david arkin presentation at innovation conference
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David Arkin presentation at Innovation ConferenceTRANSCRIPT
Agenda
• Print research
• Online research
• Data-‐‑driven digital insights
1
About New Media
2
LOCAL NEWS
New Media is one of the largest publishers of locally based print and online media in the U.S.
Portfolio Overview
Community Publications
Yellow Page Directories
Related Websites
429
356
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100% of our daily newspapers have been published for More Than 50 Years
Digital Marketing Services Business
New Media Reach
Operate in 356 Markets Across 24 States
Reach over 12 million people on a Weekly Basis Serve over 130k Small & Medium Businesses
Research
• We’ve invested heavily in reader research
• Trying to understand what will balance, grow audience
• We haven’t asked readers what makes them happy
• Ensure results are actionable
• This is a form of data — a very important one
3
Panel and Survey Overview
• 5,900 member consumer panel, across seventeen GateHouse markets • Panelists recruited via newspaper and online ads, email blasts, Publisher/Editor leHers
• Survey response rate: 20-‐‑50%, always 1000+ respondents
• To date, seven print-‐‑focused content surveys fielded: • Baseline survey: Studied consumers’ aHitudes and interests with respect to local news,
with specific focus on GHS print and digital products
• Content interest survey: Gauged panelist interest in broad categories and specific topics of content
• Two prototype surveys: Tested content/photo mix and design preferences
• Three topical surveys: Gauged interest in category subtopics and presentation format
• Things to Do • National, International and State News • Sports
4
Key Insights
• GHS papers – strong brands, but vulnerable • In almost all markets surveyed, the leading source for local news
• Emotional connections to papers run deep
• Panelists desire paper to feel more substantive – highlighting need for strong enterprise reporting
• Trustworthy, high quality, investigative, complete, in-‐‑depth and smart are among top aHributes aligned with positive evaluations
• ‘More local coverage in the Main section’ and ‘More depth to news stories’ = greater value
• Preference for front pages with more text, fewer photos
5
Key Insights
• Five areas readers consistently say are most important to them, in aggregate, across GHS markets: 1. Things to do
2. Investigative
3. Crime
4. Nation and world
5. Politics and government
• Content interests are more similar than different across markets • Investigative, Things to Do rank consistently high
• Personal impact, relevance increase interest
• Variations in emphasis exist by market
• Story interests mostly similar among men and women
6
Page One Design: Two rounds of prototype testing included more traditional designs…
7
And less traditional, with greater emphasis on photography
8
Clear winner identified
9
Skybox has 3 story items, with varied color backgrounds Preferred 56% to 22% over Actual P1 (asked of all 8 markets)
Briefs in rail separated as “National News” and “Local News” Preferred 61% to 21% over Actual P1 (asked of all 8 markets)
3-‐‑day forecast top right Preferred 70% to 12% over Actual P1 (asked in Peoria, Norwich, Holland)
4 stories vs. 3 on the front page: • “Gives it more substance” (54% vs. 34%) • “Looks beHer” (52% vs. 33%) • “Makes it easier to find a story I’m especially interested in” (55% vs. 27%) (asked in the 5 markets where the actual P1 paper had 3 stories rather than 4)
Consistent use of 4 Column photo Photo/edit mix ratings significantly higher in more traditional presentations
Areas of focus based on initial Baseline, Content Interest research
• Enterprise Content
• Package Labels
• Brag Boxes
• Things to Do
• Localize Content
• Design Process
10
Package Labels
11
Sunday, June 23, 2013 Our 182nd year, No. 226 News 24/7 at www.sj-r.com $3
MORE INSIDE
INDEXAdvice ..................................39Business .............................. 16Celebrations ........................33City & State ...........................9Classifi ed ............................. 47Heartland ............................. 37Obituaries ..................... 40, 54Opinion ............................14-15Our Towns ............................ 27Puzzles...........................42-43Sports .................................. 19Weather ...............................26
The oldest newspaper in Illinois Springfi eld, Illinois
THEY EARN HOW MUCH?
