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    DAVID M. PALMER and WILLIAM ALLAN KRITSONIS

    Introduction

    The Ways of Knowing Through theRealms of Meaning(Kritsonis, 2007)is a

    philosophy for selecting the curriculum for general education. The organizational core

    of any school is its instruction. The curriculum and its broader objectives is a criticaltopic in every planning cycle or strategic performance system. Long term strategic

    plans, action plans, strategic thinking or SWOT analysis must have issues of

    curriculum and instruction Planning is reflexive and implies that schools are more

    than just inert pawns in the hands of socioeconomic forces (Holmes, Wootten,

    Motion, Zorn, & Roper, 2005). Strategic planning in education must have as its

    primary goal student achievements. If this is so the approach in any strategic plan will

    be a unitary philosophy of the curriculum with a strategy for reference to the

    meaningful relationships to the other components of the curriculum. When this is the

    case, we right away have a postmodern understanding of what it means to give

    meaning to the human experience through a solid foundation established by the six

    patterns in the realms of meaning namely symbolics, empirics, esthetics, synnoetics,

    ethics and synoptics (Kritsonis & Watkins, 2007).

    Since strategic planning in schools should command the attention of the

    curriculum then the strategic planning of the curriculum requires strategic and tactical

    decision making. With regard to the ordering of content, the relevant teaching

    materials should simplify learners task. The thinking should make their modes of

    thought less transient while at the same time allowing them to actively assimilate

    pragmatically and constructively throughout their student centered adventure

    (Dolence, 2004).

    Purpose of the Article

    The purpose of this article is to show the linkage between the realms of

    meaning and strategic planning. The article will show how symbolics, empirics,

    esthetics, synnoetics, ethics, and synoptics has an under pinning value to the planning

    that is required for successful schools.

    What is Strategic Planning?

    Strategic planning is a management instrument. As with any executive tool, it

    is used to help an institution do an improved job - to concentrate its energy; ensurethat members of the organization are working toward the same goals; and to appraise

    and direct the organization in a changing environment. Strategic planning is a

    disciplined effort to produce decisions and actions that shape and guide what a school

    is, what it does, and why it does it, with a focus on the future. Strategic planning has

    its complexities in terms of what it requires. It is aimed at an overall focus of the

    organization's resources on mutually preset planned quantifiable outcomes. Useful

    plans include an organization's entire resources and purpose so it must be developed

    calculatingly and attentively (McNamara, 2008).

    Strategic planning begins with strategic thinking. The difference is one is

    analysis and the other is synthesis. It is a constant, methodical thinking process that

    identifies a preferred future and strategies to bring it about by linking deliberate planswith medium and short term operating programs and budgeting controls. Planning is

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    getting people involved in collecting high-quality information and using it to make

    intelligent decisions about the future. It is the navigator and roadmap to guide a team

    and board to make use of an assessable plan that will bring together the priorities and

    maximize the performance of the school. Basically, a school undertakes strategic

    planningto reiterate or fine-tune its mission why it exists, what is its rationale, whatit achieves now and to concur on its vision what it needs to be and achieve in the

    future. The reason is not to decide what ought to be done in the years ahead but to

    decide what must be done presently to make you the most excellent school.

    The real value of a strategic planningblueprint is more than just having anoutline that guides prospective decisions although that is extremely important on its

    own. It is an effective all-inclusive approach to building harmony and inspiring

    support, laying out critical priorities for the board and school head who are charged

    with the execution of the plan, and channeling all your energies in one agreed path.

    Strategic planning is a continuous, organized practice that helps schools and districts

    to foresee and chart their annual and multi-year goals and activities by analyzing their

    system-specific strengths, weaknesses, threats, and opportunities, as well as those of

    their community (Anderson & Kumari, 2008).

