SMART DATA DRIVEN MARKETING

Agenda

■ Datalicious Overview

■ Client Driven Solutions

■ Next Steps

■ Thank You

01

At a glance

Full service digital marketing & analytics agency■ Founded 2007 in Sydney, Australia

■ Now active in AUS, NZ, PH, US, UK

02

Part of the Veda Family■ 430+ employees

■ $1.7bn+ market cap

■ 80+ clients served

■ 300+ successful projects delivered

Innovation factor

03

Australia is a long way away● We have a fresh perspective● Geographic separation allows us to focus on products & services

Australia is also an innovation zone● Sydney & Melbourne highest rate of data-driven startups in the world

(Startup Ecosystem Report 2012)

Our Clients

04

05

Great customer feedback

“Datalicious worked hard to understand

our business, engage stakeholders and

recommend a Single Customer View and

CRM solution.”

Head of Digital Media, Network Ten

“Datalicious quickly earned our respect

and confidence, understand our business

needs.”

Executive Manager, Suncorp Group

““The Datalicious guys are great to work

alongside […] knowledge and passion for

web analytics and best of breed web

optimization was second to none”

Senior Business Analyst, Vodafone

“Datalicious are helping us move from a

last click campaign measurement model

to a more accurate attribution approach.”

Senior Digital Marketer, Telstra

06

Over 50 years of experience

Christian BartensFounder & Director

Elly GillisGeneral Manager

Juan DelardHead of Data

Mat HauckVP, Global Partnerships

Michael SavioHead of Insights

Antony WilcoxAccount Director

07

Our team

About Datalicious

08

What problems are we solving?■ Auditing and recommendations to drive data performance

■ Actionable insights to boost marketing ROI

■ Promote brand loyalty via predictive analytics

■ Increase conversions with page optimisation & tag management

■ Drive engagement via CRM & marketing automation services

■ Influence reach & awareness through media attribution, media mix modelling &

customer segmentation

09

Using Data to Fatten the Funnel

10

Our Solutions

11

Challenge: Marketing Resources

12

■ Managing digital marketing tags is a full-time resource

■ 88% of marketers concerned by growing complexity of digital marketing (The ROI of Tag Management)

Majority of marketers struggle to demonstrate marketing ROI

Solution: SuperTag

13

ENTERPRISE TAG MANAGEMENT SOLUTION

PLUS

FULL SERVICE TAG MANAGEMENT■ We do all of the work for you

ACTIVATE OPTIMAHUB PRODUCT SUITE■ Easy setup for the OptimaHub customer experience platform

■ TagMonitor for key conversion tag monitoring

■ TagAudit to track what tags are firing across your site

Case Study

With SuperTag, the P&O Australia team were able to take control of their tagging and maintenance. Time required to implement marketing strategies and campaigns was cut by 20% and added accuracy of their new data reporting system significantly reduced data verification time.

Increased Agility

14

“The man-hours we’ve saved and increase to our business agility have been substantial. We’re in control of our digital tagging.”

Mike Ainsworth, Website Manager, P&O

Cruises

Boost return on marketing investment through our OptimaHub SingleView and MediaAttribution

applications powered by Splunk

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Challenge: Attribution

■ Knowing which half of the advertising budget is being wasted

■ How to break down traditional offline / online silos

■ Complexity of accurate implementation increases go-to-market

58% of marketers have low confidence in mix planning & measurement

Solution: MediaAttribution

17

Develop highly accurate and flexible custom attribution models

Covers wide range of purchase path touchpoints: Web, mobile, phone, social

ATTRIBUTE CONVERSIONS ACROSS CHANNELS

Use attribution insights to make informed media spend decisions

18OptimaHub MediaAttribution

Case Study

Telstra purchase path tracking and media attribution modelling across all digital channels including social such as Facebook ads, designed to optimise the entire digital budget mix resulting in an overall project ROI of 403%.

Media Attribution

19

“Datalicious are helping us move from a last click campaign measurement model to a more accurate attribution approach.”

Keith Mergis, Senior Digital Marketer,

Telstra

Enable new marketing analytics use cases for Splunk within your organisation that go beyond

the traditional IT applications

20

Challenge: Know Your Customer

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■ 65% of business comes from existing customers

■ Cost of acquisition 5-6x more than retention (Chartered Institute of Marketing)

How do you maximise value of existing customers and reduce churn?

Solution: SingleView

22

Match IDs and events across channels and platforms

Maximise existing customer value and reduce churn

POWER CUSTOMER INSIGHTS WITH SINGLEVIEW

Enable predictive modelling for next best product suggestion

23OptimaHub SingleView

Case Study

Reckitt Benckiser CRM strategy and system integration designed to use existing customer data across web, social and retail to deliver enhanced multi-channel insights and boost the effectiveness of marketing programs.

Single Customer View

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"Our ROMI increased and we saw an uplight in open rates due to pushing real-time single customer view insights into our CRM."

Andrew Wong, Digital Strategy Manager,

Reckitt Benckiser

Help your clients to maximise the return from their Splunk investment by enable use cases in

new business units

25

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Challenge: Actioning insights

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● How do you recognise customers across channels & connect them to CRM data?

● How do I push customer insights into campaign tools?

Timing is everything. Insights need to be collected AND actioned in real-time.

Solution: DataExchange

28

PUSH INSIGHTS TO CAMPAIGN TOOLS■ CRM / DMP / eDM

BUILD A CUSTOMER EXPERIENCE IN REAL-TIME■ Expose predictions to SuperTag for real-time suggestions, eg.

PURLs

ACTION DATA ACROSS PLATFORMS & DOMAINS■ Lookup, exchange and persist data between platforms & domains

that cannot usually exchange cookie data

Action with DataExchange

Next Steps

30

Full service digital marketing & analytics agency■ Enable smart data driven marketing

■ Bring the CIO, CTO and CMO closer

■ Grow your Splunk client potential

SMART DATA DRIVEN MARKETING