A STATE JOURNAL-REGISTER SPECIAL REPORT
THE STATE’S $100,000 CLUB
RETIREMENT SYSTEM CIO , SANGAMON COUNTY
$357,500Editor’s note: This is the fi rst of a two-part series by GateHouse Media’s Illinois newspapers looking at state government employees who earned $100,000 or more in 2012. Look forthe second part in Monday’s editions.
By Kevin HaasRockford Register Star
There’s an unoffi cial club in state government whose robust membership may surprise ma-ny taxpayers, especially given the ongoing challenges of grow-
ing debt, pension obligations and bud-get cuts.
The “club” has 6,215 members, about 8 percent of the state’s workforce, each of whom earned more than $100,000 last year.
Those employees earned about 17 per-cent of the total $4.5 billion payroll, ac-cording to an analysis of state records in 2012 provided by the state comptroller’s offi ce. The analysis did not include em-ployees of state universities.
More than $780.6 million was paid to those 6,215 state employees. The group includes doctors, judges, nurses, police offi cers, investment managers and the state’s chief executive, Gov. Pat Quinn, to name a few.
It’s a growing club, with 1,131 new members in 2012. Nearly 2,000 addi-tional state employees made $100,000 or more in 2012 than in 2010, when
More than 6,200 state employees earned $100,000 or morelast year. The state’s top earners accounted for more than 17 percent of Illinois’ total payroll. Who are they? And ...
InsideA low-paid CEO? Gov. Pat Quinn has the top job in state government, but hardly the top salary. Page P4
How we did it: A look at how the database of top salaries was compiled. Page P4
Search our online database of Illinoisemployees who earned $100,000 or more during 2012. http://bit.ly/100Kclub
PHYSICIAN SPECIALIST, WINNEBAGO COUNTY
$300,193
BRIDGE MECHANIC, WILL COUNTY
$217,841
SUPREME COURT JUDGE, ROCK ISLAND COUNTY
$210,128
SOCIAL WORKER, UNION COUNTY
$203,813
STATE POLICE LIEUTENANT, COOK COUNTY
$201,402
PATRICK QUINN, GOVERNOR, STATE OF ILLINOIS
$177,411**686 state workers earned more than Quinn in 2012.After Quinn, there are well over 5,300 earning $100K-plus.
SEE SALARIES, P4
SCHOENBURG: ROSENTHAL LEADS DOWNSTATE GOP CAUCUS P14
SO Extra looks at health, educationSEE INSIDE
Inside the strange science of siblingsPARADE MAGAZINE
By Molly BeckStaff [email protected]
It’s been rough for any-one working in an Illinoisschool district who has toput together a budget forthe upcoming school year.
Three-quarters of thestate’s 880 school districtsare spending more thanthey take in.
The job is made evenmore diffi cult in Sangam-
on County,where dis-tricts can’tfi ll the gapwith moreproperty taxmoney be-cause of a
cap that limits the annu-al growth of property taxrevenue to 5 percent or therate of infl ation, whicheveris lower.
After reducing fundingfor years, the Illinois legis-lature decided this springto at least halt its directionby not further proratinggeneral state aid from thecurrent level of 89 percentof what schools are sup-posed to get.
But that’s not exact-ly good news to areasuperintendents.
“They put it back to a lev-el that’s still choking dis-tricts like us,” said DarrenRoot, superintendent ofthe Auburn School District,which is heavily dependenton state funding because ofits comparatively low prop-erty tax base.
“The perception is thatit’s equal across-the-board,but it’s not,” he said of thedisparity in property taxrevenue available to schooldistricts.
‘Have to make do’Riverton faces a similar
hardship given its proper-ty tax base and will have 34fewer positions next schoolyear and $2 million less
EDUCATION FUNDING
School districts plan for another lean year
Darren Root
SEE DISTRICTS, P3
SPORTS
Chatham Glenwood High School catcher Brooke Riemenschnei-der is the CS8 Softball Player of the Year. P19
The Deadbeat Illinois series takes a look at how ATS Medical Services in Galesburg is one of ma-ny ambu-lance ser-vices that has suff ered during the state’s fi nancial crisis.