    Strategic planning should be designed to enhance organizational and staff

    competences, capability and resources while facilitating results. Strategic planning

    involves ongoing activities whereby schools and districts: develop, implement, and

    evaluate programs and activities designed to meet their charge, goals, and student-

    related outcomes; track their needs, plans, and progress over time. Strategic planning

    should analyzes what programs, curricula, or interventions to add, remove, replace, or

    add-on to existing programs, while shaping when and how to make the mid-course

    changes to take full advantage of these programs. It anticipates and reacts as needs

    arise. Strategic planning uses a systems approach to impact the educational process

    emphasizing valuable and efficient data-based forecast and decision-making,

    personnel and resource development and management, monetary and technological

    reliability, and school and community integration. Plainly put, strategic planning

    determines where an organization is going over the next year or more, how it's going

    to get there and how it'll know if it got there or not. The hub of a strategic plan is

    usually on the whole organization, while the focal point of a business plan is more

    often than not on a particular service or program (Gregory, 2007).

    There are a diversity of perspectives, models and contemporary advancements

    used in strategic planning. The way that a strategic plan is developed depends on the

    nature of the organization's leadership, culture of the organization, complexity of theorganization's climate, size of the organization, and proficiency of the planners. Case

    in point, there are a variety of strategic planning models. Goals-based planning is

    maybe the most common and begins with focusing on the organization's mission (and

    vision and/or values), objectives to work toward the mission, strategies to achieve the

    objectives or goals, and action planning who will do what and by when (McNamara,

    2008). Issues-based strategic planning begins by probing issues facing the

    organization, strategies to address those concerns, and action plans. Organic strategic

    planning might start by articulating the organization's vision and ideals and then

    action plans to accomplish the vision while adhering to those values. Various planners

    have a preference for a particular approach to planning, e.g., appreciative inquiry.

    Plans are scoped to a year, three years, or five to ten years into the future. Some plansinclude only executive information and no action plans. Lastly, strategic planning is a

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    schools process of defining its strategy, or direction, and making decisions on

    allocating its resources to pursue its strategies, including its staff and students

    (McNamara, 2008).

    The best curriculum and the best staff development and campus safety

    programs is a must. Various business analysis techniques can be used in strategicplanning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and

    Threats ) and in the wider educational business circle PEST analysis (Political,

    Economic, Social, and Technological analysis) or STEER analysis (Socio-cultural,

    Technological, Economic, Ecological, and Regulatory factors) and EPISTEL -

    Environment, Political, Informatics, Social, Technological, Economic and Legal

    ( Ronco, 2007).

    What are the Benefits of Strategic Planning

    Strategic planning enables people to manipulate the future. A number of

    trends that already strongly affect schools include; an aging population, an increasing

    proportion of minority students, and growing numbers of special interest groups

    competing for scarce public resources (Wirth, 2009). School officials must plan for

    shortages of teachers, particularly in math, science, and bilingual education, and they

    must prepare to accommodate rising numbers of Hispanic students, many of whom

    will not speak English. More students of all types will keep on coming from low socio

    economic status. These profound demographic changes will continue to reshape the

    nation and its schools in the coming decades. They make strategic planning

    particularly important and show why it must be done in unison with a strategy, plan

    and policy. Change is taking place at an extraordinary pace. Era and remoteness

    continue to be less and less significant due to fast growth of technological toolsincluding the Internet.With no strategic planning, schools just drift, and are always

    reactive other than deliberate (Gregory, 2007). The benefit of creating vision and

    direction that is simple and clear gets your primary targets, the students, closer to the

    achievement outcomes you seek for them. That plan in essence is a good plan for it

    challenges assumptions, and is created with input from sources inside and outside the

    school. It attracts commitment and accountability and it becomes part of the culture to

    reflect changes in the environment. It allows effective communication using a

    different medium. Too often communication is done half way. We tell and ask and

    suggest and advise but dont test for understanding. To close the loop, build in

    ways to test at every level and area within an organization, along with an

    understanding of the vision. (Mogavero, & Lake, 2006).At some point in the strategic planning process (sometimes in the activity of

    setting the strategic direction), planners usually identify or update what might be

    called the strategic philosophy. This includes identifying or updating the

    organization's mission, vision and/or values statements. Mission statements are brief

    written descriptions of the purpose of the organization. Mission statements vary in

    nature from brief to quite comprehensive, and including having a specific purpose

    statement that is part of the overall mission statement. A campus improvement plan

    must include specifying responsibilities and timelines with each objective, or who

    needs to do what and by when. It should also include methods to monitor and evaluate

    the plan, mainly student progress which includes knowing how the organization will

    know who has done what and by when.

