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• Some background

• Which data sources are available to analysts

• Which sources are most commonly used - detail

• The rational use of these sources

Reactive number cruncher

v

Valuable contributor to the business

? ?

Manufacturer Wholesaler Dispenser

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Ex-fa

cto

ry

RSA

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EU PHARMA

MANUFACTURER PI

UK PHARMA

MANUFACTRURER

HOMECARE

WHOLESALE

REPACKAGING

UNITS

STORES

NHS

HOSPITALS

PRIVATE

CLINICS AND

HOSPITALS

HM PRISONS

DISPENSING

DOCTOR

EXPORT

RETAIL

CHEMISTS

MINISTRY OF

DEFENCE

PATIENTS

UK SUPPLY CHAIN

And this is a simplified version

Reduced spend on support services

including analysts

Increasingly risk-averse decision-making. More

questions asked of the data

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Analysts must add value

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Sales/Usage

• BPI/RSA/RxI

• HPA

• SCM

• Ex-factory

• DTP

• Homecare

reports

• Etc…

Patient/Rx

• Xponent

• CSD

• Longitudinal

databases

• GPRD

• Etc…

NHS/Gov’t

• QoF

• HES/SUS

• PROMS

• Census

• NHS IC

• FoI

• Etc…

Not an exhaustive list!

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BPI

• British Pharmaceutical Index

• National, monthly, all products and packs

• Projection to account for missing data

• Volume cashed up to NHS price

• Watch out for inclusion/exclusions

• Brand teams’ national monitoring of market

• Comparison of growth of different packs

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RSA/RxI

• Same source as BPI, though different inclusion rules

• Regional, granular, monthly

• Projection/redistribution/chain estimation

• Volume cashed up to NHS price

• Watch out for inclusion/exclusions

• Sales team measurement (eg bonus schemes)

• Can vary geographical presentation level (down to surgery)

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SCM• Same source as

BPI, though different inclusion rules

• Outlet level, including hospitals

• No projection – ‘reality’• Volume cashed up to

NHS price

• Commercial teams – egchemist quotas

• Investigations of buying patterns

DTP

• Only if you have a ‘direct to pharmacy scheme’

• Outlet level, including hospitals, homecare etc

• No projection – ‘reality’

• Volume and real prices

• Commercial teams – egchemist quotas

• Investigations of buying patterns

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HPA• From pharmacy stock control – usage by ward

• All products/packs monthly

• National – projected Regional – unprojected

• 90+% coverage in UK

• Own product at hospital level

• Competitor at ‘hospital brick’

• Reputation as a ‘tricky’ dataset….

• Hospital specialist team measurement

• Brand teams’ national monitoring of market

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HES/SUS

• Mandatory for English hospitals (PbR)

• Clinical coding of I/P, O/P and A&E

• Diagnosis, Procedures, Demographics

• High-cost drugs

• HES on-line

• Understanding incidence/opportunity

• Targeting of hospital resources

• Referral mapping

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• Pay/Reward/Incentive

• Targeting

• Ops planning

• Local Business planning

• Corporate reporting

• Your thoughts

• Which sources to avoid

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• Understand the data sources – don’t just rely on

vendors

• Get involved in the vendor management

• Understand and engage with your internal

customers

• Never just deliver numbers – give your view

• Present your own work where you can

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The following slides identify the main data sourcesavailable in pharma and their place within theproduct and data supply chain. Note these slides areabout the source of the data, not its use (e.g. eventhough RSA is used as a analogue for GP prescribingdemand, it is sourced from wholesale to chemists)

As the pharma supply chain is complex and variesbetween products, each slide covers only that part ofthe chain that is relevant to the data product. Wehave widened out only where necessary forcomparison.

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Pharma manufacturers

Pharma Wholesalers

Retail chemists

Dispensing Drs

Hospital pharmacy

RSA

BPI

RSA

BPISCMSCMSCM

Ex-factory

Product

Data source

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Pharma manufacturers

Logistics providers

Retail chemists

Dispensing Drs

Hospital pharmacy

DTP DTP

Product

Data source

DTP

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Manufacturers/wholesalers/logistics providers/repackaging units

Hospital Site Pharmacy

Cardiology ward

Respiratory ward

General ward

Homecare

HPA

Product

Data source

SCM

HPA HPA HPA

DTP

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Patient

Patient+

FP10

Patient+

Product

QoF GPRD,

CSD…

Xponent

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SUS/HES

Clinical

Coding