datknosys corporate presentation 2014

Company presentation

Juan Francisco García Founder & CEO

BARCELONA | MADRID | SAN FRANCISCO

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Index

1 Datknosys

2 DKS EAP

3 Services and solutions

4 Value proposition

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Managers and business managers need to make accurate

decisions based on all data available in the company, market and environment. The recent economic crisis has grown this need.

Managers don't understand technology or business intelligence

products. They simply wish to connect to a information portal where they can receive a quick and accurate update of what happens in

their company and market. "Google analytic for companies"

The problem: Decision makers

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About DatKnoSys

DatKnoSys is a specialized company in data analysis and solutions development to help in the business decisions making. DatKnoSys works with the most innovative technology 2.0 in data analysis for a greater flexibility, dynamism and specially easy access in use of available information in the enterprise and market. DatKnoSys guides, advises and supports our customers in business, trough the study and analysis of the internal and external information to help them to determine the best strategy

and operation.

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DEMOGRAPHICS, ECONOMIC, WORK MARKET, LAND AND HOUSE, PRICES,…

The challenge: DatKnoSys

Experts giving a overview that a business need to improve their decisions. DatKnoSys incorporates company data with external data from market.

COMPETITORS’ DATA

CUSTOMER OPINION MY DATA

MY COMPANY

SALES, Nº COSTUMERS, ADVERTISING INVERSION ,…

COMMENT IN SOCIAL MEDIA, BLOG POSTS, SURVEYS,…

INDICATORS FROM THE OWN SECTOR, Nº OF COMPETITORS, MEDIA APPEARANCE,…

EXTERNAL DATA

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DatKnoSys bet on Business Analytics

Business Analytics seeks to lead the right information, to right people, in the right place.

Uses statistics techniques and data mining applied to the business. Business analytics allows:

Costumers comprehension.

Predicting behavior.

Marketing optimization.

Analyze the social media.

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The key questions answered by DatKnoSys

PAST PRESENT FUTURE

INFORMATION ¿Qué ha pasado? INFORMES

¿Qué está pasando? ALERTAS

¿Qué va a pasar? PREDICCIÓN

COMPREHENSION ¿Cómo y porqué ha

pasado? MODELADO

¿Cuál es la siguiente acción a tomar?

RECOMENDACIÓN

¿Qué es lo mejor y peor que puede

pasar? OPTIMIZACIÓN Y

SIMULACIÓN

BUSINESS INTELLIGENCE

BUSINESS ANALYTICS

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Adaptable to your business.

Intuitive, easy to use and understand.

Completes, all (KPIs, maps, reports,…) in one portal.

Oriented to BigData: managing a big quantity of data.

Global: Completing all available information in your

company with information from market.

DatKnoSys’ solutions are

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DKS EAP – Enterprise Analytical Portal

Business Analytical Portal that

integrates: key performance

indicators (KPIs), spatial

information (geomarketing),

advanced analysis (data mining),

reporting, collaborative notes,...

EVERYTHING YOU NEED FOR YOUR

ANALYTICS IN ONE SINGLE PORTAL

Adaptable to any business..

Intuitive, easy to use and interpret..

Complete, all integrated functionality.

Facing the BigData: handling of large volume of data. Global: complementing the information available

from the company with the market.

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DKS EAP

GEOMARKETING - GIS DATA MINING

REPORTING

They add functionality to DKS EAP: COLLABORATIVE NOTES

DASHBOARD

BIG DATA REPOSITORY

DKS Reports

DKS GeoSmart

DKS DataMart

DKS DashView

DKS Data Mining

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DKS EAP

BENEFITS Information in a single platform: business indicators (KPIs), spatial information (geomarketing), advanced analysis (data mining), reporting, collaborative notes, …

Ease to perform predictive analysis.

Global vision: it puts together the data of your business with whatever happens in the market.

