data privacy solutions for advertising agencies - truste

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CONTACT US US: 888.878.7830 www.truste.com | EU: +44 (0) 203 078 6495 www.truste.eu

POWERING TRUST in the Data Economy

Privacy Solutions for AgenciesBe the “Go To” Trusted Advisor with a Comprehensive Privacy Solution.

Thousands of the world’s leading companies choose TRUSTe to help protect the privacy of their customers.

The world’s most strategic agencies choose to partner with TRUSTe and stay close to their clients’ brands.

WHY AGENCIES PARTNER WITH TRUSTeAgencies partner with TRUSTe to deliver privacy safe ads for OBA and more.Agencies play a key role in protecting their clients’ brand reputation, including ensuring the delivery of

privacy safe ads for OBA (online behavioral advertising). Working alongside TRUSTe as an approved

provider of the DAA, EDAA, and DAAC Icons for OBA (“Icons”), agencies safeguard Icon delivery

through the ad ecosystem. In addition, agencies collaborate with TRUSTe to implement privacy best

practices for advertising clients, such as monitoring the compliance status of their suppliers when doing

business online.

Strategic agencies are integral to the privacy conversation with the brands they represent. The world’s most successful agencies have privacy experts on their team to keep them at the head

of the pack. Your ability to advise clients on the best way to protect their brands gives you a

competitive differentiator over other agencies. Time and again, agencies choose to partner with

TRUSTe to add to their arsenal of consultative experts who can intelligently converse with brand clients

on privacy strategy.

TRUSTe’s full service team is an extension of your agency’s consultative team. TRUSTe doesn’t just give you a product to figure out on your own. We provide you with a full

service team to run privacy reports, provide analysis, and alert you when there are emerging privacy

developments that impact your business. We proactively identify ways you can advise on the protection

of your clients’ brands.

No other data privacy management company can match TRUSTe’s experience. For almost two decades, TRUSTe has been the leader in data privacy management. As a pioneer in

privacy certification beginning in 1997, TRUSTe was the first to build early website and app scanning

tools, and continues to be a first-to-market innovator in desktop, mobile and video OBA compliance as

part of a comprehensive suite of data privacy management solutions.

As you and your clients grow, TRUSTe’s privacy solutions meet emerging needs.As companies grow, their in–house privacy operations grow, and they want to work with agencies that

are part of the integrated solution. TRUSTe’s privacy solutions allow advertisers and their agencies to

have the most powerful suite of privacy tools at their fingertips.

truste.com/ads

TRUSTe is an approved

DAA, EDAA, and

DAAC provider of

the AdChoices icon,

and is seamlessly

integrated with the

AppChoices app.

TRUSTe is an approved

EDAA certification

provider responsible

for independently

assessing and

validating a company's

compliance with the

European Principles

on OBA.

2TRUSTed Ads



HOW TRUSTed ADS WORKSAgencies partner with TRUSTe to deliver privacy safe ads for OBA and more.TRUSTed Ads is the leading OBA privacy solution in the market that overcomes technology hurdles addressing consumer

privacy preferences on any platform or device. Eliminate privacy risks through clear notice and choice through consumer

preference controls. Ensure OBA compliance with global self–regulatory bodies including the DAA, EDAA, and the

DAAC.

Many of the world’s leading brands, agencies and ad platforms work with TRUSTe to protect the privacy of their

customers, including:

Ad Choices

ABC Bank We’re here for you

Close

ABC BankABC Bank cares about your privacy. An Ad Network delivered this personalised ad for ABC Bank based on your interests.

