data monetization: leveraging legacy with big data

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Data Monetization PUBLIC 1 st October 2014 Leveraging Legacy with Big Data

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Covering 65 petabytes of active data across 80 countries and 60 million customers and 7000 systems, data virtualization lowers total cost of ownership, improves agility, and enables greater business self service. http://www.cisco.com/c/en/us/products/cloud-systems-management/data-analytics/index.html

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Page 1: Data Monetization: Leveraging Legacy with Big Data

Data Monetization

PUBLIC

1st October 2014

Leveraging Legacy with Big Data

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7000+ Operational Systems

65Pb of Active Data

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Making Data an AssetLegacy bad, heritage good

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65Pb of Active Data

Monitization

Overhead Asset$ $

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What does our businesses want?

PUBLIC

AMBITION TECHNOLOGY REQUIREMENTS

A single unified global data platform

Internet speed of change

Advanced Analytical Capabilities

Lowest possible TCO-D

agile Change

Self Service Analytics

Automated Delivery

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Data Architecture circa 2011

PUBLIC

ETL WAREHOUSE ANALYTICS

Source

Ops

Trades

Position

Corp

Actions

Integration

ODS

CMF

StagingExternal

Market Data

Client

Exchange

ETL

Warehouse

Enterprise

Logical

ModelETL

Division Marts

Product

ETLProduct

Product

Product

Strategic Marts

Function

ETL

Function

Function

Function

Channels

eCommerce

Analytical

Tools

Reporting

Read

ReadETL

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Data Architecture circa 2011

PUBLIC

Whats the problem?

Change is too slow

Running costs prohibitively expensive

Multiple platforms giving a

partial view of our business

….incredibly unhappy customers

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The Elephant enters the roomApache Hadoop

PUBLIC

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Future State Data ArchitectureThe Data Operating System

PUBLIC

Data Platform

Security

Operations

Pluggable Multi-tenant Processing

Batch

API Façade (SQL and RESTful)

OnlineInteractive In-Memory

Search Graph

ConsumptionRepositories

Compute and Storage

Apps

Metadata Management

Governance

Tag, filter &

process

Inte

gra

tio

nR

eal-tim

eB

atc

h

Data Sources

SQL & ScriptingRDBMS

XML

API

Files

EUC

Internal

AppsAnalytics Reporting

Business

Intelligence

External

AppsDWH

ODS / Data

Marts

Page 9: Data Monetization: Leveraging Legacy with Big Data

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Product Sprints

Modelling Sprints

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Agile Data developmentContent driven, business enabled product development

Data

ProductsLoad Data

Business

Analysis &

DQ Check

Integration Reporting &

Dashboards

Advanced

Analytics

Data Engineering

Data Science

Page 10: Data Monetization: Leveraging Legacy with Big Data

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PUBLI

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The Data LakeBuilding a big data enabled Enterprise

“Big Data is the most important technology I’ve seen since Mozilla”

Project Sponsor

OpEx 95%

Apache Hadoop has a

TCO-D that is 95%

cheaper than the current

analytical platforms

5 Weeks

11 Sources

To…..

Load &

Integrate &

Dashboard

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So we’re done?Hurdles for Hadoop

PUBLIC

AMBITION TECHNOLOGY REQUIREMENTS

Internet speed of change

Advanced Analytical Capabilities

Lowest possible TCO-D

agile Change

Self Service Analytics

Automated Delivery

A single unified global data platform

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Issue #1: GlobalImmoveable data

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API Façade (SQL and RESTful)

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Issue #2: UnifiedConsolidating Platforms

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Future State Analytics

Legacy RDBMS MPP

Reporting &

Dashboards

Advanced

Analytics

API Façade (SQL and RESTful)

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Future State Data ArchitectureDriving Principles

RDBMS is becoming legacy……………but SQL is not

Virtualization is a key enabler for our Big Data strategy

Page 15: Data Monetization: Leveraging Legacy with Big Data

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Journeys to insightSuccesses to date

Sprint 1

= + =>

Sprint 2

= + =>Sprint 1

Sprint 3

= + =>Sprint 2