WHAT IS THE VERITAS DATABERG?METHODOLOGY

THE DATABERG

- Independently conducted survey- 1,475 respondents in 14 countries, cross-industry - Primary research on how EMEA organisations hope to

harness the power of information- Find out how well companies in EMEA understand

their data so they can extract the best value out of it

The study uncovered the phenomenon of the Databerg and how Dark Data’s ability to elude senior managers could cost EMEA organisations more than €784bn by 2020.

THE GROWING DATABERG IS MADE UP OF THREE ELEMENTS:

Business Critical data –

DARKDATA

54%

TAGGED ORCLASSIFIED

DATA

CLEAN DATA 14%

ROT DATA 32%

46%

Data identified as vital to the on-going operational success of your organisation which needs to be protected and proactively managed.

1. Business Critical Data – Data identified as vital to the on-going operational success of your organisation.

2. ROT Data – Data identified as Redundant, or duplicate data, Obsolete, no longer having business value, and Trivial data with little or no business value.

3. Dark Data – Data whose value has not yet been identified. It may include vital Business Critical data as well as useless ROT data.

HOW TO REDUCE YOUR CUSTOMER’S DATABERGS

THREE VERITAS RECOMMENDATIONS

WHAT DO YOU NEED TO DO AS VERITAS PARTNER?

PRESENT THE DATABERG CONCEPT TO YOUR SALES TEAM AND CUSTOMERS

All local findings are available. If you would like to receive data specific to your country, please ask your Partner Success Manager or visithttp://info.veritas.com/databerg_report

Gain visibility - Identify Dark Data, expose the risk and extract valuable information

Illuminating Dark Data Losing the ROT clogging organisational systems

Encouraging their employees to proactively maintain and manage the data vital to their business

Take action - Increase business agility by enabling continuity of service in the cloud

Assume Control – Define a workable information governance strategy, sponsored at C-Level, to encourage compliant user behaviour

Help Veritas scale our Dark Data assessment coverage

Embed Databerg-thinking into your consultancy offerings (Resiliency Assessment)

Help Veritas become the trusted advisory in the Information Governance space via your product sales, technical & services

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