Reg Brown talks about the Edsel, a car his fa-ther helped design for Ford Motor Co., at www.sj-r.com.
COMING IN PRINT
ONLY ONLINE
Sunday, June 23, 2013 Our 182nd year, No. 226 News 24/7 at www.sj-r.com $3
MORE INSIDE
INDEXAdvice ..................................39Business .............................. 16Celebrations ........................33City & State ...........................9Classifi ed ............................. 47Heartland ............................. 37Obituaries ..................... 40, 54Opinion ............................14-15Our Towns ............................ 27Puzzles...........................42-43Sports .................................. 19Weather ...............................26
The oldest newspaper in Illinois Springfi eld, Illinois
THEY EARN HOW MUCH?
A STATE JOURNAL-REGISTER SPECIAL REPORT
THE STATE’S $100,000 CLUB
RETIREMENT SYSTEM CIO , SANGAMON COUNTY
$357,500Editor’s note: This is the fi rst of a two-part series by GateHouse Media’s Illinois newspapers looking at state government employees who earned $100,000 or more in 2012. Look forthe second part in Monday’s editions.
By Kevin HaasRockford Register Star
There’s an unoffi cial club in state government whose robust membership may surprise ma-ny taxpayers, especially given the ongoing challenges of grow-
ing debt, pension obligations and bud-get cuts.
The “club” has 6,215 members, about 8 percent of the state’s workforce, each of whom earned more than $100,000 last year.
Those employees earned about 17 per-cent of the total $4.5 billion payroll, ac-cording to an analysis of state records in 2012 provided by the state comptroller’s offi ce. The analysis did not include em-ployees of state universities.
More than $780.6 million was paid to those 6,215 state employees. The group includes doctors, judges, nurses, police offi cers, investment managers and the state’s chief executive, Gov. Pat Quinn, to name a few.
It’s a growing club, with 1,131 new members in 2012. Nearly 2,000 addi-tional state employees made $100,000 or more in 2012 than in 2010, when
More than 6,200 state employees earned $100,000 or morelast year. The state’s top earners accounted for more than 17 percent of Illinois’ total payroll. Who are they? And ...
InsideA low-paid CEO? Gov. Pat Quinn has the top job in state government, but hardly the top salary. Page P4
How we did it: A look at how the database of top salaries was compiled. Page P4
Search our online database of Illinoisemployees who earned $100,000 or more during 2012. http://bit.ly/100Kclub
PHYSICIAN SPECIALIST, WINNEBAGO COUNTY
$300,193
BRIDGE MECHANIC, WILL COUNTY
$217,841
SUPREME COURT JUDGE, ROCK ISLAND COUNTY
$210,128
SOCIAL WORKER, UNION COUNTY
$203,813
STATE POLICE LIEUTENANT, COOK COUNTY
$201,402
PATRICK QUINN, GOVERNOR, STATE OF ILLINOIS
$177,411**686 state workers earned more than Quinn in 2012.After Quinn, there are well over 5,300 earning $100K-plus.
SEE SALARIES, P4
SCHOENBURG: ROSENTHAL LEADS DOWNSTATE GOP CAUCUS P14
SO Extra looks at health, educationSEE INSIDE
Inside the strange science of siblingsPARADE MAGAZINE
By Molly BeckStaff [email protected]
It’s been rough for any-one working in an Illinoisschool district who has toput together a budget forthe upcoming school year.
Three-quarters of thestate’s 880 school districtsare spending more thanthey take in.
The job is made evenmore diffi cult in Sangam-
on County,where dis-tricts can’tfi ll the gapwith moreproperty taxmoney be-cause of a
cap that limits the annu-al growth of property taxrevenue to 5 percent or therate of infl ation, whicheveris lower.
