Build products not data centers

@darraghke

Lonely Planet history: the traveller’s bible.

2013 - 40th Anniversary500 titles printed in 17 languages > 120m sold

Reality Distortion Affect in 2007

Developer culture - “ freedom and responsibility”

Print

#1 global guidebook publisher

Over 500 titles published

130 million guidebooks published

12 magazines published

Content

372,000 points of interest

28,995destinations

9 million YouTube views

35,000images

Social

3.3 millionTwitter followers

1.5 millionFacebook fans

1.8 millionfollowers on Google+

700,000Instagram followers

700,000+Pinterest followers

Community

102 millionvisitors a year

586 millionwebsite page views a year

1.25 millionnewsletter subscribers

226 authorsin 46 countries

6 million+community members(social + thorn tree)

Digital

10 millionapps downloaded

5.2 millioneBooks downloaded

400,000 Flipboard subscribers

11 millionFlipboard flips

Multiple channels, millions of users

AWS Services – 2014

https://gigaom.com/chart/amazon-facebook-google-microsoft-infrastructure-spending/

LONELY PLANET

Clouds biggest disruption – The sales process

The New Normal

Transparent licensing and pricing (publicly available).

Don’t bring a sales guy to a geek gunfight, bring an architect.

Large refresh projects are no longer required.

LONELY PLANET

The product has to sell itself

Phase 1 complete

“The WAN is dead long live the Cloud”

Phase 2 complete

LONELY PLANET

LONELY PLANET

Knit services together to build products.Mobile

Serverless

Other services

Amazon API

Gateway

Amazon

Cognito

Amazon

Mobile Analytics

Amazon

SNS

AWS

Device Farm

AWS

Mobile Hub

Amazon

Kinesis

Amazon Machine

Learning

AWS IoT

Amazon Elastic

Transcoder

AWS

Lambda

Amazon ECS - Containers

LONELY PLANET

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