das soti presented by nextmark: what we love, hate and desire in our digital media jobs

@jpych #digidaydas #dmhp

What We Love, Hate and Desirein Our Digital Media Jobs



Feedback


About the Survey• Goal to determine drivers and effects of job satisfaction in

digital media industry• Digiday polled its opted-in base of leading digital media and

marketing professionals • Incentive: chance to win 1 of 5 $100 AMEX Gift Cards• Results gathered over 3 weeks

– February 11 – March 3, 2012• 601 Respondents


How We Analyzed the Results


• Multiple regression analyses were conducted to identify the most important predictors of Industry Job Satisfaction

• New variables were introduced to rinse and condense the information present in survey questions

• Explored using both interval scale and dummy variables. In the end, we used dummy variables for our analysis


The Results


We’re Generally a Happy Group

Miserable Unhappy Satisfied Enjoy Love

6.515.1

19.9

50.7

7.8

Rate Your Happiness78.4%


And We’re Getting a Bit Happier

Much Worse Worse Same Better Much Better

4.8

19.4

40.0

26.2

9.5

Change in Happiness in Last 12 Months


What we LOVE about our jobs


What We Love about Our JobsWe love the people and the dynamic nature of the business


What we HATE about our jobs


What We Hate about Our JobsWe hate the some of the people, the work, and the long hours


We’ve Been Loyal to Our Employer

<1 year 1-2 years 3-4 years 5-10 years >10 years

9.8

34.1

22.4 23.6

10.2

Time in Current Job


But Not Because We’re Happy


3.22 3.33 3.52 3.37 3.53

Happiness by Time in Current Job 6.3% correlation (weak)


2/3 of Us Plan to Leave in Next 2 years

Actively looking Next Year or Two Five Years Lifer

19.3

42.7

30.6

7.5

Percent by Commitment

62.0%


We’re Leaving Because We’re Unhappy

Actively looking Next Year or Two Five Years Lifer

2.3

3.43.9 4.1

Happiness by Commitment Level 52.2% correlation (strong)


Who is Unhappy?


First, what doesn’t correlate with job happiness


Both Sexes Equally Happy

Male Female

3.30 3.48

Happiness by Gender 8.9% correlation (weak)


We Work Hard

<20 20-29 30-39 40-49 50-59 60-69 70-79 80+

0.7 0.5 1.8

33.1

41.4

16.9

3.2 2.5

Percentage by Hours Worked


Long Hours Don’t Make Us Unhappy

<20 20-29 30-39 40-49 50-59 60-69 70-79 80+

3.00 3.00 3.09 3.39 3.35 3.39 3.474.07

Happiness vs. Hours Worked 7.8% correlation (weak)


We Feel Underpaid

Gulag Worker Underpaid Fair Overpaid Top of field

5.5

32.7

50.7

6.0 5.1

Rate Your Compensation


But Money Doesn’t Buy Happiness

Gulag Worker Underpaid Fair Overpaid Top of field

2.9 3.13.6

3.23.8

Happiness by Compensation 20.6% correlation (medium)


Tenure Doesn’t Matter Much


3.40 3.20 3.36 3.35 3.54

Happiness by Time in Industry 8.8% correlation (weak)


Role Doesn’t Matter Much Either

Advertiser Agency Publisher Tech / Service Provider

Other

3.29 3.213.58 3.54 3.46

Happiness by Role 11.7% correlation (weak)


Now, here’s what does correlate with job happiness


Location makes a difference

Dallas

Chicago

NYC Area

Los A

ngeles

Philadelphia

Boston

Minneapolis

Seatt

le

San Fr

ancis

co

Washingto

n, DC

Atlanta

2.80 3.21 3.24 3.40 3.45 3.48 3.50 3.57 3.62 3.71 4.00

Happiness by Location


20-somethings Least Happy

20-29 30-39 40-49 50-59 60+

3.19 3.40 3.59 3.53 3.50

Happiness by Age 12.5% correlation (weak)


We Are Unhappiest in Lower Ranks

Junior Leve

l / Asso

ciate

Manag

er / Acct

Exec

Team Le

ader

Directo

r / Su

perviso

r

VP / EVP

Divisio

n Chief

C-Leve

l / Publish

er

Owner/Part

ner

3.09 3.08 3.33 3.38 3.67 4.21 3.73 3.94Happiness by Seniority 25.4% correlation (medium)


Underlings Make Us Smile

0 1-10 11-20 21-50 51-100 101+

3.25 3.34 3.56 3.78 3.794.40

Happiness by # of People Managed 16.4% correlation (weak)


Training Makes Us Happy

Drowning Need Help Adequately Trained

Maestro In My Sleep

2.442.78

3.35 3.65 3.33

Happiness by Preparation for Current Job 20.5% correlation (medium)


A Career Path Makes Us Even Happier

2.22 2.91 3.47 3.77 3.89Happiness by Opportunity for Advancement 42.0% correlation (strong)


focus on lower ranks withtraining + opportunities

-> happiness-> retention


Other Interesting Findings


Advertiser Perspectives


Advertisers like their Agencies

Terrible Below Average Average Above Average The Best

10.0

17.5

35.030.0

7.5

Rate Your Media Agency72.5% rated at or above average

Agencies are from Lake Wobegon


If advertisers had a magic wand…


Advertisers want agency partners who lead with good experience


Publisher Perspectives


Publishers Not Fond of Media Agencies

Horrible Bad Average Pros Fantastic

3.1

34.0

56.8

5.60.6

Rate The Media Agencies You Deal With


Because They Are Frustrated

Would Rather Sell Around

Them

Just Buy Same Things bc Easy

Repackage My ideas

Innovative / Open to Ideas

They Help Me Sell

23.9

40.3

17.011.3

7.5

Describe Your Working Relationship with Agencies


If publishers had a magic wand…


Publishers want agencies to be creative, understand, and communicate


Agency Perspectives


Agencies Love Microsoft Excel

Never <15 Minutes 15-60 minutes 1-4 hours >4 hours

1.8 1.27.9

54.3

34.8

Time Spent in Microsoft Excel


Agencies Use Excel to Make Media Plans

Symphony MediaMind iDesk MediaVisor Excel

1.3 4.5 8.4 9.7

76.1Tool for Creating Media Plans


Agencies Use comScore for Research

Quantcast Alexa Compete Other Nielsen comScore

1.3 1.9 5.0 9.4 12.5

70.0

Tool for Research


Agencies Use DFA for Ad Serving

Zedo Mediaplex Atlas Other MediaMind DFA

0.64.5 7.6

11.5

21.7

54.1Tool for Ad Serving


Most Agencies Not Happy With Tools

Bad Mediocre Good Double Rainbow

7.9

51.5

38.2

2.4

Rate Your Tools59.4%


If agencies had a magic wand…


Agencies want better clients, better work, better tools, and fewer hours


76.1%

Email Excel FileSharing

Research

Ad Serving

Buying / Billing

http://en.wikipedia.org/wiki/File:Microsoft_Excel_2010_icon.png

http://en.wikipedia.org/wiki/File:Microsoft_Outlook_Icon.png


replace excel


Buying / Billing

Research

Ad Serving


You Get Detailed Publisher Info

7,500+ sites


more powerful AND easier to use

It’s better than Excel


and it’s free


GruntWorker

KnowledgeWorker


Digital MediaHappiness Project


www.NextMark.com/planner

ChrisChris O’Hara

CRO

ChrisChris DeMartine

Director of Biz Dev

JoeJoe Pych

Founder & CEO


Gift Card Winners

das soti presented by nextmark: what we love, hate and desire in our digital media jobs

Documents