After reducing fundingfor years, the Illinois legis-lature decided this springto at least halt its directionby not further proratinggeneral state aid from thecurrent level of 89 percentof what schools are sup-posed to get.
But that’s not exact-ly good news to areasuperintendents.
“They put it back to a lev-el that’s still choking dis-tricts like us,” said DarrenRoot, superintendent ofthe Auburn School District,which is heavily dependenton state funding because ofits comparatively low prop-erty tax base.
“The perception is thatit’s equal across-the-board,but it’s not,” he said of thedisparity in property taxrevenue available to schooldistricts.
‘Have to make do’Riverton faces a similar
hardship given its proper-ty tax base and will have 34fewer positions next schoolyear and $2 million less
EDUCATION FUNDING
School districts plan for another lean year
Darren Root
SEE DISTRICTS, P3
SPORTS
Chatham Glenwood High School catcher Brooke Riemenschnei-der is the CS8 Softball Player of the Year. P19
The Deadbeat Illinois series takes a look at how ATS Medical Services in Galesburg is one of ma-ny ambu-lance ser-vices that has suff ered during the state’s fi nancial crisis.
Reg Brown talks about the Edsel, a car his fa-ther helped design for Ford Motor Co., at www.sj-r.com.
COMING IN PRINT
ONLY ONLINE
Brag Boxes
12
Local Events and Things to Do
• Top interests: • Exhibitions (museums, galleries,
historical sites) – both local and regional
• Day trips (within a few hours)
• Festivals, both local and regional
• Restaurant-‐‑related information (reviews, news, cheap eats)
• Action Steps: • Weekday, weekend Things to Do on
Calendar page
• Exhibitions and festivals:
• Narrative advance with practical info
• Recap with picture pages
• Ongoing features on regional daytrips • Restaurant coverage
• Openings and closings • Weekly reviews of local eateries • Best restaurants for… feature
13
National, International and State News Coverage
• What are readers looking for when it comes to non-‐‑local coverage?
• Acknowledge primary role is local coverage; yet, don’t want to rely on TV/ the Internet for national and world news
• While 64% select TV or the internet as their primary source for National and International News, nearly 50% include their local paper in their ‘Top 3’ sources
• Expect coverage of breaking news, with state-‐‑wide or national impact
• Tend to prefer short summaries and visuals/graphics
• Sensitive to the limited resources/ space their paper has for this coverage
• Hierarchy of interest: State, National, International news
14
National. International and State News Coverage
• Topics generating most interest:
• Politics/Government: State legislative actions/major issues; State politics; Government spending; Legislation in process (national); Issues of intense national debate; and, Federal political leaders
• Breaking News: Crime, bombings, verdicts; Natural disasters; and, Extreme weather
• Business: General economic reports; Transportation industry news; and, Regulatory news
• Science and Technology: Medical technology; Environmental tech; Healthcare tech (m-‐‑health, impacts of tech on health)
• Health: Health studies (medical breakthroughs); Healthcare legislation; Nutrition; and, Health coverage/insurance
15
National, International and State News Coverage
• Action Steps: • Front page rail
• Wire content allocation
• State/National wire story on A1
• Open Pages
• State: Every day • National/International: If space
allows
16
7 charged in Chicago gang signs machete attack
CHICAGO — Seven people, including three 15-year-olds, are accused
in a machete attack that left a deep wound on a man’s head after he and his brother refused to flash gang signs at a Chicago train station, authori-ties said Wednes-day.
The attack occurred early Monday at the Kedzie Brown Line stop on the city’s northwest side. Cook County State’s Attorney’s office
spokeswoman Tandra Simonton said a 26-year-old man and his 17-year-old brother were sitting there when the seven suspects — four adults and three juveniles — surrounded them and told them to flash gang signs.
