david boardman - the newsroom - beyond integration
DESCRIPTION
19th World Editors Forum and 64th World Newspaper CongressTRANSCRIPT
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The newsroom – Beyond intergration
David BoardmanExecutive Editor and Senior Vice PresidentThe Seattle TimesUSA
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The 21st Century newsroomHow one workplace is evolving
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FIRST, THE BAD NEWS
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Newspapers Under Siege
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U.S. Newspaper Advertising Revenue
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The Decline of Print Advertising
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“Seattle … could become the first major U.S. city without a daily newspaper.”
-- Time magazine,Jan. 19, 2009
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MEETING THE CHALLENGE
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2012 West Coast newspaper circulation
1. Los Angeles Times2. Seattle Times3. Portland Oregonian4. San Diego Union-Tribune5. San Francisco Chronicle6. Sacramento Bee7. Orange County Register8. San Jose Mercury News
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11
Seattle Times Circulation Revenue
2006 2007 2008 2009 2010 2011
Total Circ Revenue
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In print and digital formats,The Seattle Times reaches
7 out of 10 adults in our primary market area.
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New
b
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New
b
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Today’s Mission Statement
“The fundamental mission of The Seattle Times is to serve this community through quality, independent journalism. We are committed to being the most read, most influential, most indispensible and most
trusted source of news and information in Washington state. We are our region’s
watchdog, its storyteller and its town square. We deliver useful, relevant information when, where and how our readers can best use it.”
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Our Goals
• More unique, impactful reporting• True multi-platform newsroom, with better editing, design across platforms• More and better community engagement• Revenue growth• A fun, smart, energetic workplace
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“News you can’t get anywhere else …when, where and how you want it.”
Our mantra
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The Challenges Ahead
• Financial• Revenue• Changing consumer habits• Debt, pension
• Journalistic• Competition• News as commodity• Changing expectations, roles
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The Challenges Ahead
• Labor relations• Restrictions to full integration
• Cultural• IT’s role• Technology as tool of journalism, not just delivery system
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THE EVOLVING MODEL
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News
Print Web
Typical newsroom structure
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Our New Newsroom
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The physical newsroom
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Supported local
non-profits
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Supported local
non-profits
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One mission, many platforms
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The 2010 Pulitzer Prizein Breaking News Reporting
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The 2012 Pulitzer Prizein Investigative Reporting