About me

I am an enthusiastic and meticulous designer with a passion for learning. I became a designer to create products that improve people’s lives.

I enjoy working in small multidisciplinary teams where time is against us, where I can envisage a product with a clear narrative, then manage the product vision as it goes though the development process. In this type of role I can use my judgement to balance the multiple constraints of product development while advocating the user at every stage. A successful product to me, should be recognisable for its simplicity and elegance with the right form and features to fit with the user’s lifestyle.

David Robinson

1 Seafield MewsSeaton SluiceWhitley BayNewcaslteNE26 4JZ+44 (0)7734 363348

2009 - 2014

Team Consulting - Senior Industrial Design Consultant

2006 - 2009

GlaxoSmithKline - Packaging and Device Designer

2005

Vtech / AT&T Hong Kong - Design Intern

2004

Hayco Hong Kong - Design Intern

2002 - 2006 Live Projects

Philips, Alpine, Electrolux, Kenwood, Kinnier Dufort, Nokia, Durex and Special Agent

2002 - 2006

Design for Industry - University of Northumbria

2001 - 2002

Art & Design - Newcastle College

Name

Contact Details

Experience

Education

Awards

Expertise

Software

Hobbies

2013IET Innovation Awards (winner) -Healthcare TechnologiesIET Innovation Awards (winner) -Emerging Technology DesignIET Innovation Awards (winner) - Intelligent systems

RedDot (winner) - Revitive LVRedDot (winner) -Aerosure

2012RedDot (winner) - Revitive

2005Royal Society of Art (highly commended) - Ceramic Futures

2004Royal Society of Art (winner) - Design for Oral Healthcare

2003Vtech (winner) - Future Communications

2003Newcastle Council (winner) - Sustainable Communities

SolidworksPro / Engineer WildfireSketchbook DesignerAdobe Creative Suite3D Studio MaxMicroSoft Office

Rock climbing, Crossfit, art, design, football, running, reading and guitar.

Product Strategy Graphic Design Branding IllustrationPackaging Design(FMCG)

Industrial DesignInformation DesignMechanical DesignProject ManagementManufacturing

- Certified SolidWorks Professional- Advanced Surfacing Specialist- Advanced- Advanced- Advanced- Proficient

Involved in a variety of projects across lifesciences & healthcare sectors in numerous rolesWorking with multidisciplinary teamGained valuable knowledge and experience in high and low volume manufacturing techniques

Design ConsultantSenior Industrial

Team Consulting are recognized globally as experts in the design and development of medical devices. Team combine their expertise and experience in industrial design, engineering, human factors and industrialization to develop medical devices from early concept through to commercial launch. From their office in Cambridge, I have helped clients develop a range of innovative products to meet stringent regulatory requirements. Working within this environment has given me the opportunity to work on a myriad of projects and sectors from large complex Medtech equipment to hand-held drug delivery systems in a variety of roles.

My job is to thoroughly understand what clients are trying to achieve and identify creative solutions to solve their problems. As a Industrial Designer at Team it is my responsibility to create a product vision that balances the multiple demands of the market, regulatory, and technical requirements, while acting as an advocate for the user at every stage of the design process.

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Haselmeier GmbH, a leading manufacturer of self-administered injection devices, approached Team Consulting to design their next generation Axis-D Injector Pen for treating diabetes. They wanted a high-quality device that was effortless and intuitive for patients to use correctly on a daily basis but easily customizable (by the pharmaceutical companies that license it).

The Axis-D Injector was designed with a clear and easily understandable visual hierarchy. All features and functions have been designed to give prominence to the critically-important dose window. Other pens on the market can confuse and distract users by providing additional information that is not clear, for example; some reveal numbers on the plunger when dialling a high dose and have superfluous design features that distract the user’s attention. The Haselmeier Axis-D Injector only exposes the selected dose, to prevent confusion.

Lead Designer

Haselmeier wanted to develop packaging that reinforced their brand and demonstrated the key features of the Axis-D pen. The following visuals explore ideas from the concept generation stage.

Team was appointed by OrganOx to assist with the development of a medical device that will increase the availability of suitable livers and will enable the repair and preservation of livers prior to transplantation, for up to 24 hours. The device operates by maintaining the organ in a fully functioning state during transport and storage, by providing blood flow, oxygen, nutrients and temperature control within physiological parameters.

For over two years I was the Lead Designer on the OrganOx project. It was my responsibility to capture the product vision and to advocate the user at every stage of the design process. I was involved from specification to manufacturing of a validated clinical trial system. My focus included definition of user needs and product specification, development of an automated proof of principle unit, system development combining electromechanical engineering, sterile fluid circuit design, user interface and light-weight chassis design.

OrganOx™ metra™ normothermic liver preservation device has been successfully used in over 20 human liver transplant procedures.