The man police say swung the machete, 18-year-old Mario Elvira, was ordered held in lieu of $450,000 bond at the hearing. A second suspect, 20-year-old Kevar Preston, was also held in lieu of $450,000 bond. Bond for Jean Salvatierra, 23, and Kevin Ramirez, 19, was set at $250,000 each.
Kidnapping suspect awaits separate trial
COLUMBIA — A south-western Illinois man accused of kidnapping a boy and keeping him in his basement has been await-ing trial on 2009 charges that he attacked a different boy in a store’s bathroom, court records show.
Prosecutors in Monroe County charged Robert Fricke, 45, with aggravated kidnapping, aggravated battery and unlawful restraint in connection with the case of a boy found Saturday in Fricke’s Colum-bia home. Authorities have declined to say how long that boy, identified only as being younger than 13, had been missing.
Lawyer pleads not guilty to coaching witness
CHICAGO — A high-profile defense attorney in Chicago pleaded not guilty Wednesday to federal charges that he encour-aged a witness to lie on the stand in an ultimately failed bid to win an acquittal for his purported cocaine-dealer client.
At an arraignment in U.S. District Court in Chicago, Beau Brindley, 36, pleaded not guilty to multiple perjury counts, a count of obstruction of justice and one count of conspiracy to obstruct. The obstruction of justice count alone car-ries a maximum 20-year prison term.
Brindley allegedly told the witness to lie about what she knew and to react surprised to questions that prosecutors would ask her at Alexander Vasquez Jr’s 2009 trial.
— The Associated Press
NEWS & NOTES FROM AROUND ILLINOIS
STATE 1995 Chicago heat wave: The week of July 12, 1995, saw record-high temperatures (106 on July 13) and resulted in the deaths of more than 750 Chicagoans, many of them elderly poor whom had no air conditioning and were afraid to open doors or windows for fear of crime.
ILLINOIS HISTORY LESSON
IN BRIEF
ILLINOIS GOVERNOR RACE
By Tammy WebberThe Associated Press
CHICAGO — Supporters of high-volume oil and gas extraction said Wednesday that they’ll seek dozens of changes in proposed rules governing the practice in Illinois that they believe violate a hard-won compro-mise between industry and environmentalists.
A coalition of industry groups will outline more than 65 areas of concern to
a legislative panel that must decide whether the rules — written by the Department of Natural Resources to implement a new hydraulic fracturing law — can take effect as written, said Mark Denzler vice president of the Illinois Manufacturers Association.
The law, passed last year, was seen as a national model of compromise, but both advocates and opponents since have been critical of the rule-making process.
The DNR reworded some rules after receiving more than 30,000 comments on it original draft, and submit-ted the new version to the Joint Committee on Legisla-tive Rules on Aug. 29. JCAR has 45 days to approve the rules, reject them or ask for changes.
“We were very hopeful that the (DNR’s) rules would simply implement the law, not expand or contract a law that was very carefully negotiated over three years,”
Denzler said.Among the objections:
New language says the DNR can consider the cumulative health and environmental impact of multiple wells when evaluating a permit for a single well, which Denzler said was dismissed during negotiations over the law.
But taking into account compounded risk is reason-able, said Ann Alexander, senior attorney for the Nat-ural Resources Defense
Council, adding that the law allows the DNR to flesh out and clarify some parts of the statute, including how to determine if a permit protects public health and water resources.
Even so, environmen-tal groups also will seek changes, including to pro-visions that cap the total amount that companies can be fined. They also say the DNR failed to fully define when water has been polluted.
OIL DRILLING ‘FRACKING’
Industry to seek rule changes
New Jersey governor stumps for Rauner The Associated Press
SPRINGFIELD — New Jersey Gov. Chris Christie has pledged to come back to Illinois a “number of times” to help the cam-paign of Republican gubernatorial candidate Bruce Rauner.
Christie, chairman of the Republican Governors
Association, stopped in Springfield Wednesday for two private fundrais-ers and to join Rauner in meeting and greeting lunchtime diners at a local restaurant.