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Solution adapted to your needs: 1 platform, multiple applications

DKS EAP

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DKS EAP module: DKS GeoSmart

BENEFITS Integrates internal data from the company: sales, costumers, suppliers,… with external data from the market: Statistics from INE, chambers of commerce,…

Provides a overview of influence’s areas.

Determines the zones with more and less sales.

Studies point of sales cannibalization.

Identifies the areas with more and less demand.

DKS GEOSMART IS A GEOMARKETING TOOL THAT HELPS IN A BUSINESS DECISION BASED IN THE SPACE VARIABLE.

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DKS EAP module: DKS GeoSmart

General view of an information tab

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DKS EAP module: DKS DashView

BENEFITS

Business control.

Monitoring KPIs.

Data analysis in a dynamic way.

Data combination from company as well as from market.

Reports visualization and distribution.

Geospatial analysis.

DKS DASHVIEW IS A DASHBOARD PLATFORM WITH KEY INDICATORS TO ANALYZE BUSINESS.

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DKS EAP module: DKS DashView

The information is distributed in different tabs, indicators, charts...

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DKS DATA MINING aims to obtain a better customers’ understanding, their characteristics and activity studying big volume data. Its main objective is to establish a strategy and marketing plan that will allow us to maximize the real value of all the company's customers.

DKS EAP module: Data Mining

Overview of business by customer

Proactive and reactive retention

Product and services renewal

Customer segmentation

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DKS EAP module: Data Mining

BENEFITS Definition and implementation KPIs (Brand awareness, churn,

satisfaction, ROI...).

Tactical and strategic customer segmentation.

Report and recovery of deserters.

Customers evolution prediction.

Attracting new customers.

Customer retention.

Shopping basket analysis.

Recommendation systems.

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DKS EAP module: DKS Reports

BY DKS REPORTS YOU CAN GENERATE SIMPLE AND AUTOMATED REPORTS BASED ON THE INFORMATION AVAILABLE ON THE PLATFORM. THE SERVICE GIVES YOU THE POSSIBILITY OF DOCUMENTING THE CURRENT SITUATION OF YOUR COMPANY AND ITS CONTEXT, EXPEDITING THE SHARING OF USEFUL INFORMATION FOR DECISION MAKING AND ITS HISTORICAL RECORD IN TURN.

BENEFITS

Preset and custom tailored reporting.

Automated programming of mailing.

Export to multiple formats.

Ad-hoc reporting.

Documentation updated and useful for decision-making.

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DKS EAP module: DKS Reporting


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DKS EAP module: Collaborative notes

BY COLLABORATIVE NOTES YOU CAN ACCESS AND SHARE DOCUMENTS AND NOTES IN COMBINATION WITH YOUR KPIS AND REPORTS ON EAP DKS, ALWAYS COLLABORATING WITH YOUR COLLEAGUES (SOCIAL KNOWLEDGE CONCEPT)

BENEFITS

Access corporate documents and notes

Create your own documents / notes to share with your colleagues in DKS EAP

Complete and comprehensive analysis: Data Structured + Unstructured (Text)

Social Knowledge

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DKS EAP module: Big Data Repository

THE STORAGE AND ANALYSIS SERVICE OF DKS DATAMART IS BUILT ON INNOVATIVE TECHNOLOGIES EXCLUSIVE DATABASES FOR THIS PURPOSE.

BENEFITS

Collecting and integrating data from multiple sources

Diversity of data formats

Large volumes of data (terabytes)

Instant access to any data with excellent response times

Specific innovative technology in this area

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Business Analytics services

Customer Intelligence

Marketing Analytics

Risks

Web Analytics

Social Media Analytics

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Business Analytics services – Customer Intelligence

• Definition and implantation KPIs (brand awareness, churn,

satisfaction, ROI.. ).

• Strategic and tactical segmentation of customers.

• Reports and deserters recovery.

• Customers’ evolution prediction.

• Gain of new customers.

• Customers’ retention.

• Shopping basket analysis.

• Customer life cycle.