Set Your Ad Preferences »

Powered by

AdChoices


AdChoices


AdChoices


2. Provide Notice

In Ad

3. Consumer Choice1. Click AdChoices Icon

BrandsAOL

AT&T

Cisco

Comcast

Delsey

Disney

EA

eBay

Enterprise Holdings

Forbes

Gap

Garmin

Hilton

HP

IBM

Kellogg’s

Levi’s

LinkedIn

McDonald’s

Monster

Nestle

Nike

Oracle

RingCentral

Salesforce

SurveyMonkey

Symantec

The Economist

The New York Times

The Ritz–Carlton

Verizon

VMWare

WebMD

Workday

AgenciesDigitas

Initiative

iProspect

MEC

Moxie

Ogilvy & Mather

Omnicom Media Group

Starcom MediaVest Group

Universal McCann

Ad PlatformsADARA

Amobee

AppNexus

BrightRoll

Byyd

Drawbridge

Millenial Media

The Trade Desk

Sojern

3TRUSTed Ads



BE INTEGRAL TO THE PRIVACY CONVERSATION WITH END–TO–END PRIVACY SOLUTIONSTRUSTe provides a full suite of privacy solutions designed to meet end–to–end privacy needs. Strategic agencies that

partner with TRUSTe are integral to the privacy conversation.

Compliance ControlsOBA Compliance + Interests

Ensure compliance with DAA/EDAA/DAAC OBA programs across desktop and mobile ads, including cookie and non–

cookie based solutions.

Cookie Consent Manager

Ensure compliance with EU privacy regulations and increase customer trust by providing a way for users to manage

tracking activity on your websites.

Monitoring ControlsMarketing Cloud Monitoring

Minimize privacy, governance, performance and security risks by identifying and analyzing the tracking and data

collection activity on your websites, apps and digital properties on the marketing cloud.

Dispute Resolution

Efficiently manage and resolve consumer privacy complaints with an independent third party dispute resolution service.

Certification ServicesFixed–scope annual service includes compliance audits, gap reports and recommendations. Evaluation is based on

Certification Standards defined by regulatory programs such as US–EU Safe Harbor, APEC, COPPA, and the EDAA.

Approved organizations receive the TRUSTe seal.

Assessment ServicesCustomizable engagements requiring privacy assessments and detailed risk analysis. Common situations include new

product launches, strategic campaigns, mergers and acquisitions, international expansion, and emerging regulatory

conditions requiring rapid response.

Consulting ServicesExpert privacy consultants provide organizations with tailored privacy strategy, data inventory and collection, risk

prioritization, and privacy program development.

FULL SERVICE OR SELF–SERVICE PORTALAll of TRUSTe’s privacy solutions are available for deployment with

a dedicated privacy services team, or as a module within our Data

Privacy Management Platform (DPMP) for use by advertisers and

agencies through a cloud–based self–service portal.

4TRUSTed Ads



TRUSTe Others

OBA Compliance

DAA, EDAA, DAAC AdChoices Icon

DAA AppChoices Integration

EDAA Certification

Desktop, Mobile and Video OBA Compliance

Ad Viewability and Fraud Detection

Smart Tags for All Major Ad Systems

Branding Customization Capabilities

TRUSTed Ads API for Seamless Trafficking

Full Service Account Management or Self–Service Option

Capture Consumer Interests

Dynamic Browser Language Detection

Supports Opt–Out for Network ID and Fingerprinting Marketing Cloud Monitoring

Web Scanning (Desktop, Mobile)

Alerts for Suspicious Activity

App Scanning

Detects and Categorizes All Tracker Types (Cookies, Beacons, eTags, LS, LSO, etc.)

Detects Fingerprinting End–to–End Privacy Solutions

Cookie Consent Management

Consulting Services

Certification Services

Assessment Services

Dispute Resolution

End–to–End Data Privacy Management Platform Privacy Brand Power

#1 Globally Recognized Privacy Brand

Over 18 Years of Experience

Thousands of Brand Clients

ABOUT TRUSTeTRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by

enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our

cloud–based Data Privacy Management Platform delivers innovative technology products, including website monitoring

and advertising compliance controls — along with privacy assessments and certifications. Thousands of companies

worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect and enhance their brand,

drive user engagement and minimize compliance risk.

WHAT SETS US APART