Christie told The Asso-ciated Press that the governor’s race is “the top challenger race for the RGA in the coun-try.” Quinn has similarly r e c e i v e d h e l p f r o m national Democrats and even the White House.
“We’re going to spend a
lot of time, a lot of energy, give a lot of money, to help Bruce,” Christie said.
Christie’s visit comes a day after Quinn and Rauner ratcheted up the governor’s campaign on a personal level, taking jabs at each’s character and honesty in a televised newspaper editorial board meeting.
The Chicago Democrat accused Rauner of brib-ing lawmakers, lying about state pension business, “profiteering” with his
venture capital business and not taking responsibil-ity for companies in which he had a stake. The Win-netka Republican claimed Quinn has misled taxpay-ers, harmed the state’s business climate and con-tinued the hiring practices of now imprisoned ex-Gov. Rod Blagojevich.
On Wednesday, Christie said Rauner “speaks his mind” and “makes sure he’s holding Gov. Quinn to account.”
Jersey sure
“We’re going to spend a lot of time, a lot of energy, give a lot of money, to help Bruce.”
Chris Christie, New Jersey governor
Illinois Republican gubernatorial candidate and businessman Bruce Rauner (right) and New Jersey Gov. Chris Christie campaign Wednesday at Brickhouse Grill & Pub in Springfield. SETH PERLMAN/THE ASSOCIATED PRESS
The Associated Press
SPRINGFIELD — It’s unclear if Illinois officials will release complete information about com-panies seeking to grow or sell medical marijuana in Illinois because the state law that legalized medi-cal marijuana exempts prospective companies’ applications from open records laws.
The application period opened Monday and will close Sept. 22. Melaney Arnold, a spokeswoman for Illinois’ medical mari-juana pilot project, said the state won’t release any information about the number of applicants until after the deadline.
“We’re still working through the mechanics of the selection process,” she said.
The lack of transpar-ency will make it difficult to determine whether state regulators will show favoritism for companies with strong political con-nections, former state Sen. Susan Garrett, who oversees the Chicago-based Campaign for Political Reform, told the Springfield bureau of Lee Enterprises newspapers. Nobody should be denied this information, she said.
“There should be reason to prevent the public from having access to these applicants,” Garrett said.
Lobbyists and former government officials have already begun to team up to compete for the 22 growing center licenses or 60 dispensary licenses.
MEDICAL MARIJUANA
Officials keep pot under wraps
The Associated Press
CHICAGO — Illinois Sen. Jim Oberweis, a Republican challenging Democratic U.S. Sen. Dick Durbin in November, sat down with The Associated Press this week for a wide-ranging interview. Here are excerpts of what he said and his stands on the issues:
CANDIDACYOberweis, who has spent just two years in public office, says his biggest selling point is that he’s a
successful businessman who understands what’s needed to create jobs. “I’m not a politician,” he said. “Dick Durbin is a much better politician. I’ll never out-Dick Durbin Dick Durbin.”
GOP SUPPORTOberweis says he hasn’t received as much support from national party officials as he’d like because they haven’t seen the race as competitive. He said that could change if polls show the race tightening. “We’re having
conversations,” he said. “I’m confident that in the coming weeks we’re going to get a lot more support from them.”
IMMIGRATIONOberweis said he has soft-ened his stance on allowing immigrants who entered the country illegally as young children to stay in the U.S. He now believes kids shouldn’t be punished for their parents’ actions. He told AP he doesn’t sup-port all parts of a federal immigration bill that has stalled in the House
because it sends a mes-sage that breaking the law is OK. He said he’d first like to see more border security. He said President Barack Obama’s intention to act without congres-sional approval would be “disastrous.”
GLOBAL AFFAIRSOberweis agrees with GOP Sen. Mark Kirk’s suggestion that the U.S. “bomb the hell out of” the Islamic State group, despite its pledge to retaliate.“We cannot afford to bow to threats,” he said.
