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Data on the Driver: A sampling of traffic psychology and opportunities Bryan E. Porter, Ph.D. October 31, 2014 for DriveSense 14 Slide 2 Slide 3 A few traffic psychology topics The multiple Es Self-report to field and archival data Naturalistic to direct observations Simulators Neuroscience, physiology, social, cognitive, behavioral, clinical Human factors (person-machine) Risky behaviors / perceptions of risk Road user vulnerability considerations Countermeasure development and evaluation Travel mode choice Interdisciplinary in nature Slide 4 The Behavioral Psychology Research & Analysis Team (BPRATs) Slide 5 Slide 6 Slide 7 Slide 8 Slide 9 Slide 10 ----Looking deep, and local to regional Rural vs. Urban Focus Slide 11 Field Sites in Virginia Original in 2007 (State 28) Added in 2008 (New 11) Slide 12 Virginia Field Stations 2007 pres. CIOT = Click It or Ticket Slide 13 ---- The federally-mandated piece of the puzzle The Statewide Focus Slide 14 The 15 counties 136 sites across 15 county/regional areas: interstate ramps, arterials, local roads Slide 15 And the 2013 use rate was 79.7% Virginia Observed Belt Use History (87 13) Slide 16 ---Example from Ash, Edwards, & Porter (2014) ---Going macro-level combining others field work with population-level predictors Traffic Safety Culture Slide 17 Slide 18 Slide 19 Slide 20 Slide 21 Slide 22 Challenges and Opportunities Slide 23 Automated Vehicles Whats next, then, for us? Slide 24 Mobile data collections vs. Distraction risks Slide 25 Developing efficient collection methods that LINK: (1) self-reported internal data (2) behavioral observations, including long-term naturalistic and direct observations (3) relationships in/among environmental, cultural, social levels Slide 26 now go out there and observe! Slide 27 For More Information Bryan E. Porter, Ph.D. Professor of Psychology Old Dominion University Norfolk, VA 23529-0267 Phone: (757) 683-4458 Email: bporter@odu.edubporter@odu.edu