Data, context and content strategy

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Mapped's presentation from Confab 2011: The Content Strategy Conference

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  • 1. Data,context & content strategyM.

2. M.M.M.M. 3. ref Richard Nisbett, The Geography of Thought 4. M. 5. M. 6. Site search terms categories 2% 2% 1%6%14%53%23% HealthProduct Tools Product related ClaimsOther VHI 7. M. 8. Tracker mortgagesWith this type of __________, the interest rate tracks a __________ that is outside the__________ of the lender, such as the Bank of England base __________. Every timethat rate goes up or __________, so does the interest rate on your __________.Naturally, you will be better off __________ the interest rates __________ and yourmonthly __________ will be less. But, you should make sure your __________ will allowyou to make __________ monthly payments if __________ rates were to go back up.Early __________ charges will sometimes __________ if you switch away from the__________ before the tracker deal period __________. 9. Tracker mortgages With this type of __________, the interest rate tracks a __________ that is outside theNaturally, youthe lender,better off __________ base interest rates time __________ of will be such as the Bank of England the __________. Every__________up or __________, so does the interest rate on be less. But, you should that rate goes and your monthly __________ will your __________.make sure your __________ will allow you to make __________ monthlypayments if ____________________ theto go back __________ __________ Naturally, you will be better off rates were interest rates up. Early and yourcharges__________ will be less. But, you should you switch away from theallow monthly will sometimes __________ if make sure your __________ will you to make __________ monthly payments if __________ rates were to go back up.__________ before the tracker deal period __________. from the Early __________ charges will sometimes __________ if you switch away __________ before the tracker deal period __________. 10. 11. 12. Creamy 13. M. 14. M. 15. An exercise 16. M.M.M.M.

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