data driven design

DataDriven Design

Presented By:Tanya MathewMaster of Design

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Design is not just what it looks like and feels like.Design is how it works.

- Steve Jobs

Quantitative

DataNumerical data that shows the who, what, when and where.

Qualitative

DataNon-numerical data that demonstrates the why or how.

Qualitative Datagives

perspective.Non-numerical data

that demonstrates the why or how.

47% of people expecta web page to load in less than 2 seconds.

- Econsultancy

40% of people will choose a different search result if the first is not mobile friendly.

- Skillcrush

consumers shop on smartphones

- Comscore4/5

couldn’t decide between two blues, so they tested 41 shades between each blue to see which one performs better.

Facebook demographics: people who like your page.

Google Analytics

Data does not design.Humans design.

Data eventually becomes a crutch for every decision, paralysing the company and preventing it from making any daring design decisions.

- David Bowman

Data tells you the ‘WHAT’, but not the ‘WHY’.

intuition +

Data

referencesMount, M., & Garcia Martinez, M. (2014). Social Media: A TOOL FOR OPEN INNOVATION. California Management Review, 56(4), 124-143. doi:10.1525/cmr.2014.56.4.124

Satyendra Singh, (2006) “Impact of color on marketing”, Management Decision, Vol. 44 Iss: 6, pp.783 - 789

Moreno, A. (2014, September 24). Data-Driven Design In The Real World. Retrieved from http://www.smashingmagazine.com/2013/09/data-driven-design-in-the-real-world/

Web design statistics for 2015. (2015, March 9). Retrieved from http://www.ironpaper.com/webintel/articles/web-design-statistics-2015/#.VhsYIfSC2VA

Ciotti, G. (2014, August 20). Color Psychology: How Colors Influence the Mind. Retrieved from https://www.psychologytoday.com/blog/habits-not-hacks/201408/color-psychology-how-colors-influence-the-mind

Holsen, L. (2009, February 28). Putting a Bolder Face on Google. Retrieved from http://www.nytimes.com/2009/03/01/business/01marissa.html?pagewanted=print

Rodenback, E. (2014, January 8). A Makeover in Maps ; Rethinking Design in Data-Driven World.

K, K. (2015, May 11). A Web Designer’s Guide: Data Driven Design. Retrieved from http://www.webdevelopmentgroup.com/2015/05/data-driven-design-washington-dc/

Image Sources:

http://www.makingdifferent.com/how-to-check-facebook-page-demographics-and-location-details/

https://blog.kissmetrics.com/social-media-by-demographic/

http://thenounproject.com/

http://www.seeklogo.net/

http://www.google.com/analytics/