tax was $ 7,50,000/-

Page 3: Dansk designs ltd

Ted Nierenberg

(Founder President)

Lubell

(Administration,Finance,&

Manufacturing)

MBA’s Hired

Quistgaard

(Design product)

Additional Designers

Page 4: Dansk designs ltd

“To maintain a 20% growth rate per year in profit.”

Page 5: Dansk designs ltd

DDL planned to enter a new market area Houseware.

Assumed 3 times growth in new market

Mission

Page 6: Dansk designs ltd

Competitor

Page 7: Dansk designs ltd

Marketing

Burt Klapper

Sy. Baxter

Maria Wazeter

Use of Advertising

Sales Force

Page 8: Dansk designs ltd

Design

Jens Quistgaard Royalty

Gunnar Cryen

Niels Refsgaard

Supplier

Page 9: Dansk designs ltd

MANAGEMENT

Delegation Style

Page 10: Dansk designs ltd
Page 11: Dansk designs ltd
Page 12: Dansk designs ltd

Weakness

1.No manufacturing operations 2.No research of market segment 3.No standard operating procedures

Page 13: Dansk designs ltd

Opportunity

1.Expand market segment with new housewares product line, Dansk Gourmet Designs Ltd 2.Recruitment of formally educated management 3.New materials and technology

Page 14: Dansk designs ltd

1.New suppliers for raw materials and manufacturing to handle expansion 2.Financing resource 3.Rivalry among existing competitors in new pricing market and customer segments 4.Global marketplace

Page 15: Dansk designs ltd

Development Process

In 1980 Development

Process

Possibility of Mfg.

Designing of Bowls &

Trays

Product Development

Activity

Page 16: Dansk designs ltd

Value Chain Analysis

Page 17: Dansk designs ltd

Resource – Based View

Tangible Assets

Intangible Assets

Capabilities

Page 18: Dansk designs ltd

Recommendation

No research on customer needs and

desires

Concentrated on a specific

buyer group in a specific

market

New divisions for research,

advertising, and sales

Top management should determine an organization’s

goals, strategy and design

Look for different suppliers

Initiate standard operating

procedures

Page 19: Dansk designs ltd

Thank You