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    http://en.wikipedia.org/wiki/Strategyhttp://en.wikipedia.org/wiki/Strategy
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    How are the Realms of Meaning Relevant and Applicable to Strategic Planning?

    Symbolics

    The first realm symbolics consists of ordinary language, mathematics, andnon-discursive symbolic forms. The underpinning of education can be found in the

    symbolics realm. Reason and reality concerning all things is defined by and has its

    essence in Language. Effective communication is most critical to strategic planning

    because since it focuses on the curriculum as being the inner hub of the instructional

    core, and since the curriculum is subject to being and rightly so a unitary philosophy

    within the strategic plan then symbolics represent a very fundamental foundation

    underpinning the path to every thing else. Symbolics is even postmodern in its

    congruency to planning cycle, strategic performance system, long range strategic

    plan, action plan, strategic thinking and SWOT analysis, these issues being critical to

    the success of the process. Symbolics encompasses the other constructs included in

    empirics, esthetics, synnoetics, and ethics and synoptic so we get analytic abstraction,

    comprehensive integrativeness and reinforcement from multiple interpretations in

    looking at the contributions, data and ideas that you get from your staff in developing

    it using the all inclusive approach. The integrity and moral meanings of the strategic

    plan is also revealed (Kritsonis, 2007).

    The realms of meaning can assess the planning, implementation and

    amendments of the strategic plan right along the continuum for the life cycle of that

    plan. Language allows knowledge to be conveyed and received. Non discursive

    ordinary language is one of the building blocks of the educational process. Strategic

    planning is a management tool. The language of the strategic plan and its components

    sharpens this tool expressly to produce disciplined effort towards decisions andactions that shape what a school is, what it does, and why it does it, with a focus on

    the future.

    Empirics

    Empirics are the second realm of meaning, dealing with facts. This realm

    includes the sciences of the physical world, of living things, and of man (Kritsonis

    2007, p. 12). Empirics describe factual descriptions, mathematical generalizations,

    and theoretical formulations and explanations (Kritsonis 2007, p. 12). The theoretical

    formulations and explanations are based upon observation and testing in the world of

    matter, life, mind and society (Kritsonis, 2007, p. 12). Strategic planning begins withstrategic thinking. In that statement lays both analysis and synthesis. The methodical

    thinking process required for strategic planning therefore is grounded in empirics.

    The linking of deliberate plans with medium and short term operating

    programs, budgeting controls, and fiscal prudence has deep empirical meanings

    requiring mathematics for their expression. To know a skill is to be able to put

    together valid general description of matters of fact (Kritsonis, 2006), but a meta

    analytic process is needed to communicate rationales, vision and goals at the

    leadership level since outcomes are directly tied to tax-based resources. Fiscal

    management requires disciplined logical thought. The facts of empirics are framed

    in accordance with rules of evidence and verification (Kritsonis, 2007, p.12).

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    Esthetics

    In all things demonstrate the beauty and usefulness of esthetics. Esthetics

    appeals to knowledge of a singular particular form (Kritsonis 2007, p 273). A

    beautiful vision that inspires a flawless inclusion climate, enhanced organizationaland staff competences, programs and activities designed to meet their charge, goals,

    and student-related outcome, valuable and efficient data-based forecast and decision-

    making; personnel and resource development and management, monetary and

    technological reliability, and good school and community integration are all beautiful

    enrichments like music to the ear that deepens esthetic insight.

    Synnoetics signifies relational insight or direct awareness (Kritsonis, 2007,

    p. 12). Strategic planning uses a systems approach to affecting the educational process

    emphasizing valuable and efficient data-based forecast and decision-making. That

    awareness sets the stage for us of a diversity of perspectives, models and

    contemporary advancements used in strategic planning. The way that a strategic planis developed depends on the nature of the organization's leadership, culture

    proficiency of the organization and the complexity of the school as social system

    (Gregory, 2007).