Full details can be found at: www.bbc.co.uk/news/health-21806570

Envisioning a new category of product Novel use of lightweight materials for device chassisWorked with a multidisciplinary team to create a simple, intuitive sytsem

Lead Designer---

Click here for further information

A proof-of-principle system was built to test subsystems, user interaction and handling of the system.

The concept development phase focused on optimizing the interface to allow the system to be easy-to-use. In parallel, a lot of thought was given to the internal architecture and electromechanical subsystems.

One of the most challenging aspects of the design was the development of a disposable set that could be easily loaded and removed from the system to allow rapid priming.

During the direction phase we met with Surgeons, Organ transit teams, Perfusionists and Donor Coordinators to identify and explore system requirements.

Direction setting

Concept Development

Proof-of-principle

Several manufacturing techniques were utilized to build components for the metra™ system.

System is comprised of: 6 injection moulded components1 thermoformed(post machined) component1 RIM moulded componentSeveral machined aluminium componentsAluminium honeycomb sheet chassisMachined Dibond external case

Detailed design

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OrganOx™ metra™ normothermic liver preservation device has been successfully used in 20 liver transplant procedures.

At the IET Innovation Awards Team Consulting, along with client OrganOx Ltd, won three awards for the metra™ normothermic liver perfusion system.

Clinical trial unit

Healthcare Technologies - WinnerEmerging Technology Design - WinnerIntelligent systems - Winner

During my time at Team I have advocated the importance of Visual Language in the medical industry.

I believe that products should be designed to convey emotional messages to the user.

Visual Language

Please click here to read my article on Visual Language

A product that combines simplicity, iconic styling and a high-quality medical aestheticRedesign of user interface, software and electronicsTransfer to Korean manufacturer

Direction setting

2D development

Lead Designer-

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Actegy Health approached Team with their successful flagship product, Circulation Booster 3. Due to its success, the device saw many cheap imitations enter the market. In order to defend market share Actegy wanted to release a next generation product that had a high visual impact, a simple user interface and a clear medical visual language that didn’t alienate, confuse or scare elderly people who are their key demographic.

The outcome is Revitive IX – an iconic design that is protectable and received an overwhelmingly positive response from target users. The product also received the 2012 Red Dot Product Design Award.

Sketch development

Final product

Redefined user interfaceReduced COGs(cost of goods) and optimized assembly

Lead Designer& project manager

Following the successful design and product launch of the Revitive IX, Actegy Health wanted to expand their Revitive product range to offer a preventative care model aimed at a younger female market susceptible to leg problems caused by lifestyle and hereditary factors.

Our goal was to create a simple, intuitive interface for a younger target audience and therefore removed many of the features from the Revitive IX that are only required for diagnosed, chronic sufferers of poor circulation. For ease of use, Revitive LV was designed with a toe touch button, circumventing the need for a remote control, allowing users to easily adjust the device intensity while sitting comfortably. We worked with Actegy’s chosen contract manufacturer to transfer the design into mass production.

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‘Unboxing’ usability

The ‘Unboxing’ usability concept helps patients cope with the emotional and physical demands of self-injection.

Intuitive packaging was inspired by online videos of consumers slowly unpacking new gadgets and smartphones, where anticipation builds as the levels of packaging are removed.

Click here to read full blog

Gained insight into working for a multi-national corporationWorked alongside commercial teams to develop productsBroad range of experiences across a range of brands

Device and packaging

Designer

Working as a Device and Packaging Designer within GlaxoSmithKline’s award winning Device Technology Group I oversaw and contributed to major projects in Pharma and Consumer Healthcare, following projects from early concept generation through to realization and manufacture.

The nature of my role within the Device Technology Group gave me exposure to a talented team of individuals in all areas of the business. This enabled me to work on a diverse range of projects and gave me insight into working for a large corporation. This role allowed me to develop a range of skills beyond the traditional designer and to understand that for a product to be successful it must balance the multiple demands of regulatory, commercial and technical constraints.

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I enjoy developing products that are easy-to-use, efficient and effective. I put this ethos into everything I do.

Throughout my career I have helped numerous companies develop and design their product information.

Information design

2D illustration

Instructions

During my time at GSK I worked with numerous marketing teams to develop new FMCG products.

Device and Packaging

Designer

Improved core design skills and started to form my own design philosophiesCompleted internships in Hong Kong and China Gained experience on a range of live projects

I was attracted to study at Northumbria because of its excellent international reputation for nurturing design talent and allowing them to develop into skilled design professionals. Studying at Northumbria has provided me with truly flexible design skills and a passion to use design to make a difference to people and the way they live. The fluidity of the course has allowed me to form my own path within design and allowed me to explore my own passions. Throughout my four years at Northumbria I was regularly exposed to commercial design experiences through live projects and internships with leading international companies such as Electrolux, Philips, Nokia, Kinnier Dufort, Durex, Special Agent and Alpine.

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Major projectRedesign of pmdi inhaler to improve user compliance

Instructional Packaging

Redesign of pmdi inhaler to improve user compliance

LV

Achievements

Solidworks certification

DFM certification