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Business Analytics services – Marketing Analytics

• Segmentation.

• Cross-selling and up-selling.

• Analysis and optimization of marketing campaigns.

• Business opportunities detection.

• Geomarketing.

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Business Analytics services – Risks

• Customers segmentation.

• Risk customer analysis, credits and policies.

• Portfolio management.

• Risk management.

• Cost estimation’s complaints.

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Business Analytics services – Web Analytics

• Metrics and reports implantation and definition.

• Traffic analysis and recommendations oriented to objectives.

• Contents and conversations optimization.

• Combined dashboards and reports (online-offline).

• Search engines marketing optimization.

• Internal search engine optimization.

• Recommendation systems.

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Business Analytics services – Social Media Analytics

• Follow of social media accounts.

• Competitive Intelligence.

• Sentiment analysis.

• Users behaviour analysis.

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Solutions DKS EAP based

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Solutions DKS EAP-Based: DKS SocialSmart

DKS SOCIALSMART IS THE SOCIAL ANALYTICS SOLUTION THAT INTEGRATES DATA FROM THE DIFFERENT SOCIAL NETWORKS AND BLOGS. DKS SOCIALSMART MEASURES RELATIVE POSITION OF YOUR BRAND COMPARED WITH A SET OF BRANDS COMPETITORS.

BENEFITS

Measure Social Media Return on Investment (ROI).

Detects rumors in the web, as well as relevant topics.

Draws the mentions of the brand.

Identifies the most relevant users.

Compares my position with my competitors’ position.

Evaluates the creation of my contents.

Knows the share of voice.

Analyzes the feeling and the importance of the messages.

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Solutions DKS EAP-Based: DKS SocialSmart


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Solutions DKS EAP-Based: DKS SmarKet

BENEFITS

Improvement of the performance on Marketing investment.

Searches standards in yours sales data.

Costumer’s segmentation.

Prediction costumer’s behavior.

ROI measurement in the different campaigns.

DKS SMARKET IS A COSTUMERS INTELLIGENCE PORTAL THAT OPTIMIZES CAMPAIGNS TO CONSUMER LIFE CYCLE.

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Solutions DKS EAP-Based: DKS SmarKet


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BENEFITS

Segments target in order of demand’s zone.

Identifies the areas with bigger presence of specific target.

Combines company information with market information.

Analyzes the performance per action.

Compares the results achieved in other previous campaign.

Complete geographic visualization with detailed information,

prepared in a dashboard.

Solutions DKS EAP-Based: DKS SmartMail

DKS SMARTMAIL IS THE GEOMARKETING SOLUTION TO OPTIMIZE THE COMPANY MAILING.

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Example, on the map, it detects patterns of customers’ behavior in the different areas of a Center influence.

Solutions DKS EAP-Based: DKS SmartMail

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Solutions DKS EAP-Based: DKS Employ Viewer

DKS EMPLOY VIEWER is a new generation of services

aimed at providing a detailed view of specific information on Employment.

BENEFITS

Access to the service is via browser site with restricted access by user profiles.

Provision of infrastructure, implementation services, adaptation, customer support

and advice throughout the service.

It is a service dedicated to providing and displaying information, compare and

analyze in order to facilitate customers making decisions in a timely manner.

It is particularly aimed at: Councils, Councils, Councils, Autonomous Regions and all

those services and institutions that demand a better understanding of the reality of

territory in matters of employment and socio-demographic data (employment

agencies, employment services, etc..) .

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Solutions DKS EAP-Based: DKS Employ Viewer


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Value proposition

We are experts in integration and data analysis

We take advantage from your company data and the market data

We provide a clear overview To understand what are happening

We suggest you the actions that you can realize

Leave you decide with the maximum information

© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com

¡Thank you! We are at your service

Juan Francisco Gracía| Founder & CEO [email protected]

www.datknosys.com

© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados

BARCELONA | MADRID | SAN FRANCISCO