    Ethics

    The relationship between individuals and conflict resolution in school is a sore

    point in many schools. Ethics is the fifth realm, and should be the foundation of our

    personal conduct and free conscience. Professionals and leaders often resort solutions

    inconsistent with integrity, professionalism ethics and dignity as exampled by therubber room experiences of hundreds of New York teachers. Without strategic

    planning, schools just drift. When that happens and with the subsequent potential

    effect on the learners, it becomes unethical. An internal code of conduct, not

    explicitly written in a strategic plan should always guide operational plan.

    Professional development for staff should be reflected in the strategic plan.

    Synoptics

    Synoptics is a term that comprises meanings having an integrative function,

    uniting meanings from all the realms into a unified perspective (Kritsonis, 2007, p.479). Faith can be a reservoir of strength to draw upon when difficulties arise.

    Strategic planning is also about essential decisions and actions, but it does not make

    future decisions. Strategic planning involves anticipating the eventual environment,

    but the decisions are made in the now. This means that over time, the school must stay

    abreast of changes in order to make the best decisions it can at any time.

    Concluding Remarks

    In conclusion, strategic planning through the lens of the realms of meaning

    can be used to determine mission, vision, values, goals, objectives, roles,responsibilities and timelines. Strategic planning has also been described as a tool

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    but it is not a substitute for the exercise of judgment by leaders. Strategic planning,

    though described as disciplined, does not typically flow smoothly from one step to the

    next. It is a creative process, and the fresh insight arrived at today might very well

    alter the decisions made previously. Symbolics empowers to communicate

    effectively. Empirics provides mathematical soundness to decisions. Estheticspromotes the beauty in accuracy. Synnoetics, embraces relational knowledge. Ethics

    gives moral meaning that expresses awareness of fairness and success without

    question. This means we self evaluate honestly and we evaluate our strategic plan

    outcomes truthfully. The final realm, synoptics, refers to meanings that are

    comprehensively integrative. All these are relevant to a successful strategic plan.

    REFERENCES

    Anderson, S., & Kumari, R. (2008). Continuous improvement in schools:

    Understanding the practice. Ontario Institute for Studies in Education (OISE),University of Toronto, Canada. Retrieved July 23, 2009, from

    http://www.sciencedirect.com/science?_ob

    Dolence, M. G. (2004). The curriculum centered strategic planning model. ResearchBulletin, 10. Retrieved July 23, 2009, from the Center of Research Web sit

    http://net.educause.edu/ir/library/pdf/ERB0410.pdf

    Gregory, A.J. (2007).A systems approach to strategic management. Retrieved July

    23, 2009, from the Centre for Systems Studies, Business School, University of

    Hull, UK Web site:

    http://journals.isss.org/index.php/proceedings51st/article/viewFileHolmes, P., Cockburn-Wootten, C., Motion, J., Zorn, E.T., & Roper, J. (2005) Critical

    reflexive practice in teaching management communication.BusinessCommunication Quarterly, 68 (2), 247-257. Retrieved July 23, 2009, fromhttp://www.nipissingu.ca/oar/PDFS/V812E.pdf

    Kritsonis, W.A. (2007). Ways of knowing through the realms of meaning: A

    philosophy for selecting the curriculum for general education. Houston,TX:National FORUM Journals.

    McNamara, C. (2008). Strategic planning (in nonprofit or for-profit organizations).Retrieved July 23, 2009, from the Authenticity Consulting Web site:

    http://managementhelp.org/plan_dec/str_plan/str_plan.htm

    Mogavero, M. A., & Lake, E. (2006). Collaborative strategic planning in a student-centered university. Paper presented at NCCI, Edinboro, PA. Retrieved July

    28, 2009, from http:// www.ncci-cu.org

    Ronco, S. L. (2007). Start your planning with a SWOT: Institutional effectiveness &

    analysis. Retrieved July 24, 2009, from the Florida Atlantic University Web

    site: http://iea.fau.edu/inst/sair05.doc

    Watkins, D., & Kritsonis, W. A.(2008). Developing and designing an effective

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    curriculum model and the ways of knowing through the realms of meaning.

    FOCUS on Colleges, Universities, and Schools, (2)1, 1-15. Retrieved July 23,

    2009, from http://www.nationalforum.com

    Wirth, RA. (2009).Benefits of strategic planning. Retrieved July 23, 2009, from

    http://www.entarga.com/stratplan/plngbenefits.htm

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