daryl walker-smith - camp digital 2015

IBM DesignIBM Design

Creating ‘Hills’ to frame your releases around user-centric market outcomes, not feature requests

Daryl Walker-Smith & Richard Halford

IBM York Lab

#CampDigital

There’s Gold in them thar Hills

IBM Design :: ©2015 IBM Corporation

Who we are & What we do

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Daryl Walker-SmithSenior UX Designer

Richard HalfordSenior UX Designer


We will be showing you how simple and powerful ‘Hills’ are, how they work, how to use them and learn how to construct them in less than an hour. (And start using them today!)

Our Hill

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“Good design is good business.”

- Thomas Watson Jr., 1973

5www-03.ibm.com/ibm/history/ibm100/us/en/icons/gooddesign/

http://www-03.ibm.com/ibm/history/ibm100/us/en/icons/gooddesign/


Paul Rand6


Ray & Charles Eames

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“There’s one key to our future growth:the client experience.”

- Ginni Rometty

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IBM Design Thinking

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IBM Design Thinking is a framework for delivering great user experiences

to our clients.

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IBM Design Thinking Methods

Design Thinking methods help you envision your user experience12


Sponsor Users

Sponsor Users bring your team deep domain expertise around edge-case usage13


Playbacks

Playbacks align teams and stakeholders, clients, and prospects around stories that show the value of your offering

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So what is a ‘Hill’?

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https://youtu.be/TUXuV7XbZvU

https://youtu.be/TUXuV7XbZvU


• The human race…

• …will send a man to the moon…

• …and return him back safely to earth by the end of this decade

An example of a great hill

Who

What

Wow & Wow

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How did they ‘take’ this Hill?

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• By using a diverse team of people

• by creating multiple prototypes

• and using a lot of creativity.

• They took the hill in 1969


https://youtu.be/b6TYTG81NtY

https://youtu.be/b6TYTG81NtY


What makes a good Hill?

Four things:

• Written in clear, plain language, describes value

• Clearly state who will benefit

• No jargon, technology, acronyms, solutions

• Defined, measurable outcome

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Constructing a Hill

Deliver a custom Connections community template to allow agile teams to collaborate on client projects.

A Product Manager can create a rich collaboration space for the team, across IBM, in under a minute without IT support. (Deliver by April 2015)

Who What Wow

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Creating Hills - Who should be involved?

ProductManagement

Dev UX

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• an aspirational goal for users

• a succinct objective

• focussed objective that aligns the team

• helps to drive the design and dev work.

What a Hill is

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• A milestone

• A roadmap

• A solution

• A plan for design and development.

What a Hill is not

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What do we do if our Hills are very complex?

A Hill can be complex in two ways

• Large in scope i.e. providing a broad set of user experiences involving many different types of users in multiple different contexts

• The Hill has (perhaps bi-directional) dependencies on Hills of other products, which is common in product portfolios.

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Breaking a Hill down by releases (Creating Subhills)

• Messaging only with a maximum of 10 members (Release 1)

• Messaging with channels for business unit (Release 2)

• Rich messaging with media and search across all of IBM (release 3).

A Product Manager can create a rich collaboration space for the team, across IBM, in under a minute without IT support.(Deliver by April 2015)

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How many Hills do we need?

Hill 1 Hill 2 Hill 3

1.1 1.2 1.3 2.1 2.2 2.3 3.1 3.2 3.3

Technical Foundation

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How many Hills do we need?

Hill 1 Hill 2 Hill 3


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10%

30%

50%

10%


What is the Technical Foundation?

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• Led by development

• Sets out internal technical objectives


IBM Confidential :: ©2015 IBM Corporation

• Who - Who’s the WHO for this conference?

• What - What is this conference actually about?

• Wow - What is the WOW for this conference going to be?

Activity - Constructing a Conference Hill

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Activity - Session Hill

• Who - Who’s the WHO for this talk?

• What - What is this talk actually about?

• Wow - What is the WOW for this talk going to be?

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• IBM Design heritage

• IBM Design Thinking

• What are Hills - and why are they useful?

• What makes a good Hill?

• How to create a Hill

Summary

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Find out more

IBM Design: http://www.ibm.com/design 33


Find out more

@halfordrich

Richard Halford

@darylws

Daryl Walker-Smith IBM Uni of York Lab

@IBMUniofYorkLab

IBM Design

@ibmdesign

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https://twitter.com/darylws




daryl walker-smith - camp digital 2015

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