dashboarding for growth
TRANSCRIPT
Jordan Feldstein - @JFELDSTEIN
A Dashboard Should:
• Inform you of key trends.
• Keep you (and your team) focused.
Jordan Feldstein - @JFELDSTEIN
What’s Not On It.
• Dashboard controls your focus.
• Ask yourself: “If we improved this number, and nothing else, will it help the business?”
• Only focus on “YES!”s.
Jordan Feldstein - @JFELDSTEIN
What’s On It?
Scale Performance User Value
How big are you? How much new traffic is coming in?
How big are you? How much new traffic is coming in?
How big are you? How much new traffic is coming in?
Jordan Feldstein - @JFELDSTEIN
What’s On It?
Scale Performance User Value
How much traffic is converting into users?How much traffic is converting into users?How much traffic is converting into users?
Jordan Feldstein - @JFELDSTEIN
What’s On It?
Scale Performance User Value
How much does each user impact the business?How much does each user impact the business?How much does each user impact the business?
Jordan Feldstein - @JFELDSTEIN
How To Use It?
Inbound Traffic Conversion Rate Revenue Per User
• Focus on the Trends.
• Let the dashboard guide your attention.
Jordan Feldstein - @JFELDSTEIN
(AARRR, anyone?)
Inbound Traffic Conversion Rate Revenue Per User
• Acquisition
• Referral
• Activation • Retention
• Revenue
Jordan Feldstein - @JFELDSTEIN
If You Want To Improve:
Inbound Traffic Conversion Rate Revenue Per User
• Test and scale new marketing channels.
• Test and tune the product’s virality.
Jordan Feldstein - @JFELDSTEIN
If You Want To Improve:
Inbound Traffic Conversion Rate Revenue Per User
• Examine the funnel
• Devise hypotheses
• Run experiments.
Jordan Feldstein - @JFELDSTEIN
If You Want To Improve:
Inbound Traffic Conversion Rate Revenue Per User
• (Depends on your product)
• Ideas: Talk to users, experiment with the pricing, work on retention, etc.
Jordan Feldstein - @JFELDSTEIN
That Is My Dashboard.
Inbound Traffic Conversion Rate Revenue Per User
• Forces you to think in terms of trends.
• Keeps you focusing on impactful numbers.