darrin shaya's presentation from the event "stopping them from stopping you"
DESCRIPTION
Darrin Shaya of Black and Decker Presentation from the "Stopping them from Stopping you" event 10/11/09TRANSCRIPT
Patent Oppositions in the European Patent Office
Darrin Shaya, Black & Decker
10 November 2009
Oppositions – enhance competitive position
Strategy
Offensive Defensive
Remove ObstaclesIncrease cost base
Customer/licensee uncertaintyNegotiation use
Unsafe to sell to customerWar Chest
Reaction to litigation threatDelay National Proceedings (?)
Negotiation use
Oppositions – enhance competitive position
Prior Art collation /
management
IP budget allocation
Competitor Watch
Forum Shopping
Tactics
Oppositions – enhance competitive position
Lose Faith in IP?
Glass Houses & Stones
Time &Resources
ExhaustDefences
/ Art
Cleara Path
forCompetitor
Risks
Oppositions – enhance competitive position
Costs
NationalProceedings
VsOpposition
Use weaponsor keep inreserve
Time scales
Need to contrast
Oppositions – enhance competitive position
• Real examples:
• Global competitor A
• Escalating infringement accusations - $80m+ risk
• Require freedom to use and removal of $ risk
• Multi-jurisdictional litigation threatened
• War Chest approach & oppose their other patents
• Free X-licences
Oppositions – enhance competitive position
• Competitor B• An acquisition target.• IP valued by B at 10s of $m• Prior to due diligence, oppose B’s key
patents• IP valuation significantly reduced• Overall purchase price reduced by $7m• Zero risk
Oppositions – enhance competitive position
• Competitor C
• Small company poaching staff and taking confidential information
• Using outside counsel for all IP
• Oppose a raft of C’s patents
• C’s costs ramp up
• C in administration
Oppositions – enhance competitive position
• Aware of all competitor products & pricing
• Aware of their patents, too ?
• Clearance process ?
• Competitor patents could prevent your sales, but their prices cannot
• Oppositions complimentary to (or instead of) clearance