DATABASE INCENTIVE: 32” TV’s have been ordered for every store on local ad. We will be giving those away in store to promote the DATABASE PROGRAM and increase your customer list!

DEALER SHOW: Rivers Casino October 16th! Mark Your Calendars!

PA ½ Year UpdateDIGITAL: New this year: “ONLINE DIRECT MAIL DROP”Coupons are placed online at an individual store level through Facebook. HONOR THEM!We are running digital in March, May, August, September, October and Holiday.From Mid-August through September we will be focusing the ad campaign to promote the TV Giveaway. (2 weeks in Oct. will be 50/50)

DATABASE: THIS IS THE MOST IMPORTANT THING YOU CAN DO FOR YOUR STORE: RETAIL ADVERTISING STARTS IN THE STORE!PA currently has 778 customers in their database! Keep Collecting!We are sending emails out monthly. If you don’t have customers in the database – nobody will receive your emails! Need new cards? Email Stephanie! Stephanie@directresultsmg.comNew Address: Please start mailing your completed cards to our NEW OFFICE: 309 E. Morehead Street Ste. 100,

Charlotte, NC 28202

pa.localnapastore.com: Username: PADCPassword: adcouncilKeep visiting your communication site for important, up to date local and national NAPA information.

TABLETS:Tablets have been ordered and you should be receiving yours before long! The tablet is designed to draw customers in to YOUR database & make it easy for customers to sign in!Track frequent customers vs. “1 timers”Run ad campaigns accordinglyOffer incentives for multi-visits vs. discounts on each visit