@gleonhardGerd Leonhard, Futurist

& CEO TheFuturesAgency

Data » Oil? Privacy » Publicy...?

!rst found via Clive Humby @ AMA

@gleonhard

!rst found via Clive Humby @ AMA

Beyond Moore’s Law

The

futu

re is

already h

ere! Data: volunteered...

observed... inferred

Thanks to Kevin Kelly

1990 2005 2015

A Networked Society means Data goes center-stage

The

futu

re is

already h

ere!

Earned Media / the Social OS accept signi!cant Control-Loss

The

futu

re is

already h

ere!

People of the Screen* are rampant

Data Producers

The

futu

re is

already h

ere!

Meta-Content explodes in value

The

futu

re is

already h

ere!

We are heading towards total Transparency

The

futu

re is

already h

ere!

It used to be that publicy had to be paid-for.

Soon, privacy may have to be paid-for *hat tip to Jeff Jarvis

The

futu

re is

already h

ere!

“Change the instruments, and you will change the entire social theory that goes with them”

Bruno Latour 2009

The

futu

re is

already h

ere! Data+ Social + Mobile + Location

about to become a $1 Trillion market

The

futu

re is

already h

ere!

Time for Privacy Standards *

The

futu

re is

already h

ere!

A do not track / use option will be important...but...

The

futu

re is

already h

ere! Having the cake

and eat it?

The

futu

re is

already h

ere! A few quick reminders re Oil

*Kuwait soldier image via AlGore app ‘our choice’

The

futu

re is

already h

ere!

Who is the next BP Exxon-Mobil Shell?

The

futu

re is

already h

ere!

Big Data... like Big Oil?

Who?

When?What?

How?

Image licensed from Sevensheaven.nl

The

futu

re is

already h

ere!

Good data creates enormous value

as well as other ‘opportunities’

The

futu

re is

already h

ere!

But beyond $, big Data must also allow

for Common Bene!ts

EU Vice-President Viviane Reding: “the great threat to individual

liberty in the digital age comes from companies that use our data

to enrich themselves — buying and selling our most

intimate details for their own corporate benefit.”

The

futu

re is

already h

ere!

We need to be careful and retain the Internet’s

Ethos of the Commons once data is $$$$ Oil $$$$

Neutrality Interoperability

Share-abilityChoice

Level playing !eldsOpenness

The

futu

re is

already h

ere!

Openness invariably means increased Risk, too

via Alan Moore Straight No Lines

The

futu

re is

already h

ere!

The new economics of Publicy

The

futu

re is

already h

ere!

But ... aren’t

humans a lot

more complex

and non-linear

than

Algorithms?

The

futu

re is

already h

ere! A reduction of human complexity in

order to satisfy machines?

The

futu

re is

already h

ere!

Privacy is a human right -

Publicy is technology’s right ?

The

futu

re is

already h

ere!

We are already..

Paying with our Data

The

futu

re is

already h

ere!

A Faustian deal?

The

futu

re is

already h

ere!

It comes down to control and responsibility

The

futu

re is

already h

ere!

We have new powers. Now we need to learn

new responsibilities

The

futu

re is

already h

ere!

The

futu

re is

already h

ere!

C R E A T I V E

D E S I G N :

ThankYou!

@gleonhard