MEET THE CANDIDATE JIM OBERWEIS
Dairy magnate challenging Durbin for seat
Illinois State Sen. Jim Oberweis, R-Sugar Grove
Salvatierra
Elvira
Ramirez
Preston
Design
• Center for News & Design opened in May in Austin, TX
• Hub for quality editing and design services for 150 newspapers
• Also providing niche, community publishing and custom content
• Starting to provide services for clients
17
Recap and Next Steps
• Recap: Research recommendations that apply to all • Page One:
• 3 sky boxes • 3-‐‑day weather • 4 stories, including 1 State/National story • 4 column photos
• Other: • State page, daily • Calendar, daily • 5 Things to Do this Weekend (Wednesday or Thursday) and This Week (Sunday)
• Research: Final baseline tracking survey October 2014
• Will roll out across entire organization later this year
18
Online Research
• Several-‐‑month digital engagement for our weekly newspapers in NE
• Tried to establish the content and user experience our readers wanted
• Tried to understand top content topics
• Mix of hyper local, regional and national content
• New experiences we can build: Forums, marketplace, etc.
• Make it actionable!
19
20
20
Members seek variety of local info: News stories (i.e., local, breaking, crime/public safety), events and town government info are most sought
30%
31%
41%
41%
43%
44%
46%
51%
51%
53%
60%
63%
63%
64%
65%
66%
68%
71%
76%
76%
79%
79%
94%
Car listings
Commuting/Transportation
Youth sports (Pre-high school)
Food, wine and cooking
Service/business reviews and ratings
Volunteer opportunities
Job listings
High school sports
Shopping/Local deals
Restaurant reviews
Opinions/Editorials
School/Education information
Arts & Entertainment
Photos of friends, family or people in town
Local business news
Obituaries
Family activities
Real estate news, features and listings
Town government information
Events calendar
Crime/public safety
Breaking news
Local news
Local community news and information topics sought for (n=80)
**
While Wicked Local is most widely used source for community info and news within Community Connec7on, most members rely on mul7ple sources
**
“To be honest, I haven’t really found a one stop shopping site that has everything I’m looking for in a local community news source: something with relevant informa>on on my community (e.g., Patch.com featured news last year leading up to the transi>on to an automated trash collec>on system), important announcements (e.g., info on the Watertown overnight parking ban, which Patch.com most oDen has info on), event lis>ngs (nothing I’ve found is truly comprehensive so I have to scan a couple of different sites), real estate, etc.” -‐ Daniela B., 25-‐44, Watertown
Because no single local source has been able to meet all of their needs…
Most frequently requested content topics!
Aside from local news and town government, these are some of the top things people are looking for from their local website!
Things to do/events/family activities!— Consistently a top request. Static calendar is not enough!
Local business!— Restaurants/food and dining!— Real estate!
School coverage!— Beyond school committee!
Police/fire/crime!— Top traffic section. Want additional content.!
!!!!
Online Research
**
Members seek a wide variety of local information: News stories (i.e., local, breaking, crime/public safety), events and town government info are most sought!
Local community news and informa>on topics sought for
Driving content forward!
5 things to do this weekend feature, great calendar management!
Restaurant reviews/profiles!
House of the Week !
Best of the police scanner!
Inside the classroom video!
Heavy does of proactive story telling!
!
!!!
Online Research
“Educa(on/Schools seems to be the most difficult area to obtain up to date informa7on on. I have a really hard (me finding out informa(on regarding anything going on at my children’s schools.” -‐ Melissa D., 25-‐44, Plymouth
Digital Newsrooms
26
Digital content challenges • Digital planning • Print mentality
• Experimentation with tools
• Actionable data
Digital content opportunities
• Help newsrooms make data actionable
• Seek data solutions for newsrooms
• Understand digital leadership is key to our growth
!
!
Digital Newsrooms: A view of the future
• Daily data analysis next level of our research
• Newsroom budgeting, for digital, has to be a priority going forward
• Measuring content has to evolve past looking at PVs
• Find data solution for newsrooms
27