: mix your realityBrian Mullins, Founder/CEO

ARDevCamp SD 2011

I’ll be quick, so we can get to the important stuff

• What?

• Who?

• Why now?

• What next?

What is Augmented Reality (AR)?

Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics.

What is Augmented Reality (AR)?

Augmented reality is the pursuit of eliminating the latency between atoms and bits.

- rouli (Augmented Times)

Weak vs Strong?

• it’s more accurately Location based vs Vision based

• It’s not an East Coast vs West Coast thing so lets try and not pick sides

• Location based AR got people talking about AR

• Both technologies have their place

• Where can I buy a couch? vs What will the couch look like in my living

room?

• Vision based AR has the potential to really get people to use AR

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• daqri makes creation and delivery of exciting mobile Augmented Reality (AR) experiences practical for all companies and individuals, now.

• We have 2000 content creators in our private beta

• Over 20 of the Fortune 500 companies are in the private beta.

What is daqri?

Augmented Reality, daqri-style

Demo video

• separate the technology from the creative

• empower an order of magnitude more creators of content

daqri: Tools to create, technology to deliver

Cloud Service

• Serves content on-demand

• built in campaign tools like analytics

• Advanced, perspective based browser for 3D experience

Create it Deliver it Experience it

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• The mobile Augmented Reality market is expected to grow to over $1.5 B by 2015.

• Worldwide Smartphone users are expected to pass 1 Billion by 2013.

We are all positioned to catch the wave…

We are all positioned to catch the wave…

• If you remember one thing from my presentation, let it be this slide.• We aren’t competing against each other, we are the pioneers of a whole

new medium.

What we have learned at daqri

• No one is your competitor, any AR success is a victory for all of us

• Putting AR in your app name won’t make it sell

• The best AR apps are great apps that have AR

• You might not be able to teach your users how AR works, but you can make them an awesome UX

• Don’t forget the sound, it’s a little more than half the emotional connection

• Turn on your video out, open your API, share your successes and failures

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Thanks.@mrlaserbeam

@daqri