data centre purchasing drivers, priorities, and barriers of mid-market firms

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Q3: What are the main barriers during the decision-making of data centre outsourcing in your company? 81% 79% 77% 76% 76% 72% 70% 60% 58% 57% 56% 48% 56% 42% 36% 26% 23% 21% 18% 17% 14% Mergers & acquisitions Application proliferation Regulatory or compliance requirements Redundancy / resiliency Consolidation Business continuity Big data Virtualisation Business growth Storage growth Global footprint of data centre provider/ multisite availability Access to cloud, managed service providers, or other partners Energy efficiency of the data centre facility Risk profile of the data centre location Level of control over data centre facility Cost of energy at the data centre location Resiliency level and availability of the data centre facility Network connectivity options/ carrier availability/carrier density Ease of access to the location Proximity of location to corporate offices Access to green and sustainable energy sources Base: 266 Senior level European decision makers with responsibility for data centres Size of companies surveyed: Less than 99 1% 100 to 499 17% 500 to 999 22% 5,000 to 19,999 49% 20,000 or more 11% 67% 59% 45% 39% 34% 32% 24% Lack of trusted providers in the market Impact of outsourcing on internal staff Lack of management oversight by our organisation Company culture Regulations and compliance Rising expenses Security risk/exposure Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014 To see how we can support you in your data centre strategy decisions visit: www.digitalrealty.co.uk What do you believe are the greatest drivers for data centre capacity growth today? How important are the following when making decisions about new data centre facility investments? Q1: Q2: Data centre purchasing drivers, priorities, and barriers of mid-market firms It’s no secret that the increase of digital channel interaction between firms and their customers has had an impact on their IT business strategies. Survey results indicate that this digital interaction will accelerate growth in both internal and external IT resources, and consequently increase demand for data centre solutions. What are the main drivers, priorities and barriers that influence data centre purchasing decisions for European companies?

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It’s no secret that the increase of digital channel interaction between firms and their customers has had an impact on their IT business strategies. Survey results indicate that this digital interaction will accelerate growth in both internal and external IT resources, and consequently increase demand for data centre solutions. What are the main drivers, priorities and barriers that influence data centre purchasing decisions for European companies?

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Page 1: Data centre purchasing drivers, priorities, and barriers of mid-market firms

Q3:

What are the main barriers during the decision-making of data centre outsourcing in your company?

81%

79%

77%

76%

76%

72%

70%

60%

58%

57%

56%

48%

56%

42%

36%

26%

23%

21%

18%

17%

14%Mergers &acquisitions

Applicationproliferation

Regulatory or compliancerequirements

Redundancy / resiliency

Consolidation

Business continuity

Big data

Virtualisation

Business growth

Storage growth

Global footprint of data centre provider/ multisite availability

Access to cloud, managed service providers, or other partners

Energy efficiency of the data centre facility

Risk profile of the data centre location

Level of control over data centre facility

Cost of energy at the data centre location

Resiliency level and availability of the data centre facility

Network connectivity options/carrier availability/carrier density

Ease of access to the location

Proximity of location to corporate offices

Access to green and sustainable energy sources

Base: 266 Senior level European decision makers with responsibility fordata centres

Size of companies surveyed: Less than 99 1%100 to 499 17%500 to 999 22%5,000 to 19,999 49%20,000 or more 11%

67%59% 45% 39% 34% 32% 24%

Lack of trusted providers in the

market

Impact of outsourcing on

internal staff

Lack of management

oversight by our organisation

Company culture

Regulations and compliance

Rising expenses

Security risk/exposure

Source: A commissioned study conducted by Forrester Consulting on behalf of Digital Realty, February, 2014

To see how we can support you in your data centre strategy decisions visit:

www.digitalrealty.co.uk

What do you believe are the greatest drivers for data centre capacity growth today?

How important are the following when making decisions about new data centre facility investments?

Q1: Q2:

Data centre purchasing drivers, priorities, and barriers of mid-market firms

It’s no secret that the increase of digital channel interaction between firms and their customers has had an impact on their IT business strategies.

Survey results indicate that this digital interaction will accelerate growth in both internal and external

IT resources, and consequently increase demand for data centre solutions. What are the main drivers, priorities and barriers that influence data centre purchasing decisions

for European companies?