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DIGITAL HEALTHCARE:Privacy & Security Challenges for Physicians and Healthcare Providersys c a s a d ea t ca e o de s

Widespread Digital Tech Has Transformed Communications

Overview

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Unique Challenges

Privacy & Security

Tech Compatibility

Specific Challenges for Digital Healthcare

There are Issues around Patient Access & Data

• Traditional Marketing Methods are Changing (Online)• Physicians• HIPAA• HIPAA• Affordable Care Act• FTC• Devices/IoT• State Laws/Regulations

Legal Obstacles

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35% Self Diagnose35% Self Diagnose

52% Use Smartphones

52% Use Smartphones

70% Track Health

Indicators

70% Track Health

Indicators

Online Health

Info

Online Health

Info

72% Searched

72% Searched

gg IndicatorsIndicators

15% Track Using Med Device or

Phone

15% Track Using Med Device or

Phone

Legal Obstacles: Online Access

Physicians control ACCESS to Patients:

• Prescribe/Test New Devices• Role as Medical Directors• Investors• Participation in studies• Participation in studies• NOTE: Subject to Self‐Referral & Anti

‐kickback Rules

Legal Obstacles: Physician Considerations

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• HIPAA Privacy Rule

• Framework

• “Marketing”• Marketing  

• Some Transactions Permitted 

• HITECH Act/Megarule

• Financial Remuneration

Legal Obstacles: HIPAA

FTC tasked with Safeguarding Consumers & Markets

Digital Marketing Practices = Fertile Ground For FTC

FCC new “Consumer Privacy Watchdog?”

NEW GUIDANCE March 2016:

FCC Chairman Tom Wheeler issues Proposal to Give Broadband Consumers Increased Choice, Transparency & Security With Respect 

Legal Obstacles: Content

to Their Data 

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Legal Obstacles: Social Marketing

Best Practices1. Review collection practices

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Best Practices2. Review marketing partners

Best Practices3. Privacy Policy Tune‐up | DNT, Online Eraser

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Best Practices4. Put systems in place

Best Practices5. Data Collection, Storage & Use

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Thank You!David M. Adler | ADLER LAW GROUP

Safeguarding Ideas, Relationships & Talent®

866.734.2568www.adler‐law.comDavid@adler‐law.comadlerlaw wordpress comadlerlaw.wordpress.com@adlerlaw