PORTFOLIOPORTFOLIO

David Bell

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Introduction

I first began to imagine myself as a photographer at the age of eight or nine. Using a camera created from Lego

bricks I would pretent to photograph members of my family, the dog, the cat and all manner of subjects. I bought

my first camera, a Hanimex Instamatic, towards the end of Primary school. In 1978 I began to study photography

full-time at the Queensland College of Art. One of only two junior students under the age of sixteen accepted for

enrolement. Studying at QCA intoduced me to a world of art and design that sparked a life-long passion for visual

communication.

I am a visual storyteller and this form of expression manifests in all that I do. From sales presentations to outreach

services. I tell stories using language, design and imagery. My journey formally began with the silver halide and

the wet process. Over the years the hard skills have turned digital. Drawing boards and darkrooms replaced by

tablets and hard drives. Nostalgically, I think about bromides and the smell of chemistry. Yet keenly I embrace the

processing power of a Macbook Pro and the creative freedom of CS6.

A Short Introduction

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Print

The visuals are possibly the most important element of all promotional material… the first impression is the lasting impression.

I was engaged to help give Berowra

Christian Community School’s marketing

material a boost in an increasingly

competitive market. Working with the

principal Stephen Spies to develop a

fresh image and message. This has been

rolled out over a range of media including

literature, advertising, e-newsletters and

website.

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PrintThe nautilus shell is the inspiration that formed the essential

design element for the Beate Steller logo. Beate had chosen

a Tony Rea photograph of lighthouse steps for the new

website I was constructing for her consultancy business. I

immediately saw the nautilus likeness in Tony’s image and

suggested it be integrated into the new stationery Beate had

requested.

Beauty Within is a self awareness course for girls developed

by Traci Sii of Moonlight Counselling. The brief was to

produce a brochure selling the program to school principals

and educators. While the initial marketing collateral targeted

senior decision-makers, Traci required a look and feel

that would also appeal to teenagers and could be used

consistently across the program.

Flowing from the refreshed branding of the new prospectus, I

created a new logo for Berowra Christian Community School.

The concept of the tree draws on the leafy setting of Berowra

and the idea of growth. The school motto is to “Grow up into

Christ”. The cross of Christ is a central value of the school and

the foliage of the tree is formed by an array of educational

elements.

Beate Steller Training Consultancy

Moonlight Counselling

Berowra Christian Community School

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Prin

t

I have been doing work for Christian Super on a contract basis for the

last twelve months or so. My work there included designing material

for publication in print media and the on web. A refresh of the

Christian Super website and website maintenance.

Additionally, I worked with the marketing manager to develop

Christian Super’s digital marketing footprint. This involved the

introduction and execution of HTML email campaigns and the

implementation of analytic data tracking.

Christian Super

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PrintThe Breakfree Foundation provides support programs

for young people at risk from alcohol and drug related

behaviour. The artwork for this banner draws on the

Foundation’s branding. Outdoor education is an essential

element of the Breakfree program, which is based in the

Sutherland Shire. The footprints symbolize a pathway to

breaking free of alcohol and drug dependence.

Youthworks Outdoors operates a number of conference

centres in Sydney, Shoalhaven and the Blue Mountains.

These print advertisements represent Youthworks Outdoors’

core business. Outdoor education programs for schools and

Conference Centre hospitality for Church and Community

groups.

A small group of women came together with a vision to

create a conference for women living in the Illawarra region.

I was engaged to create the marketing collateral and host

the online ticketing for the event. Initially the organising

committee had hoped to attract at least 100 participants.

In the end registrations topped 350. More than triple the

starting target.

Breakfree Foundation

Anglican Youthworks

SWITCH Women’s Conference

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WebA website is an important business

gateway. It should be visually appealing

and easy to navigate.

WealthSpring is a Chinese equity firm

based in Shanghai. Recently WealthSpring

opened an office in Sydney and engaged

me to build them a website that looked

clean, ordered and would appeal to their

Australian Chinese clients.

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Web

Beate Steller is an adult educator who specialises in loss and

grief training. An important requirement in the design of the

website was the visual representation of loss, grief and pas-

toral care for those grieving. The challenge with this site was

to format the text heavy content in a way that was visually

appealing while minimising the number of clicks needing to

access the relevant information.

I was engaged to produce a series of web banners for

philanthropic organisation eBillAfrica. The banners display

a number of prepaid services from groceries to education

and medical assistance. The banners were created from high

resolution images with optimization for use with electronic

devices.

Christian Super had been scanning newsletters prepared

for print and e-mailing them to their customers as PDF

attachments. This was both not cost effective and very

difficult to track and measure the effectiveness of the

newsletters. Working with the marketing manager I suggested

Christian Super move to producing HTML newsletters that

are cheaper to produce and easy to track and measure.

Beate Steller Website

eBillAfrica Banner Advertisements

Christian Super HTML Campaigns

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10

Phot

ogra

phy

There is something inexplicable about the sense of satisfaction I get

from capturing a striking image through the lense of a camera. I could

not begin do count the number of photographs I have taken over the

course of my life.

The selection of photos you see on these pages are the tip of my

image iceberg. The shots on this page were virtually chosen at random

and for no particular reason. The photos on the facing page are from a

school context and relevant to the position at Pacific Hills.

My First Love

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PhotographyThe image to the left was taken earlier this year at the

Inaburra junior school swimming carnival. The photo to the

far right was taken at the CSSA Southern Metropolitan Zone

Championships.

The image to the left was taken at the Inaburra infants cross

country last term. The netball photo was taken at a Saint

George and Sutherland Shire gala day. The sprinter far right

was photographed last week at the Inaburra senior school

athletics carnival.

The photo far left was taken during Inaburra’s production of

Joseph and the Technicolour Dreamcoat. The centre portrait

was taken for Berowra Christian Community School’s latest

prospectus. The image far right was taken at an Inaburra

Presentation Night at the Wollongong Entertainment Centre.

Swimming Carnivals

Athletics Carnivals & Gala Days

Creative Arts

David Bell

41 Edward StreetSYLVANIA, NSW 2224

Contact

0402 375 394dbell@macandjosh.com

For More Information

www.macandjosh.com