Professional ProfileDarrell W. BurnettP.O. Box 155, Van Alstyne, TX 75495(817) 307-19951darrellburnett@gmail.com

Darrell Burnett - Professional Profile

- PRESIDENT INTEGRATED MARKETING GROUP, Ardmore, OK (1999 – 2006)- Launched highly successful marketing company specializing in event management, cross promotions, sponsorship negotiations and

management, new product development, ambassador programs, and brand development for global brands includingPurina Mills Oster John Deere Coleman

- DIRECTOR OF MARKETING AND MEDIA NATIONAL CUTTING HORSE ASSC, Fort Worth, TX (1997-1999)- Led a high-profile team in planning, developing, and sustaining a visible awareness to promote future growth areas for all divisions

within the association. Managed all promotions and marketing of five major events - Grew sponsorships from $500K annually to $2.5 million and increased revenue and brand awareness with wearables program- Developed celebrity cutting program including Joe Montana

- DIRECTOR OF MARKETING AND SALES SOONER TRAILER MANUFACTURING, Duncan, OK (1992-1997)- Developed balanced marketing strategies that allowed Sooner Trailer to profitably grow from $7MM to $24MM in 3 years - Developed and negotiated cooperative marketing program with GMC and Dodge trucks- Product placement on the Academy Award winning movie The Horse Whisperer

- CORPORATE PROMOTIONS MANAGER AMERICAN QUARTER HORSE ASSOCIATION, Amarillo, TX (1989-1991)- Increased national sponsorship program from $2.2MM to $12.4MM with new state association programs and corporate sponsors- Secured sponsors for ESPN television program American Horse- Created AQHA / PRCA Horse of the Year program

- VICE PRESIDENT PIPELINE RESOURCES INC., Van Alstyne, TX(2006 – Present)

- Privately owned independent oil and gas exploration company whose key focus and business strategy has been to partner with otheraccomplished independents, both big and small, with the common goal of developing bypassed and overlooked reservoirs primarily along the Texas gulf coast.

- Raise equity funds for oil and gas exploration and production projects from institutional investors and private placement.

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Integrated Marketing Group –Oster Equine Care SeriesConsulting(marketing and new product development) including revolutionary line of horse grooming supplies to become category leader and re-establish  Oster’s  innovator  position  in  animal  care.  

Awarded prestigious IDSA bronze medal for

product design

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• $5MM brand establishing 20% market share in 3 yrs.

• Negotiated celebrity endorsement with Joe Montana

Integrated Marketing Group –Purina MillsLed development of Purina Ambassador Program and creation of Purina Horse Owners Workshop

Ambassador Program Horse Owners Workshop

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Mobile Education

Association Marketing –NCHA & AQHA18 years in lifestyle marketing and promotions increasing NCHA sponsorship revenue from $500K to $2.5MM in 2years and growing AQHA sponsorship by $10MM.

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Created the AQHA-PRCA Horse of the Year Program , now sponsored by Wrangler and widely acknowledged as

among the premier recognition /award program in the equestrian community

Sooner Trailer Business Development As Director of Marketing and Sales, implemented aggressive growth programs including dealer expansion, cooperative marketing and grass roots marketing programs targeting horse owners in key lifestyle  demographics  “ruralpolitans”  to  rapidly  and  profitably  grow  sales  from  $7MM  to  $24MM  

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1997 SIERRA BY GMC

Trailer compliments of Sooner Trailer

Cooperative Marketing Programs

Product Placement