data artist, not a scientist
DESCRIPTION
Presented at SUPERWEEK 2014, Caleb Whitmore makes the case that, as digital analysts, we're really more data artists than data scientists because. Caleb explains how he sees data as simply a means of understanding human interactions and that by analyzing the data of those interactions we (analysts) can better understand people and help to ultimately solve their problems. As the the argument goes, this process is more artistic and creative than scientific.TRANSCRIPT
![Page 1: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/1.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
You’re a Data Artistnot
a Data Scientist
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 2: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/2.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
CALEB WHITMORE
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 3: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/3.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
TEAM© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 4: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/4.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Harvard Business Review, October 2012http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century/
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 5: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/5.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
But what does a Data Scientist do?
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 6: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/6.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
( this slide intentionally blank )
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 7: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/7.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
“…If there’s one thing that gives a job an indefinable allure, it’s that no one really knows exactly what you do, or how you do it; they just
know you do something important…”
By Judith Magyar, Strategic Communications Director, SAP Platform Solutionshttp://www.forbes.com/sites/sap/2014/01/21/data-scientist-sexiest-job-of-the-
century/© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 8: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/8.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
“…If there’s one thing that gives a job an indefinable allure, it’s that no one really knows exactly what you do, or how you do it; they just
know you do something important…”
By Judith Magyar, Strategic Communications Director, SAP Platform Solutionshttp://www.forbes.com/sites/sap/2014/01/21/data-scientist-sexiest-job-of-the-
century/© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 9: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/9.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
“…If there’s one thing that gives a job an indefinable allure, it’s that no one really knows exactly what you do, or how you do it; they just
know you do something important…”
By Judith Magyar, Strategic Communications Director, SAP Platform Solutionshttp://www.forbes.com/sites/sap/2014/01/21/data-scientist-sexiest-job-of-the-
century/© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 10: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/10.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
???!
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 11: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/11.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 12: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/12.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 13: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/13.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 14: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/14.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 15: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/15.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 16: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/16.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 17: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/17.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 18: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/18.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 19: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/19.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
OUT IN
BIZ
TECH
STRATEGY
IMPLEMENTATIONREPORTING
ANALYSIS
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 20: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/20.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
What is the meaning of
life?© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 21: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/21.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
42© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 22: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/22.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
We Ask Questions
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 23: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/23.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Analytics is inherently
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 24: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/24.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 25: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/25.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Our job is about communicating
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 26: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/26.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Data
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 27: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/27.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Information
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 28: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/28.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Knowledge
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 29: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/29.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
![Page 30: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/30.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
![Page 31: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/31.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
![Page 32: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/32.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
We are artists – our canvas and tools are just
different© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 33: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/33.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
This is where creativity comes
into focus© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 34: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/34.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Creativity = problem solving
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 35: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/35.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Ultimatelydata is the sum of
human interactions
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 36: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/36.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 37: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/37.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 38: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/38.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Ultimatelydata tells the story
of us
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 39: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/39.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
We Turn Data
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 40: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/40.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 41: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/41.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
intoKnowledge
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 42: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/42.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 43: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/43.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
intoWisdom
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 44: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/44.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 45: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/45.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
intoInfluence
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 46: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/46.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
INFLUENCE
WISDOM
KNOWLEDGE
DATA
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 47: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/47.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 48: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/48.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 49: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/49.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
RESULTS
INFLUENCE
WISDOM
KNOWLEDGE
DATA
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 50: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/50.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Ultimatelydata is about
solving human problems
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 51: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/51.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Business Goals
Supporting Questions
Data to Answer Questions
Required Implementation to
get the Data
Report Configuration &
Access
Data Analysis & Answers
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 52: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/52.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Goals: Align With Your Business
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 53: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/53.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Business Goals
Supporting Questions
Data to Answer Questions
Required Implementation to
get the Data
Report Configuration &
Access
Data Analysis & Answers
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 54: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/54.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
TipAsk Business Questions, NOT Metrics
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 55: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/55.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
ExampleMetric Question
How many views to Page X?
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 56: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/56.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
ExampleMetric Question
How many views to Page X?
Business QuestionWhich promoter is a
better partner?
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 57: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/57.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Business Goals
Supporting Questions
Data to Answer Questions
Required Implementation to
get the Data
Report Configuration &
Access
Data Analysis & Answers
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 58: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/58.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Business Goals
Supporting Questions
Data to Answer Questions
Required Implementation to
get the Data
Report Configuration &
Access
Data Analysis & Answers
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 59: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/59.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Business Goals
Supporting Questions
Data to Answer Questions
Required Implementation to
get the Data
Report Configuration &
Access
Data Analysis & Answers
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 60: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/60.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Business Goals
Supporting Questions
Data to Answer Questions
Required Implementation to
get the Data
Report Configuration &
Access
Data Analysis & Answers
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 61: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/61.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Ultimatelydata is about
solving human problems
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION
![Page 62: Data artist, not a scientist](https://reader034.vdocuments.net/reader034/viewer/2022042613/554d0df4b4c9052c5a8b4ecb/html5/thumbnails/62.jpg)
@AnalyticsPros#SPWK
@CalebWhitmore#SPWK
Thanks
© 2014, Analytics Pros, Inc. -- DO NOT RE-USE WITHOUT PERMISSION